Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura. The three-Michelin-star chef behind some of the world’s most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside. Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.

Restoring a 250-year-old farmhouse isn’t just a renovation project. It’s a blueprint for modern marketing. That’s the lesson from Jean-Christophe Pitié, Chief Marketing and Partner Officer at Contentsquare, who’s spent the last five years bringing new life to a centuries-old home outside Paris. In this episode, we break down the marketing lessons hidden in his restoration journey. Together, we explore what B2B marketers can learn from blending heritage with innovation, finding creativity in constraints, and designing connected experiences where every touchpoint matters.

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat. That’s the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.

Real strength isn’t flashy. It’s earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins. That’s the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear. Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.

A great marketing engine doesn’t run in a straight line. It spins, gathers speed, and builds momentum with every turn. That’s the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi. Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.

Survival isn’t just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas. That’s the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Officer at Aviatrix. Together, we uncover what B2B marketers can learn from gamifying campaigns to pull audiences in, running multiple “Squid Games” to see which campaigns win, and staying relentlessly curious by listening to what customers really say.

The New York Times isn’t just a newspaper; it’s a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That’s why in this episode, we’re taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX. Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while staying relevant.

Penn State Football isn’t just a sport; it’s a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing. That’s why in this episode, we’re taking lessons from Penn State’s legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us. Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.

A masterpiece doesn’t have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power. That’s the lesson of Picasso’s Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva. Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an advantage, and creating content designed to resonate long after launch.

Big budgets and star power don’t guarantee success. Sometimes it takes time, refinement, and the right story to win an audience. That’s the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane. Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when momentum builds to gain lasting growth.

Not every launch succeeds on day one, but the brands that endure find ways to win over time. That’s why we’re turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike. Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.

In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different. That’s what we can learn from Hacks, a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we’re breaking down its lessons with the help of special guest Jamie Bell, Chief Marketing Officer at Workshop. Together, we explore what B2B marketers can learn from creating a “writer’s room” for fresh ideas, testing content like comedians test their sets, and embracing generational differences as a source of connection rather than division.

Great marketing isn’t just strategy, it’s intuition, timing, and a deep understanding of human behavior. That’s the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we’re breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta. Together, we explore what B2B marketers can learn from putting human emotion at the center of their work, trusting intuition alongside data, and embracing mistakes as the path to growth.

It’s not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience. That’s the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this episode, we’re decoding its lessons with the help of our special guest Lisa Cole, Chief Marketing Officer at 2X. Together, we explore what B2B marketers can learn from embracing constant pivots, building your own Central Perk with your community, and why team chemistry often matters more than individual expertise.

Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one. That’s exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with special guest Sydney Sloan, Chief Marketing Officer at G2. Together, we explore what B2B marketers can learn from emotional storytelling, influencer culture, and why building brand in the age of AI requires creativity, boldness, and a willingness to have a little fun.

Being the underdog might feel like a disadvantage or your greatest marketing edge. That’s the brilliance of Steph Curry’s story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay. Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.

It’s not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake. That’s the brilliance of Orange’s Women’s Soccer Ad, a mind-bending celebration of women’s soccer disguised as a highlight reel of men’s soccer. In this episode, we’re decoding its genius with the help of Angie Westbrock, CEO of Standard AI. Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.

Copy and paste content doesn’t build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real. That’s executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we’re taking a closer look with the help of our special guest, Ashley Emery, CMO at VelocityEHS. Together, we explore what B2B marketers can learn from emotional storytelling, breaking traditional formats, and building real resonance with your audience (even in the most unexpected places).

When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real. That’s exactly what Stanley Kubrick achieved with 2001: A Space Odyssey, a film that married meticulous research with visionary storytelling to create the most realistic depiction of space the world had ever seen. In this episode, we explore the marketing lessons behind it with special guest Josh Golden, CMO at Quad. Together, we dive into how marketers can embrace risk, iterate through failure, compete on imagination rather than resources, and create experiences—both digital and physical—that deliver the elusive “wow” factor. All while staying relevant, resonant, and ready to invent the future.

When small-market teams face off against deep-pocketed competitors, winning means rewriting the rules of the game. That’s exactly what happened in Moneyball, where the Oakland A’s turned to unconventional metrics and overlooked talent to outsmart the league’s biggest spenders. In this episode, we explore the marketing lessons behind it with special guest Scott Greenwald, CMO at Linedata. Together, we dive into how B2B marketers can rethink the metrics that matter, compete asymmetrically against larger rivals, align teams around bold strategies, and tell stories that stick, all while staying credible, prepared, and ready to adapt.