Too many restaurants obsess over food cost—but profit is what really matters. In this episode, Roger breaks down the food cost fallacy, how to calculate your true cost, and what to do instead to boost your bottom line. From portion control and inventory to menu redesign and training, this is a must-listen for every restaurant owner. Run a Smarter, More Profitable Restaurant. Discover the proven systems that drive sales, train staff, and maximize your margins. Inside the Restaurant Academy, you’ll get step-by-step tools to master your finances and multiply your revenue—plus unlimited staff access. 👉 Join now: https://restaurantrockstars.com/joinacademy Thank you to our sponsors: • Fora Financial: Money and funding for restaurant inventory, new equipment, or whatever you choose. Easy apply, fast decision and up to $1.5M funding. Funding subject to terms and conditions. Go to www.forafinancial.com/rockstar • The Restaurant Academy: Everything you need to know to optimize profits, maximize sales and train your team in restaurant fundamentals! https://restaurantrockstars.com/joinacademy/ • The Birthday Club – Everyone celebrates their birthday! Get new and repeat business, fill your tables, and boost sales with Birthdays: https://jointhebirthdayclub.com/BirthdayRockstar/ • Touch Bistro: Touch Bistro helps speed up service, reduce errors and turn tables faster while loyalty programs, online ordering and contactless payments boost your bottom line. Plus, real time analytics, inventory tracking and staff scheduling are game changers. Reach out to my friend Becky, tell her I sent you and she will take good care of you! Her email is btartick@touchbistro.com or call her at 647-360-3994.