In this episode, Kamran Khan joins Ashish Tulsian for a candid conversation on what it really takes to build and scale a restaurant brand. Kamran breaks down the operator reality: restaurants are a daily problem-solving business where execution, not intent, decides outcomes. He shares lessons from the frontlines on why the second and third outlets are the true test of scalability, and why brands win when they deliver consistency customers can predict. The discussion goes deep into the economi...
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In this episode, Kamran Khan joins Ashish Tulsian for a candid conversation on what it really takes to build and scale a restaurant brand. Kamran breaks down the operator reality: restaurants are a daily problem-solving business where execution, not intent, decides outcomes. He shares lessons from the frontlines on why the second and third outlets are the true test of scalability, and why brands win when they deliver consistency customers can predict. The discussion goes deep into the economi...
How Shawarmer Built a Scalable Model in a Complex Category | The Jil Assaf Story
Restrocast
1 hour 1 minute
1 month ago
How Shawarmer Built a Scalable Model in a Complex Category | The Jil Assaf Story
In this Restrocast episode, Ashish Tulsian sits down with Jil Assaf, COO at Shawarmer, to trace a career built on grit and reinvention. Jil recalls launching a teenage snack counter in a Beirut billiards hall, the Lebanese hustle shaped by instability, and operating across the Middle East. He describes building the hospitality arm of Qatar’s Pearl Island, why a policy shift forced an exit, and how founding a 15-country consulting firm led to burnout, a reset in Saudi, and a renewed focu...
Restrocast
In this episode, Kamran Khan joins Ashish Tulsian for a candid conversation on what it really takes to build and scale a restaurant brand. Kamran breaks down the operator reality: restaurants are a daily problem-solving business where execution, not intent, decides outcomes. He shares lessons from the frontlines on why the second and third outlets are the true test of scalability, and why brands win when they deliver consistency customers can predict. The discussion goes deep into the economi...
