In this episode, Ashish Tulsian sits down with Alexandre Bachir, Managing Director of Bachir Ice Cream, the man leading the third generation of the iconic Lebanese family brand that has thrived for nearly 90 years. Alexandre shares how the business, founded in 1936 by his grandfather and great-uncle in a small village in Lebanon, grew from a local shop to an international name loved in Lebanon, France, Brazil, and the UAE. He opens up about the challenges of modernizing a family legacy, bridg...
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