In this episode, Ashish Tulsian sits down with Mubarak Jaffar, Co-Founder & CEO of KLC Virtual Restaurants, to break down how he built One Eatery into a scaled, delivery-first operation across the GCC. Mubarak shares why he moved from traditional dine-in and franchise operations to a model designed for pure kitchen efficiency, and what it takes to make unit economics work in a 24-hour setup. They unpack the “virtual food hall” approach, in which multiple brands operate from a single kitch...
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In this episode, Ashish Tulsian sits down with Mubarak Jaffar, Co-Founder & CEO of KLC Virtual Restaurants, to break down how he built One Eatery into a scaled, delivery-first operation across the GCC. Mubarak shares why he moved from traditional dine-in and franchise operations to a model designed for pure kitchen efficiency, and what it takes to make unit economics work in a 24-hour setup. They unpack the “virtual food hall” approach, in which multiple brands operate from a single kitch...
Saudi Arabia’s Next Iconic Brand? Maqloba’s Global Ambition with Abdulrhman Almobarak
Restrocast
53 minutes
1 month ago
Saudi Arabia’s Next Iconic Brand? Maqloba’s Global Ambition with Abdulrhman Almobarak
In this episode, Ashish Tulsian sits down with Abdulrhman Almobarak, founder and chairman of Maqloba, the Saudi brand reinventing rice for the QSR world. Abdulrhman shares how an engineer working in a top hospital saw a simple gap: rice is the main dish in Saudi Arabia and across the Gulf, yet there was no global rice brand, and even locally, it wasn’t convenient to eat at work. That insight led to Maqloba’s signature “flip” box, turning a traditional rice dish into a modern, desk-friendly ex...
Restrocast
In this episode, Ashish Tulsian sits down with Mubarak Jaffar, Co-Founder & CEO of KLC Virtual Restaurants, to break down how he built One Eatery into a scaled, delivery-first operation across the GCC. Mubarak shares why he moved from traditional dine-in and franchise operations to a model designed for pure kitchen efficiency, and what it takes to make unit economics work in a 24-hour setup. They unpack the “virtual food hall” approach, in which multiple brands operate from a single kitch...
