Nostalgia doesn’t just sell; it sticks. We sat down with Sarah Gillmer to explore how memory, family ritual, and pop culture can turn everyday products into emotional anchors, and why that approach still beats a thousand loud impressions. From Barbie’s cross-generational comeback to Nike’s retro magic and McDonald’s adult Happy Meal, we map when heritage fuels love and when brands risk costume-playing a past they never owned. We also tackle the elephant in the media room: is traditional medi...
All content for Retail Media Vibes is the property of Brandon Viveiros and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Nostalgia doesn’t just sell; it sticks. We sat down with Sarah Gillmer to explore how memory, family ritual, and pop culture can turn everyday products into emotional anchors, and why that approach still beats a thousand loud impressions. From Barbie’s cross-generational comeback to Nike’s retro magic and McDonald’s adult Happy Meal, we map when heritage fuels love and when brands risk costume-playing a past they never owned. We also tackle the elephant in the media room: is traditional medi...
Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of HashCoup, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign. Joel shares how major IP shifted from TV to shelf to immersive ...
Retail Media Vibes
Nostalgia doesn’t just sell; it sticks. We sat down with Sarah Gillmer to explore how memory, family ritual, and pop culture can turn everyday products into emotional anchors, and why that approach still beats a thousand loud impressions. From Barbie’s cross-generational comeback to Nike’s retro magic and McDonald’s adult Happy Meal, we map when heritage fuels love and when brands risk costume-playing a past they never owned. We also tackle the elephant in the media room: is traditional medi...
