Attention is scarce, noise is cheap, and shoppers are rewriting the rules. We sit down with brand and growth strategist Erin Campbell to map the new terrain: how to reach people who spend 13 hours a day with media yet crave less clutter and more connection. The core idea that anchors our exchange is simple and hard: tactics are table stakes, meaning is the moat. Erin breaks down how to identify the heart of your audience, connect it to the soul of your brand, and build a brand world that trav...