Attention is scarce, noise is cheap, and shoppers are rewriting the rules. We sit down with brand and growth strategist Erin Campbell to map the new terrain: how to reach people who spend 13 hours a day with media yet crave less clutter and more connection. The core idea that anchors our exchange is simple and hard: tactics are table stakes, meaning is the moat. Erin breaks down how to identify the heart of your audience, connect it to the soul of your brand, and build a brand world that trav...
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Attention is scarce, noise is cheap, and shoppers are rewriting the rules. We sit down with brand and growth strategist Erin Campbell to map the new terrain: how to reach people who spend 13 hours a day with media yet crave less clutter and more connection. The core idea that anchors our exchange is simple and hard: tactics are table stakes, meaning is the moat. Erin breaks down how to identify the heart of your audience, connect it to the soul of your brand, and build a brand world that trav...
Ep. 6 - First Five Recap: Summerween, CTV, and Work Slop
Retail Media Vibes
59 minutes
1 month ago
Ep. 6 - First Five Recap: Summerween, CTV, and Work Slop
Missed the first five episodes? We stitched the best insights into one high-energy tour through what’s actually moving shoppers and budgets right now. From Halloween arriving in July to AI that can buy for you, we dig into the hits, the misses, and the money-makers. We kick off with Summerween, where retailers extend the season and capture early spend without feeling forced. Then we shift to agentic shopping—the idea that AI agents handle the repetitive, low-risk purchases and increasingly t...
Retail Media Vibes
Attention is scarce, noise is cheap, and shoppers are rewriting the rules. We sit down with brand and growth strategist Erin Campbell to map the new terrain: how to reach people who spend 13 hours a day with media yet crave less clutter and more connection. The core idea that anchors our exchange is simple and hard: tactics are table stakes, meaning is the moat. Erin breaks down how to identify the heart of your audience, connect it to the soul of your brand, and build a brand world that trav...
