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Retail Unwrapped - from The Robin Report
Shelley E. Kohan
265 episodes
1 week ago
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! The retail frontline sales staff is often an untapped, but highly valuable resource. Everyone wants to know that they matter and can make a difference. So, how do retailers empower their store associates, their most critical customer-facing ambassadors? In an increasingly tech-driven business, new digital tools are designed to create lasting customer relationships that match loyalty with emp...
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Management
Business,
News,
Business News,
News Commentary
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All content for Retail Unwrapped - from The Robin Report is the property of Shelley E. Kohan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! The retail frontline sales staff is often an untapped, but highly valuable resource. Everyone wants to know that they matter and can make a difference. So, how do retailers empower their store associates, their most critical customer-facing ambassadors? In an increasingly tech-driven business, new digital tools are designed to create lasting customer relationships that match loyalty with emp...
Show more...
Management
Business,
News,
Business News,
News Commentary
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EP 246: The Retail Marketing Test: AI or Human?
Retail Unwrapped - from The Robin Report
33 minutes
4 months ago
EP 246: The Retail Marketing Test: AI or Human?
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Special Guest: Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers; Adjunct Professor of Marketing at Fordham and Seton Hall Universities. AI may replace some marketing functions as a more precise, cost-efficient way to reach and retain customers. The challenge is to match AI’s efficiency with the fundamental human connections that ...
Retail Unwrapped - from The Robin Report
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! The retail frontline sales staff is often an untapped, but highly valuable resource. Everyone wants to know that they matter and can make a difference. So, how do retailers empower their store associates, their most critical customer-facing ambassadors? In an increasingly tech-driven business, new digital tools are designed to create lasting customer relationships that match loyalty with emp...