We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! We’ve all read the real estate headlines, both positive and otherwise. So, what’s really next in retail real estate? There's nowhere left to expand: Occupancy in quality centers is running 96 to 97 percent in desirable locations. It’s a landlord’s market with store openings continuing to outpace closures by roughly 2:1. And capital is still flowing into retail real estate and property tech despite...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Most grocery retailers are chasing a $1.6 trillion market but Sprouts Farmers Market is deliberately ignoring $1.3 trillion of it. Join Shelley and Nick Konat, President and COO of Sprouts, as they reveal why the retailer has a laser focus on the $300 billion health enthusiast segment. Marching to a different drummer, Sprouts is driving 8 to 10 percent annual store growth while competitors struggl...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Traditional fashion and automotive industries are wedded to a leather supply chain that requires 20 toxic processing steps and plastic coatings, while they simultaneously claim environmental leadership. The uncomfortable reality executives don’t acknowledge is that traditional leather production isn't just environmentally destructive—it's becoming economically obsolete. Join Shelley and Stephanie ...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Full disclosure: Don’t ever underestimate the power of weather and its impact on retail. There is no other external driver that influences the consumer as frequently, meaningfully, and continuously as the weather. In fact, it influences more than a trillion dollars in retail sales on an annual basis. Join Shelley and Evan Gold of Planalytics as they discuss the fact that the weather is more volati...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Sometimes it takes tenacity combined with fearless confidence to launch a retail brand. That’s how Hulken achieved what most brands consider impossible: Pitching Target in June and landing their rolling totes on the shelves by November. Join Shelley and Hulken co-founder Alex Schinasi to learn why the most successful omnichannel strategies aren't about being everywhere, but about identifying the f...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! A look back at retail 2025 reveals that consumer behavior volatility has reached unprecedented levels, with shopping patterns shifting hour-to-hour rather than seasonally. Most C-suite leaders are woefully unprepared to handle this level of velocity. Join Shelley and RJ Hottovy from Placer.ai as they discuss a range of consequential retail shifts. Holiday promotions now start in September as retai...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! The retail frontline sales staff is often an untapped, but highly valuable resource. Everyone wants to know that they matter and can make a difference. So, how do retailers empower their store associates, their most critical customer-facing ambassadors? In an increasingly tech-driven business, new digital tools are designed to create lasting customer relationships that match loyalty with emp...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it’s how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian produc...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Big brands in the food industry face a double-edged challenge: Make snacks healthy and deliver duller colors and unfamiliar tastes. Eliminating dyes and reducing preservatives and sugar are consumer demands that are forcing food manufacturers to reformulate decades-old products that those consumers have developed taste preferences for. Join Shelley and Misty Skolnick, Co-owner of Uncle Jerry’s Pre...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! In a wide-ranging conversation, Shelley and Tom McGee, president and CEO of ICSC, discuss a mix of consumer trends that will impact holiday spending. It might surprise you to know that Gen X controls 33 percent of all spending (although only 19 percent of the U.S. population); so why are retailers still ignoring them? There’s $1.4 trillion wealth transfer to this generation that nobody's talking a...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! When you are an architect who works on projects around the world, your perspective about American retail changes through a refined filter. Kevin Roche, Founder of Roche Design Strategy, has the advantage of understanding firsthand the power of Return on Experience (ROE). He believes traditional retailers face an uncomfortable truth: Legacy KPIs are measuring the wrong things entirely. The most suc...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Modern leadership often confuses constant availability with maximum impact. It veers off course when it ignores intuition in favor of data. Join Shelley and Melissa Gonzalez, Principal and founder of MG2 in a conversation about her new book, The Purpose Pivot, which explores why understanding your genuine zone of impact requires ruthlessly eliminating everything without purpose. They discuss how m...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s a surprising fact: A workplace revolution is underway and fundamentally reimagining how ergonomics drives productivity and employee retention. With mandates of returns to office, companies are discovering that outdated workspace designs are accelerating turnover. Progressive organizations leverage ergonomic innovation as a competitive weapon. Join Shelley and Bob King, Founder and CEO of ic...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! The fashion industry's stubborn reliance on outdated supply chain practices is bleeding profits and destroying consumer trust. Traditional approaches to sizing, inventory management, and trend forecasting are creating failures across the entire value chain, from excess inventory that decimates sustainability goals to astronomical return rates that crush margins. While most companies still operate ...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Spoiler alert: The physical store is an experiential platform that can tap into retail media network ad spending projected to reach $100 billion by 2026. In a digital marketplace, dynamic advertising platforms leverage AI-powered analytics to capture real-time customers. Walmart gets it and its Connect media platform is driving 12 percent of their profits. Join Shelley and David Simon, EVP of Adve...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Primark's strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America's affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States. It has ambitious plans to expand with 60 to captivate the American shopper. Join Shelley and Rene Federico, Head of Marketing for Primark U.S. as they discuss Primark'...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Crisis management has become a requisite strategy in today’s fractious marketplace. The socio-political landscape has become a minefield for retailers where one misstep can trigger unprecedented consumer backlash and boycotts. In today's hyperconnected environment, every consumer with a smartphone becomes a potential crisis catalyst, documenting empty shelves and operational failures that go viral...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! How do you make yourself matter to your local community? If you’re a hardware retailer, what you have to offer is more than nice; it’s a necessity. Ace Hardware gets it. They are innovative players in the retail media landscape with RedVest Media, designed to drive embedded community relationships that translate into measurable ROI advantages. Join Shelley and Molly Hjelm, Corporate Vice President...

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Some turnarounds make for epic legends. How do you rebuild a brand and transform it dramatically in two years? The Honest Company, co-founded by Jessica Alaba in 2011, is experiencing a renaissance with double-digit revenue growth and the highest gross margin in the history of the company. Join Shelley and Carla Vernón, CEO of The Honest Company in a candid conversation on how authentic brand purp...