We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
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We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
EP 253: An Inside Look at The Honest Company’s Transformation
Retail Unwrapped - from The Robin Report
26 minutes
4 months ago
EP 253: An Inside Look at The Honest Company’s Transformation
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Some turnarounds make for epic legends. How do you rebuild a brand and transform it dramatically in two years? The Honest Company, co-founded by Jessica Alaba in 2011, is experiencing a renaissance with double-digit revenue growth and the highest gross margin in the history of the company. Join Shelley and Carla Vernón, CEO of The Honest Company in a candid conversation on how authentic brand purp...
Retail Unwrapped - from The Robin Report
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
