We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
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We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
EP 262: A Preview of Mixed Holiday Spending Trends
Retail Unwrapped - from The Robin Report
26 minutes
2 months ago
EP 262: A Preview of Mixed Holiday Spending Trends
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! In a wide-ranging conversation, Shelley and Tom McGee, president and CEO of ICSC, discuss a mix of consumer trends that will impact holiday spending. It might surprise you to know that Gen X controls 33 percent of all spending (although only 19 percent of the U.S. population); so why are retailers still ignoring them? There’s $1.4 trillion wealth transfer to this generation that nobody's talking a...
Retail Unwrapped - from The Robin Report
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
