We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
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We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
EP 272: Here’s What Happens When Your Customers Design Your Clothes
Retail Unwrapped - from The Robin Report
25 minutes
4 days ago
EP 272: Here’s What Happens When Your Customers Design Your Clothes
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
Retail Unwrapped - from The Robin Report
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Here’s an interesting fact: 1.6 million tradespeople trust their friends over impersonal brands. And here’s why: Most workwear brands claim they understand their customers, but they're designing products by committee in the boardroom and based on their P/L. Join Shelley and Eric Gerard who discuss how he built his BRUNT Workwear brand with the people who actually wear the work gear. Th...
