Send us a text In this episode of Retail Voices, host Mark Lack is joined by Shikha Jain, Lead Partner for Consumer & Retail at Simon-Kucher, one of the world’s leading consultancies in pricing, sales, and marketing. This conversation goes beyond discounts and promotions to explore something far more powerful: value — how customers define it, how brands communicate it, and why it matters more than ever in an era of inflation, margin pressure, and rising consumer expectations. Shikha share...
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Send us a text In this episode of Retail Voices, host Mark Lack is joined by Shikha Jain, Lead Partner for Consumer & Retail at Simon-Kucher, one of the world’s leading consultancies in pricing, sales, and marketing. This conversation goes beyond discounts and promotions to explore something far more powerful: value — how customers define it, how brands communicate it, and why it matters more than ever in an era of inflation, margin pressure, and rising consumer expectations. Shikha share...
Send us a text In this episode of Retail Voices, host Mark Lack is joined by Shikha Jain, Lead Partner for Consumer & Retail at Simon-Kucher, one of the world’s leading consultancies in pricing, sales, and marketing. This conversation goes beyond discounts and promotions to explore something far more powerful: value — how customers define it, how brands communicate it, and why it matters more than ever in an era of inflation, margin pressure, and rising consumer expectations. Shikha share...
