Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
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Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
Behind The Counters - What Christmas Is Really Like In Retail
Retail101online
12 minutes
3 weeks ago
Behind The Counters - What Christmas Is Really Like In Retail
Send us a text 🎄 Christmas in Retail: Real, Tough, and Joyous! 🎄 Ever wondered what Christmas is really like behind the counters, in the stockrooms, and on the shop floor? This special RETAIL101 episode takes you deep into the heart of the holiday season in retail. From chaotic busy days to heartwarming moments with customers, we explore both the challenges and the joys of working through the most festive—and stressful—time of the year. We’ll also look back at the history of Christmas in reta...
Retail101online
Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
