Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
All content for Retail101online is the property of Mark Lack and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
Inside Planning: Max Ma from 7thonline: Forecasting, Data & the Future of Retail
Retail101online
1 hour 13 minutes
1 month ago
Inside Planning: Max Ma from 7thonline: Forecasting, Data & the Future of Retail
Send us a text In this episode of Retail Voices, host Mark Lack sits down with Max Ma — Founder of 7thonline — to break down the real reason retail planning fails, and how AI, better data, and smarter processes are transforming how retailers buy, forecast, and operate. Max shares the original “broken moment” that inspired him to create 7thonline, and why planning is still one of the retail industry’s most misunderstood — and most critical — disciplines. From dirty data and omnichannel d...
Retail101online
Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
