Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
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Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
Send us a text Steven Bartlett’s bestselling book and podcast The Diary of a CEO have captured the world’s attention—but what can retail professionals actually learn from it? In this extended deep-dive episode of Retail101online, recorded just ahead of the Christmas retail rush, we unpack not just the book—but the man, the mindset, and the methods behind one of the most influential business platforms in the world. Join us as we explore: The real story of Steven Bartlett’s rise from dropout to...
Retail101online
Send us a text Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning. We’ll cover: how to choose a single, memorable promise your team can chant, the p...
