Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind

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Revenue Rewired

Jay Feitlinger and Sarah Shepard

61 episodes

6 days ago

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.

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Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind

Revenue Rewired

25 minutes 57 seconds

1 week ago

Ep 36: Test It or Lose It: Why Companies That Don’t Experiment Fall Behind

Your roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight.

In this episode, Sarah and Jay explain why experimentation is the operating system of modern growth, not a marketing hobby. They deliver a ruthless, revenue-first playbook: how to pick hypotheses that map to pipeline, size tests so results actually mean something, force winners into the business, and use AI to surface ideas and speed analysis without sacrificing rigor.

In this episode, you’ll learn:

How to choose experiments that move revenue (not just clicks)
A tight checklist to size, run, and operationalize tests fast
Practical ways AI can help discover hypotheses and automate measurement, safely
Three bite-sized experiments you can launch this week that prove impact

If you skip deliberate testing, you’re letting everyone else learn faster, this episode gives you the playbook to catch up and pull ahead.

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ