We’ve been thinking a lot about how leadership has changed. We’re faster. Smarter. More data-driven than ever. And somehow, we’ve forgotten how to trust ourselves.
In this solo episode, Sarah talks about what happens when we trade instinct for validation, when every decision needs a dashboard, a spreadsheet, or a prompt before we move. She’ll share why clarity and certainty aren’t the same thing, and how to rebuild the instinct that data can’t replicate.
In this episode, you’ll learn:
If you’ve been waiting for one more report before acting on what you already know is right, this might be the reminder you didn’t know you needed.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
Stop waiting for the perfect output. In this episode of Two-Minute AI Tips, Sarah explains why power users don’t rely on one response, they curate, compare, and remix. Because with AI, the real magic isn’t in the prompt. It’s in the pick.
In this episode, you’ll learn:
If you’ve been disappointed by “meh” responses, this one’s your reframe.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Your roadmap is opinionated. Your pipeline is impatient. Your competitors are running experiments tonight.
In this episode, Sarah and Jay explain why experimentation is the operating system of modern growth, not a marketing hobby. They deliver a ruthless, revenue-first playbook: how to pick hypotheses that map to pipeline, size tests so results actually mean something, force winners into the business, and use AI to surface ideas and speed analysis without sacrificing rigor.
In this episode, you’ll learn:
If you skip deliberate testing, you’re letting everyone else learn faster, this episode gives you the playbook to catch up and pull ahead.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
AI isn’t getting better, because you’re not teaching it. In this episode of Two-Minute AI Tips, Sarah explains why silently fixing AI output stalls progress, and what leaders must do to turn rewrites into real improvement.
In this episode, you’ll learn:
If you’re tired of AI “not getting it,” this episode shows you why, and how to fix it.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
You wanted results yesterday. Your boss wants more leads tomorrow. But your agency? They're asking you to slow down.
In this episode, Jay and Sarah unpack why strategy feels slow, but is actually the fastest path to sustainable growth. From TikTok tree surgeons to Wile E. Coyote references, they break down why “just doing something” often backfires, and how external partners can help you see the real issues under the surface.
In this episode, you’ll learn:
If strategy feels like a luxury you don’t have time for, this episode might just change your mind.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
Everyone’s talking about prompts. But the real power move? Structuring the data no one else has. In this episode of Two-Minute AI Tips, Sarah breaks down the winning combo of proprietary data and AI, and why infrastructure, not novelty, is your edge.
In this episode, you’ll learn:
If you want a moat AI can actually defend, it starts with your data.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
You’ve got a curious prospect. They like your work. They’re vibing with your team. But when you ask what they’re trying to achieve... crickets.
In this episode, Jay and Sarah break down why the single most important thing in your sales process isn’t a deck, a demo, or a discount, it’s clarity.
You’ll learn how they use one make-or-break question to qualify real opportunities, stop chasing vague leads, and get buyers to define success before a proposal ever hits their inbox.
In this episode, you’ll learn:
If your sales process feels stuck, bloated, or aimless, this one’s your reset.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
AI writing is getting smoother, but not smarter. In this episode of Two-Minute AI Tips, Sarah breaks down the subtle clues that reveal when something was written by a model, not a human, and why removing too much “mess” makes your message fall flat.
In this episode, you’ll learn:
If your writing feels too clean to connect, this one’s for you.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
Everyone wants faster sales cycles.
But what if that’s not the smartest move?
In this episode, Sarah and Jay challenge the assumption that a shorter sales process is always better. Drawing on their own experience with HubSpot, and their journey refining StringCan’s intake, they explore the value of longer business development cycles that actually build trust, answer real questions, and set the foundation for stronger client partnerships.
If long qualification cycles are critical in SaaS, why are service-based businesses skipping them, and then wondering why retention suffers?
In this episode, you’ll learn:
If your sales process is all speed and no substance, this episode will make you rethink everything.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
What if the best return from AI isn’t speed or cost savings, but confidence? In this episode of Two-Minute AI Tips, Sarah breaks down why internal trust and fluency with AI tools might be the most underrated ROI of all.
In this episode, you’ll learn:
Want better output? Start by investing in belief.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
“You don’t scale broken systems. You just scale the chaos.”
For 15 years, we’ve worked with CEOs and CROs who thought more leads, bigger budgets, and extra headcount were the answer. But the truth is, their revenue system was leaking underneath.
In this episode, Sarah and Jay break down the five silent leaks that are quietly taxing your growth, and why Revenue Rewired, their new book, is the playbook every executive needs to stop bleeding revenue and start scaling results.
In this episode, you’ll learn:
Revenue Rewired is on Amazon October 10. Grab your copy and rewire your revenue system before another quarter slips away. https://www.amazon.com/dp/B0FST7JCXQ
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Can AI write the email? Sure. But should it? In this episode of Two-Minute AI Tips, Sarah explains why automating your communication is not the same as earning trust, and how to draw the line between assistance and erosion.
In this episode, you’ll learn:
Use AI to support the relationship. Not replace it.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
AI isn’t optional anymore, and neither is understanding how it works. In this episode of Two-Minute AI Tips, Sarah explains why AI fluency is quickly becoming a baseline requirement for high-performing leaders, and what happens if you don’t keep up.
In this episode, you’ll learn:
If you’re still delegating AI understanding to your team, this one’s for you.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Your team is capable. The strategy makes sense. But progress keeps stalling.
Why?
Because the bottleneck isn’t the system. It’s the person who built it.
In this episode, Sarah Shepard and Jay Feitlinger pull back the curtain on the most common, and most uncomfortable, growth constraint in founder-led businesses: the owner.
You’ll learn:
If every decision still flows through your inbox, this episode is your wake-up call.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Think AI will slash your budgets? Think again. In this episode of Two-Minute AI Tips, Sarah breaks down the myth that AI reduces costs, and reveals what it’s really doing to your budget and team structure.
In this episode, you’ll learn:
Stop expecting savings. Start demanding smarter allocation. That’s where the edge is.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
AI isn’t just a tech issue, it’s a leadership one. In this episode of Two-Minute AI Tips, Sarah shares two must-read books (The AI-Driven Leader and Digital Impact) that helped reshape how her team uses AI to drive real business value.
In this episode, you’ll learn:
Grab these books, flip the lens inward, and start leading your AI rollout like it actually matters.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Your CRM says you have $2M in pipeline. Your bank account says otherwise.
Most revenue leaders trust their CRM to make critical business decisions, hiring, forecasting, resource allocation. But garbage data creates garbage decisions, and most CRMs are full of garbage.
In this episode, Jay Feitlinger and Sarah Shepard at StringCan Interactive reveal why your CRM is probably lying about your real pipeline health, and how bad data is quietly killing deals before you even know they exist.
In this episode, you’ll learn:
If you're making revenue decisions based on CRM reports, this episode might save your quarter.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Training on AI feels like it’s draining your time and money? You’re not alone. In this episode of Two-Minute AI Tips, Sarah unpacks the hidden cost of AI adoption, and why it’s worth every penny if you play the long game.
In this episode, you’ll learn:
If you’re wondering whether the time you’re spending on AI will ever pay off, this one’s for you.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Ever feel like AI just “isn’t getting it”? It’s probably your prompt. In this episode of Two-Minute AI Tips, Sarah walks through exactly how to structure prompts that work, and what most people get wrong.
In this episode, you’ll learn:
This one’s for anyone who’s ever yelled “That’s not what I meant!” at their screen.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the vine. What if more follow-up isn’t helping, but actively hurting your close rate? In this episode, Sarah Shepard and Jay Feitlinger unpack the myth of persistence and show you why smart sales teams are doing less... and closing more.
In this episode, you’ll learn:
If your pipeline is bloated and your reps are ghosted, it’s time to rewire how you follow up.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/