Ep 39: The Most Misunderstood Budget Item in the Entire Agency Model

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Revenue Rewired

Jay Feitlinger and Sarah Shepard

72 episodes

2 days ago

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.

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Ep 39: The Most Misunderstood Budget Item in the Entire Agency Model

Revenue Rewired

27 minutes 38 seconds

1 month ago

Ep 39: The Most Misunderstood Budget Item in the Entire Agency Model

Ever looked at an agency proposal and thought, “Why am I paying for account management?”

Account management shows up on nearly every agency proposal, but most people do not know what it actually includes. It looks vague. It looks optional. It looks like something you should not have to pay for.

In this episode, Sarah and Jay explain the real purpose of the account management line item and why it is essential to keeping your marketing investment productive. They break down what is included in that cost, why it exists in the first place, and how strong account management creates speed, clarity, and revenue impact for your company.

In this episode, you will learn:

What the account management line item actually covers
Why it exists separately from strategy or creative work
The real costs it protects you from
How it accelerates execution and decision making
How to know if you are getting full value from it

If you have ever considered removing this line from a proposal, this episode will clarify what you would lose and why it matters for your pipeline.

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ