Summary The conversation explores the challenges faced in converting an educational campaign about carbon dioxide removal into sales, highlighting unexpected global interest and outreach.  Laura Katayama of Thanks a Ton explains. Takeaways • It’s been really difficult to pivot or to turn this education campaign into sales. • We’ve been very successful with getting the […]

Summary In this conversation, Amy Babster and Rob Nichols discuss their experiences with AI in creative design, particularly focusing on their work with Sora. They explore the potential and limitations of AI in producing realistic designs, highlighting the challenges they face in achieving accuracy and authenticity in their projects. Takeaways • We’re starting to dabble […]

Summary The conversation explores the journey of a Gilson Snowboards from its inception, highlighting the challenges and innovative spirit of its founders as they transitioned from ideas to actual products, and the importance of feedback in their development process. Takeaways • They revisited the idea of a three-dimensionally-based snowboard. • After several failures, they found […]

Summary In this conversation, John Spitaletta, CMO of Lola Products and ClipStrip Corp, discusses the evolution of marketing from traditional methods to digital platforms. He shares insights on navigating e-commerce challenges, the importance of attribution, and the balance between marketplaces and direct-to-consumer sales. John also explores new marketing channels like TikTok shop and live shopping, […]

Summary In this conversation, Rob Nichols interviews Kevin Stewart, the CTO of Bloom and Blinds, discussing the innovative marketing strategies and technology integration that have propelled the franchise to success. They explore the importance of community-driven marketing, the challenges of digital engagement, and the evolving landscape of SEO and social media. Kevin shares insights on […]

Summary Rob Nichols and Anthony Pong of Caterpy discussed the evolution of digital marketing, emphasizing the shift from traditional e-commerce to native in-app purchasing on social media platforms like TikTok and Instagram. They highlighted the challenges of balancing Amazon’s market dominance with the need for direct-to-consumer sales, stressing the importance of effective content and native […]

Summary Jim Valenzuela, CEO of V’s Barber Shop, founded the business in 1999 to recreate memorable father-son barber shop experiences, inspired by his son Diego, and observed a market gap for upscale barber shops. Jim Valenzuela highlighted the company’s shift from traditional print marketing to a digital strategy, including SEO, geo-fencing, and visual platforms like […]

Summary Alysse Asaro and Madhu Punjabi discussed the myth of “having it all,” which Madhu Punjabi believes requires substantial financial resources and is achieved sequentially over time, with both acknowledging the necessity of paid help to manage work, house, and family responsibilities. Madhu Punjabi shared their career journey through Google, Amazon, Telepart, and Pinterest before […]

Summary In this episode of Rosman Radio, Rob Nichols interviews Thatcher Wine, founder and CEO of Juniper Books. Thatcher shares the journey of starting his business from a hobby to a successful venture, emphasizing the importance of passion in entrepreneurship. He discusses the evolution of Juniper Books, the impact of digital marketing and social media, […]

Summary Alysse Asaro welcomed Erika Mandel, co-owner of Created Blinds, to Rossman Radio to discuss the company’s family-owned and operated nature and Ms. Mandel’s journey into the blinds industry. Ms. Mandel explained that after working in corporate America, she joined her father’s business, Creative Blinds, in 1976 and discovered a passion for its multi-dimensional aspects […]

Summary In this episode, Rob Nichols interviews Nesha Sangabi, founder and CEO of Chickadee, a women’s apparel brand catering to female sports fans. Nesha shares her journey from college to entrepreneurship, discussing the challenges of securing licensing deals with universities and the transition from wholesale to direct-to-consumer sales. She emphasizes the importance of understanding market […]

Summary In this episode of Rossman Radio, host Rob Nichols speaks with Julie Denton Price and Mike Coffey from Blue Cotton, a Kentucky-based screen printing and embroidery company. They discuss the company’s evolution, the importance of brand awareness, and the challenges and opportunities in the e-commerce space. The conversation highlights their marketing strategies, the significance […]

Summary In this conversation, Rob Nichols interviews Jacob Walters, the founder of JawBats, a custom bat brand that has gained popularity through social media. Jacob shares the story of how he started making bats at a young age, the evolution of his marketing strategies, and the challenges of growing a small business. He discusses the […]

Summary Gary Flynn discussed M. Dumas and Sons’ 108-year brand evolution, highlighting its shift from “need” to “want” to provide a unique customer experience while preserving its legacy. Gary Flynn and Alysse Asaro emphasized the importance of storytelling and targeted marketing to connect with diverse customer profiles and project a lifestyle. Gary Flynn identified Instagram […]

Summary In this conversation, Rob Nichols interviews Sarah Morabito, who leads e-commerce and digital investment at Dansko. They discuss the evolution of Dansko as a heritage brand transitioning into the digital space, successful product launch strategies, insights into affiliate marketing, and the integration of organic and paid social strategies. Sarah shares her experiences and the […]

Summary In this episode of Rossman Radio, Rob Nichols speaks with Maria Luisa Mendiola, founder of Miga Swimwear, a brand dedicated to creating inclusive swimwear for women with disabilities. Maria shares her personal journey and the inspiration behind Miga, detailing the challenges she faced in launching the brand, especially during the COVID-19 pandemic. The conversation […]

Summary In this engaging conversation, Rob Nichols interviews Dr. Juan Salinas, the founder of Pnuff, a high-protein snack brand that gained fame through Shark Tank. Dr. Salinas shares his journey from a sports enthusiast seeking nutritious snacks to creating a fun and healthy alternative for everyone. The discussion covers the impact of Shark Tank on […]

Summary In this conversation, Rob Nichols interviews Dr. Amy Divaraniya, founder of Oova, a company that emerged from her personal fertility journey. They discuss the challenges and triumphs of building a women’s health brand focused on hormone tracking, the impact of COVID-19 on their business model, and the ongoing struggles with marketing regulations in the […]

Summary In this episode of Rossman Radio, Rob Nichols interviews Tamatha Graben, founder of Baby Riddle, a brand dedicated to celebrating life’s special moments through baby clothing. Tamatha shares her journey from a dinner table idea to a nationally recognized brand, discussing the impact of COVID-19 on the industry and the importance of adapting to […]

SHOW NOTES In this episode of Rossman Radio, Rob Nichols interviews Nathan Orton, co-founder of the streetwear brand Ishpig, which has thrived for 15 years. They discuss the brand’s journey, the importance of product quality, the evolution of marketing channels from Facebook to TikTok, and the challenges of maintaining authenticity in a rapidly changing digital […]