Good news! Revenue is up in gyms worldwide from 2024 to 2025. And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue. He shares insights from mentors working with these top-performing gym owners an...
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Good news! Revenue is up in gyms worldwide from 2024 to 2025. And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue. He shares insights from mentors working with these top-performing gym owners an...
The Discount Death Spiral (And How to Avoid It This Black Friday)
Run a Profitable Gym
15 minutes
1 month ago
The Discount Death Spiral (And How to Avoid It This Black Friday)
Feeling pressured to run a Black Friday deal at your gym? Don’t do it. Your gym is a premium service provider, and it should compete on results and relationships, not price. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.” Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow yo...
Run a Profitable Gym
Good news! Revenue is up in gyms worldwide from 2024 to 2025. And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue. He shares insights from mentors working with these top-performing gym owners an...
