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Run a Profitable Gym
Chris Cooper
1116 episodes
2 days ago
Industry data reveals that 2026 could be the best year gym owners have ever seen. Revenue is up across every gym model, average revenue per member is rising, and even the lowest-performing gyms are earning more than they were a year ago. In this episode of “Run a Profitable Gym,” Chris Cooper presents data from Two-Brain’s latest “State of the Industry” report and highlights 10 reasons gym owners should be optimistic for the year ahead. He explains why personal training and small-group tra...
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Entrepreneurship
Business,
Marketing,
Health & Fitness
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All content for Run a Profitable Gym is the property of Chris Cooper and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Industry data reveals that 2026 could be the best year gym owners have ever seen. Revenue is up across every gym model, average revenue per member is rising, and even the lowest-performing gyms are earning more than they were a year ago. In this episode of “Run a Profitable Gym,” Chris Cooper presents data from Two-Brain’s latest “State of the Industry” report and highlights 10 reasons gym owners should be optimistic for the year ahead. He explains why personal training and small-group tra...
Show more...
Entrepreneurship
Business,
Marketing,
Health & Fitness
Episodes (20/1116)
Run a Profitable Gym
CrossFit's Sale: Stop Watching YouTube, Start Running Your Business
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why gym owners need to stop consuming clickbait speculation about CrossFit’s sale and start working on what actually matters: their businesses. Stop paying the “distraction tax”—hours spent watching videos, scrolling comments and worrying about things you can’t control cost you opportunities to generate revenue, build client relationships and preserve decision-making capacity. To give you a concrete plan to i...
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2 days ago
16 minutes

Run a Profitable Gym
10 Reasons 2026 Will Be Your Best Year as a Gym Owner
Industry data reveals that 2026 could be the best year gym owners have ever seen. Revenue is up across every gym model, average revenue per member is rising, and even the lowest-performing gyms are earning more than they were a year ago. In this episode of “Run a Profitable Gym,” Chris Cooper presents data from Two-Brain’s latest “State of the Industry” report and highlights 10 reasons gym owners should be optimistic for the year ahead. He explains why personal training and small-group tra...
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5 days ago
25 minutes

Run a Profitable Gym
Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership
About 65% of small businesses fail by Year 10, so very few gym owners get to see what works across two decades of ownership. But Bill and Staci Russell have endured to achieve something rare: Their gym, CrossFit Cleveland, has been their sole source of income for nearly 20 years. In this episode, Bill shares hard-earned lessons learned from surviving multiple economic cycles, overcoming staff challenges, adjusting to market shifts and making personal pivots in the fitness industry. Bill an...
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1 week ago
50 minutes

Run a Profitable Gym
Founder, Farmer, Tinker, Chief: Leadership for Gym Growth
Why do most gyms plateau at 122 members? The answer: leadership. In this episode of "Run a Profitable Gym," Two-Brain CEO Chris Cooper explains how your leadership skills determine whether your gym grows, stalls or shrinks. Your gym will rise to the level of your leadership and fall to the level of your worst staff members. To take your gym to increasingly higher levels, you must evolve as a leader. Chris presents the four phases of leadership for gym owners and lists the skills required ...
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1 week ago
29 minutes

Run a Profitable Gym
Gym Funnel Hacking: 200 Leads and 60 Sales Appointments Per Month!
Unleash’d Strength Gym generates 15 times as many leads as the average fitness facility and sets eight times as many appointments. In this episode of “Run a Profitable Gym,” owner Joseph Strada reveals the tactics that produce 200 leads and 60 sales appointments per month. He walks through his marketing funnels, explaining how he earns leads through organic social media outreach, paid Meta ads and referral-driven events such as monthly pancake breakfasts. Each funnel includes a systemized...
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2 weeks ago
38 minutes

Run a Profitable Gym
40 Appointments, 32 Shows, 23 Sales: World-Class Gym Funnels
Most coaching gyms add just five clients a month—but the world’s best fitness facilities are consistently adding more than 20 with stellar sales systems. In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind top-performing marketing funnels, and he reveals which tactics landed these owners on our Top 10 leaderboards, from instant lead follow-up to simplified booking procedures, consistent organic marketing, airtight lead nurture and sales practice reps. You’ll als...
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2 weeks ago
17 minutes

Run a Profitable Gym
Ask Clients These 3 Questions to Boost Revenue Today!
The fastest way to figure out what people want is by asking the right clients the right questions. Today, Mike Warkentin sits down with gym owner Toni Roy of Breathe CrossFit to break down how the Pumpkin Plan transformed her business. Following the steps, Toni created a list of clients who bring her the most joy and a second list with her highest-value clients. Typically, a gym owner circles the clients on both lists to ID the members they want to replicate. In Toni's case, the groups had ...
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3 weeks ago
21 minutes

Run a Profitable Gym
Simple Questions That Will Improve Every Single Metric in Your Gym
You won’t build a successful gym by guessing what people want. You just can't read minds—but every entrepreneur tries to do that, and it's costly. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper provides the simple fix: Start using the “just ask method"—a proven way to boost every single metric in your gym. Chris walks through exactly which questions you must ask to improve your gym’s marketing, sales, retention, pricing, ROI on expenses, staff development and net owner bene...
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3 weeks ago
26 minutes

Run a Profitable Gym
The Hall of Shame: Huge Gym-Owner Mistakes (and How to Avoid Them)
In 2015, Corey Lewis expanded to a second gym before he was ready. He ended up with two failing locations instead of one thriving facility. This mistake nearly sunk his business. Now, as a Two-Brain mentor, Corey helps gym owners avoid feels-good-in-the-moment traps that come with severe long-term consequences. In this episode, Corey joins Mike Warkentin to break down some of the most costly mistakes gym owners make: ✅ Expanding before systems are in place. ✅ Promoting staff too quickly. ✅...
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1 month ago
26 minutes

Run a Profitable Gym
12 Mistakes That Feel Good Now But Will Kill Your Gym Later
Just because a decision feels good now doesn’t mean it’s the right one for your gym’s long-term success. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down 12 choices that seem smart in the moment but can sabotage a gym's profitability down the line. He explains how mistakes such as paid-in-full deals and monthly discounts erode value and bleed out revenue, and he shares how short-term conveniences, such as hiring friends or subleasing to trainers, create ...
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1 month ago
30 minutes

Run a Profitable Gym
Use This Data to Grow Your Gym in 2026: Sales and Marketing Deep Dive
How do you turn 13 leads per month into sustainable gym growth? In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and chief marketing officer John Franklin analyze new data from Two-Brain's 2025 “State of the Industry” guide and show you how to use it to grow your gym in 2026. John, who is also co-founder of Kilo, explains why most gyms still struggle to get enough leads, what high performers do differently and how to make the most of every lead. The pair dig into t...
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1 month ago
47 minutes

Run a Profitable Gym
The 2026 Annual Plan for Gym Owners: Your Monthly Guide to Growth
A year from now, your gym will be better or worse. That is a hard truth. And “better” doesn’t happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today. To help you thrive next year, Two-Brain founder Chris Cooper shares the exact annual plan he's using at his gym, Catalyst. It's 12 months of simple, battle-tested activities that will: ✅ Improve retention. ✅ Produce leads and new clients. ✅ Generate revenue. ✅ Boost average revenue per ...
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1 month ago
42 minutes

Run a Profitable Gym
Why Youth Training Is the Fastest Growing Segment in Fitness
Why is youth training the fastest-growing segment in fitness? Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with youth performance expert Bill Parisi to analyze the explosion in sports and fitness training for kids. Over the last 35 years, Bill has built a network of more than 100 Parisi Speed Schools, with most locations averaging $20,000 in revenue per month while operating only four to five hours per day. In this episode, Bill explains how NIL (name, image an...
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1 month ago
1 hour

Run a Profitable Gym
Revenue-Generation Tactics From a Million-Dollar Gym With 600 Members
What does it take to earn the top spot on Two-Brain’s revenue leaderboard? In this episode of “Run a Profitable Gym,” host Mike Warkentin interviews gym owner Brandon Stratton to discuss the upgrades and operational systems that have allowed Bell House Training Co. to gross $1.2 million annually. Brandon explains how a strategic rebrand, smart price adjustments and the removal of outdated discounts produced an immediate 10-15% revenue jump with minimal member attrition. You’ll learn how B...
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1 month ago
28 minutes

Run a Profitable Gym
$70K to $119K in One Month: What the Highest Grossing Gyms Do Differently
Good news! Revenue is up in gyms worldwide from 2024 to 2025. And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue. He shares insights from mentors working with these top-performing gym owners an...
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1 month ago
16 minutes

Run a Profitable Gym
How to Build a Never-Ending Pipeline of New Leads for Your Gym
This episode features important visuals. For the best experience, watch it on YouTube. Gym owners, if you need more clients, this training is for you. In this detailed video, Two-Brain Business founder Chris Cooper breaks down his bulletproof system for fixing your leads problem forever by creating a never-ending stream of people who are eager to join your gym. You’ll learn the exact strategies top gyms use to keep their sales pipelines full—and even receive plug-and-play lead-nurture scr...
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1 month ago
1 hour 5 minutes

Run a Profitable Gym
11 Fitness Skills That Build Your Fitness Business
The skills you’ve learned through fitness training can help you grow your business—if you know how to apply them. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why workout habits directly translate to gym ownership and entrepreneurialism. Every gym owner already has 11 critical fitness skills, such as resilience, adaptability, discipline and virtuosity, and Coop provides a plan to use those assets to grow your business. Coop also details his si...
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1 month ago
28 minutes

Run a Profitable Gym
State of the Industry 2025 With Sevan Matossian & Matt Souza
The data every gym owner needs is finally here! Two-Brain's sixth annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper. The free 72-page guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2...
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1 month ago
1 hour 46 minutes

Run a Profitable Gym
State of the Industry 2025: The Data Behind Gym Success
How many clients should your gym have? What should you charge? When’s the best time to run classes? In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehensive analysis of stats from gyms around the world, including thousands of Wodify clients. Chris is joined by Wodify’s CEO, Brendan Rice, to discuss what the numbers reveal about gym performance as we move into 2026. They discuss trends in retention, attend...
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1 month ago
41 minutes

Run a Profitable Gym
50-Lead Bring-a-Friend Events With 25% Conversion Rates!
If you want to improve lead flow, add more high-value clients and generate more revenue, these three simple words can work wonders: “Bring a friend.” In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Braeden Cordts shares his secrets for using bring-a-friend events to replicate his very best clients and grow his membership. Braeden walks through his plan to get red-hot leads into a workout at Kôr Fitness & Performance in Minnesota, and then he lays out his air-t...
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2 months ago
29 minutes

Run a Profitable Gym
Industry data reveals that 2026 could be the best year gym owners have ever seen. Revenue is up across every gym model, average revenue per member is rising, and even the lowest-performing gyms are earning more than they were a year ago. In this episode of “Run a Profitable Gym,” Chris Cooper presents data from Two-Brain’s latest “State of the Industry” report and highlights 10 reasons gym owners should be optimistic for the year ahead. He explains why personal training and small-group tra...