Tzvi Wiesel, co-founder and CEO of Baxus, returns to dive deep into the evolving world of tokenization, collectibles, and culture. From Pokémon card euphoria and anime streaming pivots to in-person events, POAPs, and the risks of over-tokenizing everyday life, this episode explores how Web3 continues to collide with nostalgia, utility, and real-world adoption. Tzvi shares why Baxus leads with product instead of blockchain jargon, how whiskey collecting fits into tokenization, and what brands can learn from Magic: The Gathering and Furbies when markets run hot.
This episode covers:
- Why Pokémon and nostalgic assets boom during crypto euphoria
- TinyTap and education as a surprising tokenization use case
- Anime.com, piracy, and free streaming powered by blockchain
- In-person events as the “meme coins” of the industry
- The rise of POAPs, digital passports, and privacy concerns
- How Baxus pitches tokenized whiskey without mentioning the chain
- Whiskey vs trading cards: consumption, scarcity, and long-tail value
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