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SaaS Marketing Weekly

Ryan James, Rocket SaaS

71 episodes

3 days ago

Ryan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pipeline model that works back from revenue targets and CAC, and pick channels based on how (and why) your buyers actually purchase. From founder-led content and partnerships to when Google Ads makes sense, they show how to turn insight into action in weeks—not months—and bundle it into a clear TOF...

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Ryan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pipeline model that works back from revenue targets and CAC, and pick channels based on how (and why) your buyers actually purchase. From founder-led content and partnerships to when Google Ads makes sense, they show how to turn insight into action in weeks—not months—and bundle it into a clear TOF...

Show more...

Episodes (20/71)

SaaS Marketing Weekly

#71: Build a lean SaaS marketing strategy on £3k/month, with Jamie Skeels

Ryan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pipeline model that works back from revenue targets and CAC, and pick channels based on how (and why) your buyers actually purchase. From founder-led content and partnerships to when Google Ads makes sense, they show how to turn insight into action in weeks—not months—and bundle it into a clear TOF...

3 days ago

24 minutes

SaaS Marketing Weekly

#70: $1,600,000 per month added to the pipeline! How we did it.

Ryan and Jamie unpack the exact plays that took Rocket SaaS from ~8 SQLs a month to 20+, adding £1.2m in ARR-qualified pipeline every month. They cover why self-reported attribution beats last-touch, how a verified account list in Clay transformed LinkedIn performance, when to push product messaging into cold audiences, and why upping content quality (studio podcast clips, personal brand posts) made every channel work harder. They also share the Google Ads reset that turned ~£2k into £240k pi...

1 week ago

38 minutes

SaaS Marketing Weekly

#69: $236,000 ARR from 1 LinkedIn Thought Leader Ad

In this episode, Ryan breaks down one of the most powerful, yet underused, ad formats on LinkedIn right now: Thought Leader Ads. He explains what they are, why they’re performing better (and cheaper) than company ads, and how to use them to grow both your personal brand and your SaaS business. From storytelling and video strategy to targeting and budgeting, Ryan shares the exact framework he’s used to turn simple posts into direct revenue — including one ad that’s brought in multiple clients ...

2 weeks ago

20 minutes

SaaS Marketing Weekly

#68: SaaStock 2025: Was it worth it? My honest review

In this episode, Ryan gives a full debrief of SaaStock 2025 - what it was like, what he learned, and whether it was worth the trip for Rocket SaaS. Fresh back from Dublin with his team, he shares the highlights, the ROI, the best stands and talks, and tactical lessons for anyone thinking about exhibiting or attending SaaS events. From clever networking strategies to a genius after-party play, this episode is packed with takeaways for SaaS founders and marketers looking to make events a genuin...

3 weeks ago

15 minutes

SaaS Marketing Weekly

#67: Controversial truth about ABM for startups, why it might not be right for you, with Jamie Skeels

In this controversial episode, Ryan and Jamie discuss the realities of Account-Based Marketing (ABM) for startups and small businesses. Jamie, with his experience at Cognizant, explains why traditional ABM methods may be out of reach for smaller teams with limited resources. Instead of trying to copy big enterprise ABM strategies, he argues for a simpler, more sustainable approach. They break down the challenges of ABM, the importance of focusing on scalable tactics, and how small businesses ...

1 month ago

22 minutes

SaaS Marketing Weekly

#66: How a single £1k campaign resulted in £180k pipeline

In this solo episode, Ryan shares one of Rocket SaaS’s most successful campaigns to date, which generated over £180,000 in pipeline. He breaks down exactly how the idea came about, how it was organised, what went right (and wrong), and how any B2B business can replicate the same formula. Takeaways: The campaign cost under £1,000 and produced £180,000 in pipelinePromote across LinkedIn, email, and SDR outreach for maximum attendanceUse a simple landing page to collect signups and qualify...

1 month ago

10 minutes

SaaS Marketing Weekly

#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels

In the final episode of this three-part mini-series on LinkedIn Ads, Ryan and Jamie cover everything you need to know about budgeting and optimizing your LinkedIn ad campaigns. They discuss how to structure your budget based on reach and frequency, how to avoid wasting spend on irrelevant audiences, and key metrics to monitor during the campaign. They also share actionable strategies for optimizing your ads and content as you go. Whether you’re just starting with LinkedIn ads or looking to im...

1 month ago

38 minutes

SaaS Marketing Weekly

#64: LinkedIn Ads Part 2: Using Clay, targeting tools & intent signals, with Jamie Skeels

In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ...

1 month ago

33 minutes

SaaS Marketing Weekly

#63: LinkedIn Ads Part 1: Proven content & ad formats for B2B SaaS with Jamie Skeels

In the first part of a three-part mini-series, Ryan is joined by Jamie Skeels, Head of Strategy at RocketSaaS, to break down the fundamentals of running successful LinkedIn ad campaigns for B2B SaaS. They cover why most companies fail with LinkedIn ads, how to approach top, middle, and bottom-of-funnel campaigns, and which ad formats deliver the best results. If you’ve ever struggled to get ROI from LinkedIn, this episode gives you a clear framework to start building campaigns that convert. T...

1 month ago

49 minutes

SaaS Marketing Weekly

#62: 5 ABM campaigns to land bigger SaaS clients, with Jess Chilman

In this episode, Ryan is joined again by Jess Chilman, Head of Growth at Rocket SaaS, to share five high-impact ABM campaign tactics designed to help SaaS businesses move upmarket and close six-figure enterprise deals. From research outreach to direct mail, podcasts, events, and bespoke campaigns, they explain how to build relationships with C-suite decision makers, stand out from the noise, and create memorable touchpoints that convert. If you want to move beyond mid-market clients and start...

2 months ago

51 minutes

SaaS Marketing Weekly

#61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos

In this episode, Ryan is joined by Janelle Amos, founder of Elevate Growth, to dive deep into the most common growth challenges facing B2B SaaS businesses today. Janelle shares her proven framework for scaling SaaS marketing and reveals the power of focusing on the entire funnel — not just individual channels. From pipeline acceleration to optimising messaging and the importance of listening to customer feedback, this episode is packed with actionable insights for marketing teams and business...

2 months ago

27 minutes

SaaS Marketing Weekly

#60: Struggling to get free trial users to upgrade? Do this

In this episode, Ryan dives into one of the most important levers for SaaS growth: your onboarding experience. Too many companies get plenty of free trial signups but fail to convert them into paying customers. Ryan explains what industry benchmarks look like, why onboarding often fails, and how to design an experience that drives users to activation. From signup flow and guided tours to gamification, personalisation, and email onboarding, this episode is packed with practical ways to increas...

2 months ago

16 minutes

SaaS Marketing Weekly

#59: The 4 growth channels that every SaaS business needs

In this episode, Ryan breaks down the four essential growth channels that you should be leveraging for your SaaS business: Owned, Paid, Earned, and Partnerships. He walks through each channel, explaining what they are, why they matter, and how to optimise them to fuel growth. Whether you're a startup or scaling SaaS brand, this episode gives you a clear framework for prioritising and executing your marketing strategy to unlock rapid growth. Takeaways: Owned: Content you control (LinkedIn post...

2 months ago

12 minutes

SaaS Marketing Weekly

#58: My #1 life-changing career/business growth tip

In this episode, Ryan reveals the one move that had the biggest impact on his career and business growth. It’s not a complex strategy, a funnel, or a new piece of tech; it’s a simple step anyone can take this week that can open doors, spark inspiration, and accelerate your journey. Ryan shares the three steps to making it work, two personal stories of how it transformed his trajectory, and why it might be the fastest way to get unstuck in your career or business. Takeaways: The biggest breakt...

3 months ago

12 minutes

SaaS Marketing Weekly

#57: How to find & use intent data to target people showing interest in your solution

In this episode, Ryan explains why intent data is one of the most powerful tools in a B2B SaaS marketer’s arsenal. He breaks down what intent data is, the difference between first-party and third-party signals, how to collect it, and how to use it to align sales and marketing for maximum impact. From simple website visitor tracking to advanced ABM campaigns, Ryan shares practical ways to spot buying signals and turn them into high-converting opportunities. Takeaways: Intent data shows which p...

3 months ago

14 minutes

SaaS Marketing Weekly

#56: 7 pricing strategies that big SaaS brands use

In this episode, Ryan breaks down one of the most debated topics in SaaS marketing: pricing. Should you show pricing or not? What model should you use? From flat-rate and tiered plans to freemium, free trials, and usage-based pricing, Ryan walks through eight pricing strategies with real examples and tips for how to pick the right model for your business. If your pricing page is one of your most-visited — and least-converting — pages, this one’s for you. Takeaways: Showing pricing builds trus...

3 months ago

16 minutes

SaaS Marketing Weekly

#55: The critical elements needed on a high converting B2B SaaS website

In this episode, Ryan breaks down the anatomy of the perfect B2B SaaS website — from site map to homepage layout. With years of experience designing SaaS sites and running conversion rate optimisation campaigns, he shares what actually works to turn traffic into leads. Whether you’re planning a redesign or wondering why your paid ads aren’t converting, this episode is your go-to guide to building a high-performing site. Takeaways: Fix your website before investing in paid ads — otherwise you’...

3 months ago

21 minutes

SaaS Marketing Weekly

#54: The 7 traits of fast-scaling SaaS companies

In this episode, Ryan shares the seven traits he consistently sees in SaaS companies that scale quickly — versus the ones that plateau or fail. After working with 100+ SaaS brands at RocketSaaS, he breaks down the mindsets, strategies, and behaviours that separate fast-growing companies from the rest. If you want to grow faster, smarter, and with fewer missteps, this is your checklist. Takeaways: Speed beats perfection — launch fast, learn fastEmpower your team — micromanagement slows everyth...

4 months ago

24 minutes

SaaS Marketing Weekly

#53: 15 different ways to get SaaS customers (that actually work)

In this quick-fire episode, Ryan runs through 15 practical, proven ways to generate leads and win customers for your SaaS business. From cold email that actually converts to creative ABM campaigns, referral tactics, content strategies, and more, this is a checklist for founders and marketers who need leads fast. Whether you’re pre-launch, post-funding, or scaling to your next milestone, there’s something here for every SaaS team. Join the SaaS Marketing Weekly Newsletter here: https://saasmar...

4 months ago

20 minutes

SaaS Marketing Weekly

#52: Webinar: How to market a niche SaaS product when no one is searching for it

Listen to the recording of one of Rocket SaaS' most popular webinars: How to Market a Niche SaaS Product (When no one is searching for it). Ryan shares the exact strategy he uses to help niche SaaS products generate leads, even when no one is Googling your solution. If you’ve built something great but no one knows they need it, this is the playbook you need. Takeaways: Most niche SaaS products fail because buyers don’t know they have a problemLead with the problem, not the productYour real co...

4 months ago

1 hour 7 minutes