Ryan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pipeline model that works back from revenue targets and CAC, and pick channels based on how (and why) your buyers actually purchase. From founder-led content and partnerships to when Google Ads makes sense, they show how to turn insight into action in weeks—not months—and bundle it into a clear TOF...
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Ryan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pipeline model that works back from revenue targets and CAC, and pick channels based on how (and why) your buyers actually purchase. From founder-led content and partnerships to when Google Ads makes sense, they show how to turn insight into action in weeks—not months—and bundle it into a clear TOF...
#52: Webinar: How to market a niche SaaS product when no one is searching for it
SaaS Marketing Weekly
1 hour 7 minutes
4 months ago
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Listen to the recording of one of Rocket SaaS' most popular webinars: How to Market a Niche SaaS Product (When no one is searching for it). Ryan shares the exact strategy he uses to help niche SaaS products generate leads, even when no one is Googling your solution. If you’ve built something great but no one knows they need it, this is the playbook you need. Takeaways: Most niche SaaS products fail because buyers don’t know they have a problemLead with the problem, not the productYour real co...
SaaS Marketing Weekly
Ryan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pipeline model that works back from revenue targets and CAC, and pick channels based on how (and why) your buyers actually purchase. From founder-led content and partnerships to when Google Ads makes sense, they show how to turn insight into action in weeks—not months—and bundle it into a clear TOF...
