🎙️ Sales & Pepper with Thibaut Souyris (Sales Labs)

What are the timeless principles in sales – the ones that keep working no matter how the market shifts?

In this episode, Dominic Klingberg talks with Thibaut Souyris, Founder of Sales Labs, about his framework for modern outbound, personal branding, and why every sales rep today should think like a creator.

👉 Here’s what you’ll learn in this episode:

• The 5 things that always work in sales, regardless of tools or trends

• Why prospecting is harder today – and what actually gets meetings booked

• How LinkedIn & personal branding drive pipeline (even if your post gets only 10 likes)

• Why product-focused content fails – and what buyers really engage with

• The rise of the Sales Creator Economy – where sellers monetize beyond commissions

🔥 Hot Takes

• “Likes don’t matter – pipeline does.”

• Posting product content won’t move the needle. Document real experiences instead.

• Personal branding is no longer a nice-to-have, it’s a direct revenue driver.

• Some sales creators earn $100,000+ from sponsored content alone.

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👉 https://www.youtube.com/@SalesPepperPodcast?sub_confirmation=1

Thibaut's Linkedin: https://www.linkedin.com/in/thibautsouyris/

Dominic's Linkedin: https://www.linkedin.com/in/dominicklingberg/

💡 Bonus: Get 50 free Kickscale meeting analyses

👉 https://www.kickscale.com/lp/partnership-sales-and-pepper

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Transparency / Promotion Notice:

This video contains paid partnerships. Our partners Kickscale and HubSpot support the Sales & Pepper podcast.

All opinions shared are independent, but partner mentions are part of the collaboration.