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Sales as Service
Tamara Smith
28 episodes
4 days ago
We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on. For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about sales and business development?” Their answers were surprisingly aligned—six themes came up again...
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Marketing
Education,
Business,
Entrepreneurship,
How To
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We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on. For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about sales and business development?” Their answers were surprisingly aligned—six themes came up again...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/28)
Sales as Service
Marketing vs. Sales: What You’re Missing That’s Costing You Clients (From Powerful Women Rising with Melissa Snow)
Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast. In this conversation, we unpack the relationship between marketing and sales—why they’re not the same thing, why marketing alone can leave you waiting, and what it looks like to create opportunity proactively without falling into pushy, transactional tactics. If you’ve been showing up consistently but still wondering why...
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5 days ago
33 minutes

Sales as Service
Season 1 Recap: The 6 Sales Truths I’m Taking Into 2026
We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on. For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about sales and business development?” Their answers were surprisingly aligned—six themes came up again...
Show more...
2 weeks ago
7 minutes

Sales as Service
Confident by Design: How Brand Clarity Helps You Show Up and Sell with Tricia Lanette
So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question: Why don’t I feel ready to be seen? In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative and the “Fairy Godmother of Personal Branding.” But this conversation goes beyond visuals. We explore how confidence, clarity, and mindset impact your visibility, your sales, and your ability to truly take up space in your business. Because when your brand doesn’t fe...
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3 weeks ago
44 minutes

Sales as Service
AI Without the Hype: Practical Wins for Sales, Ops, and Marketing with Ed Weeks Jr
If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service, I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what actually matters—practical, real-world applications that help agencies and service pros work smarter and sell more effectively. Ed shares how he rebuilt his business after a major setback by embracing simple AI tools that made his sales, operations, and content ...
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1 month ago
35 minutes

Sales as Service
Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe
As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way you lead and sell. Ryan O’Keeffe is a founder, father, and people promoter. He leads Jago, the first and only BCorp-certified personal brand consultancy helping purpose-led leaders gain clarity on who they are and the value they bring to the world—so t...
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1 month ago
40 minutes

Sales as Service
Productize It: How Clear Offers Create Demand, Conversations, and Consistent Revenue with Rhiannon Franz
If your services feel hard to explain—or even harder to sell—this episode is for you. Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understand and want to buy. Whether you're stuck in the custom-to-order cycle or unsure how to turn your ...
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1 month ago
32 minutes

Sales as Service
Minisode: End the Pitch Slap (And What to Say Instead)
Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing messages that build trust, create dialogue, and convert with integrity. Help turn bad outreach into better sales - Submit a Pitch Slap Links & Resources: Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to tu...
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1 month ago
9 minutes

Sales as Service
Selling Starts at First Sight: The Brand Psychology Behind Buy-Ready Clients with Emily Paulsen
If your brand is getting attention but not turning into action, you’re not alone—and you’re not broken. This week, I’m joined by Emily Paulsen, founder of Electric Collab, a psychology-based brand studio that helps founders go from "getting seen" to getting chosen. With a background that spans global brands like Abercrombie & Fitch and The Wendy’s Company, Emily brings a grounded, emotionally intelligent approach to branding—one that helps small teams show up with more clarity, connection...
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2 months ago
33 minutes

Sales as Service
Your True Self Sells: How Brand Alignment Builds Trust Before the First Call with Hersh Rephun
In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you. In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. Hersh’s “Holistic Brand Therapy” framework helps founders and creative agencies align who they are ...
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2 months ago
38 minutes

Sales as Service
Nobody’s Born a Closer: Why Sales Is a Skill and Not a Superpower with Joshua Schulman
Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief. As a communication coach with a background in public speaking, acting, and even poker, Joshua helps entrepreneurs ditch the “natural salesperson” myth and replace it with real, repeatable skill. In this episode, we dig into why performance, not personality, drives sales confidence. Whether you're leading discovery calls, pitch...
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2 months ago
43 minutes

Sales as Service
Content That Converts: Why One Platform Is All You Need with Tajma VanBuren
If you’ve ever felt like you’re doing all the things—posting here, showing up there, and still wondering why it’s not translating into sales—this episode is for you. I’m joined by podcast strategist and founder of iMoves Management, Tahjma VanBuren, for a conversation about what happens when you stop chasing every channel and start showing up with intention. We talk about how to shift from content overwhelm to focused creation, and why building consistency on one platform—like podcasting—can ...
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2 months ago
33 minutes

Sales as Service
Your Website Should Be Closing for You: Messaging Tips with Krista Walsh
Revenue isn’t just about reach—it’s about clarity. In this episode, I’m joined by website messaging expert Krista Walsh to talk about how your website can actually support your sales process. We explore the shift from “here’s who I am” copy to content that meets your clients where they are—specifically in the moment they’re ready to hire. Whether you’re running a creative agency, coaching business, or service-based consultancy, this is your reminder that a beautiful website isn’t enough. You ...
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2 months ago
32 minutes

Sales as Service
Profitability 101: Turning Sales Wins into Sustainable Growth with Chris Ortega
Revenue looks great on paper—but is it turning into profit you can actually use? I’m joined by Chris Ortega, CEO of Fresh FP&A, to unpack the habits and small decisions that make the difference. We dig into the two numbers every owner should watch each week, the sneaky places profit leaks (and how to plug them), and a few simple cash moves you can start this month to pay yourself, support your team, and fund your next smart bet. Key Takeaways: Track your non-negotiables: cash burn ...
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3 months ago
42 minutes

Sales as Service
You Deserve to Get Paid: Building a Sales Funnel that Honors Your Value with Réland Logan
So many of us start our businesses with big hearts and a drive to serve—only to find ourselves uncomfortable (even apologetic) when it comes time to charge for our work. In this episode, I’m joined by Reland Logan, founder of Gray Digital Marketing and creator of the Luxe Invite Framework. We unpack what it looks like to build a sales funnel where every step is paid, why confidence is often the missing link in pricing, and how to reframe your first offer as a preview of your brillianc...
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3 months ago
31 minutes

Sales as Service
Your List Is Your Leverage: Simple, Organic Ways to Grow Your Email List with Tracy Beavers
If you've been telling yourself you'll "get serious about email marketing" someday—this is the episode to make that day today. In this conversation, I’m joined by Tracy Beavers, Visibility & List Growth Strategist and host of the Create Online Business Success podcast. Tracy helps business owners build simple, organic systems that grow their email list and generate leads every day—without relying on paid ads or complicated funnels. We dig into the why behind list building, what’s actually...
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3 months ago
33 minutes

Sales as Service
Sales vs Marketing: Why You Need Both for Growth with Shannon Kinney
Most small business owners wrestle with the same question: is it a sales problem or a marketing problem? I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital, joined me to dig into exactly that. Shannon brings more than 30 years of leadership experience building scalable digital strategies for brands like LinkedIn, Google, eBay, and Microsoft. Since founding Dream Local Digital in 2009, she’s helped thousands of s...
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4 months ago
34 minutes

Sales as Service
Stop Selling to Everyone: Build a Brand that Filters for Fit with Jamie Cox
You don’t need more leads - you need the right ones. In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal clear on who they serve - and just as importantly, who they don’t. Jamie’s approach to brand strategy isn’t about logos or color palettes. It’s about making your brand a filter. One that calls in the work you actually want to do and creates enough of a point o...
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4 months ago
40 minutes

Sales as Service
Turning One Conversation Into a Content Engine with Jess Milanes
When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint. Blogging felt like a slog. Video was a hard no. But talking? That I could do. In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full content ecosystem. She’s also our podcast producer - and the person who helped me shift my mindset fro...
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5 months ago
37 minutes

Sales as Service
Gratitude Is a Growth Strategy: Building Stronger Customer Journeys with Sloane Scott
When we talk about scaling a service business, we often focus on tactics, funnels, and conversion rates. But what if the real lever for growth was… gratitude? In this episode of Sales as Service, I’m joined by Sloane Scott—Chaos Pilot and strategic advisor to 80+ founder-led businesses, including more than 30 that scaled to exit. We talk about what it actually looks like to weave gratitude into your customer journey from first touch to long-term retention. This is more than saying “thank you....
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5 months ago
31 minutes

Sales as Service
Networking With Intention in the Age of Automation with Andrew Brummer
In this week's episode of Sales as Service, I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide. Andrew brings a refreshing perspective to networking and relationship-building, emphasizing authenticity, intentionality, and genuine human connection—particularly on LinkedIn. Andrew shares his personal journey, from navigating career uncertainties to discovering his true strengths in relationship-building and mentorship. He reveals how embracing...
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6 months ago
26 minutes

Sales as Service
We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on. For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about sales and business development?” Their answers were surprisingly aligned—six themes came up again...