Marketing doesn’t need to feel pushy, trendy, or overwhelming to work.

In this episode of Sales Strategies for Christian Coaches, Justin Janowski sits down with returning guest Jennifer Elia to talk about how coaches and entrepreneurs can elevate their marketing in the new year without hype, manipulation, or burnout.

Jennifer shares why many popular marketing trends fail small businesses, how sales psychology really works, and why trust, relationships, and intentional conversations matter more than ever. Together, they unpack what’s changing in marketing, what’s staying the same, and how Christian coaches can grow their income and impact with integrity.

If you’re tired of chasing algorithms, copying influencers, or spending hours on marketing that doesn’t convert, this conversation will help you simplify, refocus, and build a marketing plan that actually leads to revenue.

What You’ll Learn in This Episode

• Why marketing hasn’t changed as much as we think, only the platforms have

• The biggest mistake coaches make when trying to grow their business online

• How sales psychology helps prospects move from feeling stuck to taking action

• Why trust and real conversations outperform funnels and flashy tactics

• How to reframe social media as a conversation starter, not a sales machine

• Why networking (online and local) is becoming more important in 2026

• How to market intentionally without burning out or wasting time

• What “trendy” strategies often get wrong for new and growing coaches

Resources Mentioned

• Jennifer Elia’s 5-Day Revenue Blueprint Challenge

  👉 https://www.leadfunnelscale.com/marketing

• Faith to Influence & Sales Training for Christian Coaches👉 https://www.f2itribe.com/cca

Final Takeaway

Marketing that works in today’s environment 

It isn’t louder, it's clearer.

It isn’t trendier, it's more relational.

And it isn’t about doing more, it’s about doing the right things with intention.

If this episode helped you, please follow the show on Spotify and leave a review. It helps more Christian coaches and entrepreneurs find conversations like this.

In this episode of the Sales Strategies for Christian Coaches podcast, host Justin Janowski shares the importance of overcoming fear, drawing parallels with his daughter Grace's experience in a spelling bee. Justin emphasizes the role of preparation in building confidence and encourages listeners to embrace challenges and pursue opportunities in business and in life, despite fear. 

Join us in the Land More Coaching Clients Free Masterclass to tackle the three biggest mental blocks that Christian coaches face. Visit www.landcoachingclients.com to sign up and start overcoming your fears today!

Takeaways

• Preparation is key to overcoming fear.

• Confidence grows with practice and preparation.

• Embrace challenges to achieve success.

• Fear can lead to self-sabotage if not addressed.

• Building a system around sales and marketing is crucial.

• Mentorship can accelerate learning and success.

• Entrepreneurs often face fear at the starting line.

• Success requires stepping out of comfort zones.

• Sales skills are essential for coaching success.

• Join the masterclass to overcome sales fears.

Keywords

Sales strategies, Christian coaches, Overcoming fear, Preparation, Confidence building, Entrepreneurship, Coaching success, Masterclass, Sales skills, Personal growth

In this heartfelt Christmas episode, Justin Janowski shares his journey of building a successful coaching business and emphasizes the importance of pausing, being intentional, and planning during the holiday season. He encourages listeners to reflect on their intentions, spend quality time with loved ones, and plan for the upcoming year.

Don't miss out on future episodes! Subscribe now to stay updated and join us in crafting a meaningful and intentional life. Share this episode with friends and family to spread the holiday spirit!

Takeaways

• Pause completely and let go of business.

• Spend quality time with family and God.

• Reflect on your intentions for the holiday.

• Be intentional about your emotional presence.

• Plan for the upcoming year during the break.

• Let go of emails and social media temporarily.

• Consider your emotional and mental state.

• Craft a meaningful holiday experience.

• Engage God in your holiday plans.

• Celebrate the birth of Jesus with gratitude.

Keywords

Christmas, coaching, sales strategies, intentional living, holiday planning

In this episode, Justin Janowski hosts Bethany Boring, a remarkable individual who has overcome significant adversity. They discuss Bethany's journey with charge syndrome, her experiences as a single mom, and her success in building a coaching business. Bethany shares insights on resilience, finding community, and the importance of authenticity in personal and professional life.

Join us in this inspiring journey and discover how you can overcome your own challenges. Visit BethanyBJoy.com to learn more about Bethany's work and connect with her for speaking engagements or coaching opportunities.

Takeaways

• Bethany Boring's journey is a testament to resilience and overcoming adversity.

• Charge syndrome presents unique challenges, but Bethany has thrived despite them.

• Finding a supportive community is crucial for personal and professional growth.

• Authenticity is key in building meaningful connections and a successful business.

• Bethany emphasizes the importance of focusing on strengths and passions.

• Her story inspires others to pursue their dreams despite obstacles.

• Bethany's coaching approach is rooted in empathy and understanding.

• She highlights the value of faith and spirituality in navigating life's challenges.

• Bethany's success is a result of perseverance and a positive mindset.

• Her message encourages listeners to embrace their unique paths and identities.

• Title Options

Keywords

Bethany Boring, overcoming adversity, charge syndrome, resilience, coaching, community, authenticity, single mom, personal growth, success

In this episode, Justin Janowski hosts John Bentley to discuss the transformative power of relationship selling. They explore how genuine connections and integrity in sales can lead to significant business success. John shares his journey from failed attempts to thriving in the coaching industry, emphasizing the importance of trust and relational equity.

Don’t miss out on the insights shared in this episode!

Subscribe now to the podcast and start transforming your sales approach today.

And if you want to go even deeper into self-leadership and business success, Grab your copy of John Bentley’s book " I Lead Me" on Amazon: https://a.co/d/5tDN2av

Takeaways

• Surrendering your business to a higher purpose can lead to success.

• Building a system around sales and marketing is crucial.

• Relationship selling focuses on genuine connections.

• Trust and integrity are key in sales.

• Relational equity opens doors in business.

• Discovery, dialogue, and decision making are essential steps.

• Fear in reaching out can be overcome with faith.

• Adding value without expecting returns builds trust.

• Leadership starts with self-awareness and personal growth.

• John Bentley's book 'I Lead Me' offers practical leadership insights.

Keywords

relationship selling, sales strategies, Christian coaches, John Bentley, integrity, relational equity, business success, coaching industry, trust, leadership

In this episode, Justin Janowski discusses the importance of setting lifestyle boundaries as an entrepreneur. He shares his journey from failed attempts at running a Christian coaching business to achieving success by aligning his business practices with his values. Justin emphasizes the need to prioritize family, faith, and personal well-being alongside business goals, and offers insights into how entrepreneurs can design a life they love while pursuing business success.

If you enjoyed this episode, please subscribe to our podcast, leave a review, and share it with your friends and colleagues who might benefit from these insights. Your support helps us reach more people and continue providing valuable content.

Takeaways

• Align business practices with personal values.

• Prioritize family and personal well-being.

• Set clear boundaries for work and personal life.

• Design a business that supports your lifestyle.

• Avoid hustle culture and overworking.

• Incorporate faith into business decisions.

• Schedule personal time as you would business meetings.

• Value rest and downtime for mental health.

• Create a business that allows for family time.

• Embrace flexibility in work schedules.

  
  

Keywords

entrepreneurship, lifestyle boundaries, business success, family, faith

In this episode, Justin Janowski shares his journey from failed coaching attempts to building a successful business by finding truth in sales calls. He emphasizes the importance of transparency, setting realistic goals, and having honest conversations with clients to build trust and achieve success.

Download Justin's free 10-step sales process guide at www.goodsalespdf.com to enhance your sales strategy and start closing more deals today!

Takeaways

• Finding truth in sales calls is crucial for success.
• Transparency builds trust with clients.
• Setting realistic goals is essential for growth.
• Honest conversations can transform client relationships.
• Understanding the client's starting point is key.
• Big goals require realistic timelines.
• Truthful feedback helps set achievable expectations.
• Curiosity and bold questions uncover deeper insights.
• Coaching is about seeking truth, not just making sales.
• Truth in sales calls can initiate transformation.

Keywords

sales calls, coaching success, transparency, goal setting, trust building

In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski discusses the best venues for hosting events as a coach or entrepreneur. He shares insights on cost-effective options like Zoom, Airbnbs, and coworking spaces, emphasizing the importance of budget management and creating memorable experiences for clients.

Join us for more insightful episodes by subscribing to the Sales Strategies for Christian Coaches podcast. Don't miss out on our upcoming events and tips to elevate your coaching business! Plus, check out our next live event, CCA Live 2026, in Milwaukee, Wisconsin. Find more details at www.f2itribe.com/ccalive2026.

By the way, if you’d like to join us for one of our upcoming events, our next Christian Coaches Academy Live (CCA Live 2026) will be held July 2026 in Milwaukee, Wisconsin.

It will be a powerful, in-person experience designed to equip and develop Christian coaches.

You can learn more and reserve your spot at: www.f2itribe.com/ccalive2026

Takeaways

• Consider Zoom for cost-effective event hosting.
• Airbnbs offer a homely feel for retreats.
• Free local venues can minimize costs.
• Coworking spaces are ideal for small groups.
• Hotels suit larger conferences with AV needs.
• Budget management is crucial for event success.
• Create memorable experiences for attendees.
• Plan for potential low ticket sales.
• Break even on the front end of events.
• Phased approach to event planning is beneficial.

Keywords: event hosting, coaching business, Zoom events, Airbnb retreats, budget management

In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski discusses the final part of a three-part series on leadership. He shares insights on how true leaders are honest with themselves, have empowering stories about sales and money, are authentic and transparent, gain the slight edge, and remember that done is better than perfect. Justin emphasizes the importance of integrating faith and values into sales and marketing systems to achieve success.

Join the free 90-minute "Land More Coaching Clients Master Class" to empower and elevate your approach to sales and money. Visit www.landcoachingclients.com to register.

Takeaways

• True leaders are honest with themselves.

• Empowering stories about sales and money are crucial.

• Authenticity and transparency build trust.

• Gaining the slight edge leads to success.

• Done is better than perfect.

• Integrating faith into business is powerful.

• Honesty with oneself reflects in relationships.

• Empowering stories can change business outcomes.

• Transparency in sales creates anticipation.

• Small consistent actions lead to big results.

Keywords

leadership, Christian coaching, sales strategies, authenticity, empowerment

In this episode of the Sales Strategies for Christian Coaches podcast, host Justin Janowski delves into leadership for Christian coaches.

He emphasizes the importance of balancing work and leisure, love and challenge, and short-term and long-term goals. Justin also highlights the need for regular pauses to reflect and plan, and the significance of being aware of one's emotional impact on others. He underscores the value of relying on great people and systems to achieve success.

Takeaways:

True leaders strike the important balances. Balance between work and leisure is crucial. Leaders should balance love and challenge in coaching. Regular pauses are essential for reflection and planning. Awareness of emotional impact is vital for leaders. Play both the short game and the long game in business. Rely on great people and systems for success. Embrace vulnerability and transparency in leadership. Intentional emotional preparation enhances leadership effectiveness. Community and relationships are key to entrepreneurial success.

Join Us:

Would you like the support of a great community of Christian Coaches? Visit https://www.f2itribe.com/cca and learn more about the Christian Coaches Academy

#Christian coaching, #Leadership, #Sales strategies, #Business development, #Personal growth, #Masterclass, #Mental blocks, #Client acquisition, #work-lifebalance, #emotionalawareness, #businessgrowth

In this episode of the "Sales Strategies for Christian Coaches" podcast, host Justin Janowski shares insights on leadership for Christian coaches. He emphasizes the importance of leading with love, receiving leadership, asking courageous questions, helping people remember their true selves, and focusing on patterns. Justin also invites listeners to join a free masterclass, "Land More Coaching Clients," to enhance their sales and business development skills.

Key Take-Aways

1. True leaders lead with love, making it the foundation of their leadership approach.
2. Receiving leadership is crucial for coaches and leaders to grow and provide authentic guidance.
3. Asking courageous questions can lead to deeper understanding and action in sales and coaching.
4. Helping people remember their true selves can inspire them to reach their full potential.
5. Focusing on patterns rather than isolated incidents can lead to more effective problem-solving.
6. Leadership involves seeing beyond surface behaviors to identify underlying emotional or mental blocks.
7. Encouraging clients to reconnect with their best selves can lead to transformative results.
8. Bold questions in sales calls can help clarify client needs and drive commitment.
9. Recognizing and addressing patterns in behavior can improve coaching and sales outcomes.
10. Participating in continuous learning, such as masterclasses, can enhance leadership and business skills.

Join our free masterclass at www.LandCoachingClients.com to learn how to overcome mental blocks and grow your coaching business. Don't miss this opportunity to enhance your skills and lead with confidence!

Keywords:

#Christian coaching, #Leadership, #Sales strategies, #Business development, #Personal growth, #Masterclass, #Mental blocks, #Client acquisition

In this episode, Justin Janowski shares his journey of starting a Christian coaching business, highlighting the importance of high-integrity sales and marketing strategies.

Guest Jason Heinritz discusses his early entrepreneurial experiences, emphasizing perseverance and the value of following successful models. The conversation delves into the significance of leading oneself first through daily disciplines and routines, balancing personal and professional commitments, and the role of faith and discipline in achieving success.

Please visit wakeupjesuspeople.com to explore resources like Jason's book, journal, and the 40-day challenge.

If you enjoy the podcast, please like, subscribe, follow the podcast, and leave a positive five-star review to help others discover our content. Thank you!

Key Takeaways:

1. Success in entrepreneurship often requires following proven models and not giving up.
2. It's crucial to focus on facts rather than feelings in sales and entrepreneurship.
3. Having a clear vision and purpose can empower present actions.
4. Daily disciplines, such as a "sacred start" in the morning, are vital for personal and professional success.
5. The evening routine is as important as the morning routine for setting up a successful day.
6. Leading oneself effectively involves making intentional choices and maintaining discipline.
7. The importance of filling oneself up first to give the best to others.
8. Consistency in effort and maintaining a positive mindset are key to overcoming challenges.
9. Faith and spirituality can play a significant role in personal development and leadership.
10. Embracing challenges and pushing oneself can lead to personal growth and transformation.

Keywords:

#Entrepreneurship, #Sales Strategies, Christian Coaching, #Personal Development, #Leadership, #Faith, #Discipline, #Morning Routine, #Vision, #Success Models

In this episode of the Sales Strategies for Christian Coaches podcast, host Justin Janowski emphasizes the importance of self-care for coaches and entrepreneurs.

He shares personal experiences and practical tips on maintaining energy and balance to achieve success in business and life. Justin also emphasizes the importance of self-care and suggests practical actions like going for a walk, stretching, praying, or booking a date with a spouse to ensure they can continue taking care of others effectively.

Takeaways:

• Prioritize self-care to enhance performance.
• Balance work and personal life for success.
• Daily routines and boundaries are essential.
• Incorporate time for God and family.
• Plan quarterly and annually for self-care.
• Pre-event rituals boost readiness.
• Self-care impacts business success.
• Intentional self-care supports others.
• Review and adjust self-care strategies.
• Self-care is a continuous commitment.

Sign up for Justin's free Masterclass by visiting: www.landingcoachingclients.com

Keywords:

#self-care, #Christian coaches, #entrepreneurship, #sales strategies, #business success

In this episode, Justin Janowski and Johnny Juan Ortiz discuss the importance of authenticity, networking, and faith in business. They explore how embracing one's true self and stepping out in faith can lead to success and meaningful connections.

Takeaways

• Embrace authenticity to build genuine connections.
• Networking is about finding people with shared values.
• Step out in faith to seize opportunities.
• Investing in yourself is the greatest investment.
• Life is a game; learn to play it with joy.

#authenticity, #networking, #faith, #business success, #personal growth

In this episode of the Sales Strategies for Christian Coaches podcast, host Justin Janowski and guest Myrna Miott discuss her journey of developing high-ticket sales skills, the importance of networking, and the challenges she faced in the sales process.

Myrna shares her personal experiences, emphasizing the significance of discipline, practice, and reframing sales as "service to others." This engaging conversation highlights how sales can lead to personal growth and fulfillment in one's calling as a coach or entrepreneur.

Call to Action:

Join our Christian Coaches Academy at www.f2itribe.com/cca

Takeaways:

• Justin Janowski shares his journey of starting a Christian coaching business.
• Myrna Miott discusses her unexpected journey into high-ticket sales.
• Networking is crucial for building relationships and opportunities.
• Discipline in reaching out to potential clients is essential for success.
• Repetition and practice are key to mastering sales skills.
• Sales should be viewed as an opportunity to serve others.
• The importance of having conversations to create opportunities.
• Sales equals growth in fulfilling one's calling as a coach.
• The Lord provides the vision and provision through sales.
• Building genuine connections is a rewarding aspect of sales.

Keywords

#ChristianCoaching,  #HighTicketSales, #Networking, #EntrepreneurialGrowth, #Faith2Influence, #SalesStrategies, #BusinessDevelopment, #IntegrityinSales #CoachingSuccess, #PersonalGrowth, #reframingsales, #calling, #fulfillment

In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski discusses the importance of pre-framing networking calls to create productive conversations and explores how to structure these calls for potential collaborations, client acquisition, and referrals.

Justin also emphasizes the value of leading conversations with a simple structure and shares personal experiences, including a memorable interaction with Tom Ziegler.

Takeaways

• Pre-framing calls leads to productive conversations.
• Structure calls to discover collaboration opportunities.
• Lead conversations with a simple, structured approach.
• Build rapport quickly to set a positive tone.
• Ask curious questions to explore opportunities.
• Share personal experiences to build connections.
• Be open to referrals and collaborations.
• Use professional openings to establish leadership.
• Add value by asking how you can help others.
• Join free training at LandCoachingClients.com.

Call to Action:

Visit http://landcoachingclients.com for a free teaching about landing more coaching clients.

Keywords:

#Christian coaching, #networking calls, #pre-framing, #business success, #collaboration

In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski discusses the importance of income producing activities (IPAs) for coaches. He emphasizes the need to balance short-term sales strategies with long-term brand building efforts. Justin categorizes various activities that can lead to immediate sales and encourages coaches to engage with known audiences rather than anonymous ones. He also highlights the significance of creating a consistent system for growth in business.

Takeaways

• Justin Janowski started his coaching business with self-doubt but achieved significant success.
• Income producing activities (IPAs) are essential for generating revenue.
• Coaches often focus too much on long-term strategies at the expense of immediate sales.
• Many coaches avoid sales due to fear of rejection or judgment.
• Engaging with a known audience is crucial for effective sales.
• Activities like direct messaging and hosting webinars are considered IPAs.
• Success in coaching is directly related to the number of IPAs performed.
• Coaches should maintain a balance between serving clients and pursuing new sales.
• Creating a system for IPAs can lead to consistent business growth.

Great training and support are available for coaches to improve their sales strategies: Visit: www.goodsalespdf.com

Keywords:

Christian coaching, income producing activities, sales strategies, business growth, marketing, coaching clients, mindset, short game, long game, engagement

In this episode of the Sales Strategies for Christian Coaches podcast, host Justin Janowski shares his journey as a Christian coach and offers valuable insights on how to handle rejection in sales. He emphasizes the importance of reframing the fear of hearing 'no' and presents a unique strategy for setting goals in response to 'no' responses.

Additionally, he discusses how to respond to clients with love and respect, ensuring that even a 'no' can end on a positive note. The episode concludes with encouragement for listeners to embrace the sales process and seek feedback on the podcast.

To learn more about how Justin inspires coaches, visit: www.landcoachingclients.com

Takeaways:

• Justin Janowski started his coaching business in 2018 and achieved over $250,000 in revenue in his first year.
• The podcast aims to help Christian coaches design their offers and market themselves with integrity.
• Hearing 'no' is often perceived as rejection, but it can be reframed as a normal part of the sales process.
• Setting goals around hearing 'no' can help reduce anxiety and improve sales performance.
• Celebrating 'no' responses can make the sales process more enjoyable and less daunting.
• Responding to 'no' with love and respect can maintain positive relationships with potential clients.
• Closing a call with a prayer can leave a positive impression, even if the answer is 'no'.
• Offering free resources or asking for referrals can be effective ways to end a conversation on a high note.
• Understanding that 'no' is rarely personal can help coaches not take rejection to heart.
• Encouraging listeners to leave reviews can help the podcast reach more Christian coaches.

Join host Justin Janowski as he shares his journey from self-doubt to success in the world of sales. Discover how a high-integrity, loving sales process can transform your business and align with your values. Learn why you're not "bad at sales"—you just need the right process.

Key Points:

Justin's personal story of overcoming sales challenges. The importance of a system that aligns with your values. Reframing sales as a service-based, coaching process. Invitation to a free training: "Land More Coaching Clients."

Call to Action: Visit www.LandCoachingClients.com for more information on the free training.

Hashtags: #SalesSuccess #ChristianCoaching #HighIntegritySales

In this episode, Justin Janowski delves into the pivotal concept of the "moment of decision" in the life of entrepreneurs, salespeople, and coaches. He shares personal insights and experiences on how these moments shape business success and personal growth.

Justin emphasizes the importance of making decisive choices and encourages listeners to embrace their own moments of decision to propel their businessesforward.

Key Takeaways:

Decision-making is a critical skill for coaches andsalespeople. Success often hinges on the ability to make timely and confident decisions. Justin shares his journey of overcoming self-doubt and achieving significant business milestones. The episode includes practical advice ondesigning business strategies and offers.

Join Justin's weekly webinar, "Land More CoachingClients," for further training and insights. Sign up atLandCoachingClients.com.

#Coaching#Entrepreneurship #DecisionMaking #SalesStrategies