In this episode of Savvy Marketing for Small Business, Samantha breaks down the biggest marketing shifts coming in 2026—and what small business owners actually need to focus on to grow without burning out. From why simplicity will outperform complexity, to how small, loyal audiences will matter more than big numbers, to the real role AI will play (hint: it won’t fix bad strategy), this episode is all about building calm, clear, sustainable marketing. If you’re done chasing trends,...
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In this episode of Savvy Marketing for Small Business, Samantha breaks down the biggest marketing shifts coming in 2026—and what small business owners actually need to focus on to grow without burning out. From why simplicity will outperform complexity, to how small, loyal audiences will matter more than big numbers, to the real role AI will play (hint: it won’t fix bad strategy), this episode is all about building calm, clear, sustainable marketing. If you’re done chasing trends,...
Stop the Scroll: 4 Types of Content That Actually Convert (56)
Savvy Marketing for Small Business
15 minutes
4 months ago
Stop the Scroll: 4 Types of Content That Actually Convert (56)
In this episode, Stop the Scroll: 4 Types of Content That Actually Convert, I share how to cut through the noise of social media without relying on trends or choreography. You’ll learn the 4 E’s of content—Emotion, Entertainment, Education, and Enemy—and how to use each one to connect with your audience, showcase your expertise, and drive sales. From storytelling that tugs at the heart, to relatable behind-the-scenes moments, to bite-sized tips, to calling out the real problems yo...
Savvy Marketing for Small Business
In this episode of Savvy Marketing for Small Business, Samantha breaks down the biggest marketing shifts coming in 2026—and what small business owners actually need to focus on to grow without burning out. From why simplicity will outperform complexity, to how small, loyal audiences will matter more than big numbers, to the real role AI will play (hint: it won’t fix bad strategy), this episode is all about building calm, clear, sustainable marketing. If you’re done chasing trends,...
