In this episode of Savvy Marketing for Small Business, Samantha breaks down the biggest marketing shifts coming in 2026—and what small business owners actually need to focus on to grow without burning out. From why simplicity will outperform complexity, to how small, loyal audiences will matter more than big numbers, to the real role AI will play (hint: it won’t fix bad strategy), this episode is all about building calm, clear, sustainable marketing. If you’re done chasing trends,...

In this episode. Samantha and money mindset and manifestation expert Lena Khais break down how to intentionally shift into your most profitable year yet - 2026. They explore how to create space for growth, release what no longer fits, and align your mindset and energy so the “new you” can emerge with ease. You’ll also hear the key patterns that keep business owners stuck — and what happens when you don’t make the shift. If you are looking for a quick, powerful guide to stepp...

Life gets messy — and waiting for perfect is one of the fastest ways to lose momentum. In this episode, we talk about why consistency matters more than perfection, how to stay visible when motivation is low, and practical strategies to keep showing up even during chaotic seasons. You’ll learn how to lower the bar, create a “messy week” plan, separate your worth from your output, and build confidence through small, repeatable actions. If you’ve ever felt stuck because you couldn’t do thi...

In this episode of Savvy Marketing for Small Business, Samantha breaks down what goal setting really looks like for the modern CEO — beyond pretty vision boards and Pinterest-perfect intentions. You’ll learn how to turn dreams into data, simplify your revenue plan, choose the two offers that will actually move the needle, and set goals that align with your lifestyle instead of overwhelming it. With a mix of clarity, strategy, and Samantha’s signature wit, this episode will help yo...

In this festive episode of Savvy Marketing for Small Business, Samantha shares The 12 Days of Marketing Magic—a series of quick, doable visibility-boosting strategies you can implement before year-end to attract more eyes, engagement, and potential clients. From refreshing your bio and repurposing content, to asking conversation-starting questions and sharing client wins, each tip is designed to create real momentum without burnout. These simple daily actions compound into growth,...

In this episode of Savvy Marketing for Small Business, Samantha breaks down how to create a marketing plan that actually honors your REAL life—not the imaginary, perfectly organized, color-coded version of it. You’ll learn why hustle culture is outdated, how to define the season you’re truly in, and how to build weekly rhythms and sustainable strategies that support your goals without burning you out. From CAKE Goals that feel kind and energizing to simple routines that bring cons...

In this episode of Savvy Marketing for Small Business, Samantha breaks down how to stay visible on social media without burning out—especially during the busy seasons of life and business. She shares why constant posting isn’t required for growth, what actually moves the needle, and her simple 3-part framework for showing up with clarity, ease, and consistency. You’ll learn how to use core content staples, batch the bare minimum, and lean on smart tools to simplify your marketing....

In this episode of Savvy Marketing for Small Business, Samantha Sheppard breaks down her top 5 tips to help you maximize your presence and engagement on Instagram Stories. These 5 powerful tips will help you simplify your visuals, show up with intention, create two-way conversations, stay consistent, and tell stories that flow naturally. You’ll learn why Stories are one of the most effective ways to build trust, humanize your brand, and spark genuine connections that turn follower...

In this episode of Savvy Marketing for Small Business, Samantha breaks down how to create holiday marketing that converts—without feeling pushy or salesy. She shares practical, heart-centered strategies like building themed gift guides, running gratitude campaigns, and offering VIP perks that make customers feel appreciated instead of pressured. You’ll learn how to shift from “selling” to “serving,” stay authentic to your brand, and build genuine connections that lead to loyal cus...

In this episode of Savvy Marketing for Small Business, Samantha breaks down the psychology behind why people buy — and how understanding these behaviors can completely transform your marketing results. From emotional connection and social proof to authority, reciprocity, and FOMO, she uncovers the five biggest buying triggers that influence your audience’s decisions. You’ll walk away with simple, actionable strategies to weave these triggers into your posts, emails, and offers to ...

In this episode of Savvy Marketing for Small Business, Samantha breaks down how to craft a clear, confident, and captivating elevator pitch that instantly communicates what you do — without the rambling. You’ll learn her simple 3-part formula to define who you help, what transformation you create, and how you do it, plus tips for adding personality that makes your pitch unforgettable. Whether you’re introducing yourself at a networking event or updating your Instagram bio, this ep...

In this episode of Savvy Marketing for Small Business, we're talking about how to Network with Purpose (and Actually See Results). Networking isn’t about collecting business cards or spamming DMs — it’s about building real relationships that lead to referrals, trust, and long-term growth. Whether you’re chatting over coffee or connecting in a Facebook group, your goal is to serve, connect, and stay consistent. In this episode, we break down the power of networking — from how to show up ...

In this episode, AI Made Simple: How Women in Business Can Save Time & Scale Smarter, I interview AI expert Nicole Yue so listen in as we bust the myths that AI is “too complicated,” “only for big companies,” or that it replaces people. Instead, you’ll learn how AI can act like a fast, reliable intern that helps you cut busywork and focus on what matters most—your clients, creativity, and freedom. We dive into practical ways busy entrepreneurs can use AI right now, from drafting ema...

In this episode, I sat down with brand promotion expert Mary Zeigler to unpack the real power of swag in marketing—and why it’s so much more than “free stuff with a logo.” Mary shared the Top 5 Benefits of Swag for Brand Promotion, from boosting visibility and creating long-lasting impressions to building loyalty, sparking conversations, and offering a cost-effective way to market. We also dove into practical strategies, including how small businesses with limited budgets can make swag ...

In this episode, Stop the Scroll: 4 Types of Content That Actually Convert, I share how to cut through the noise of social media without relying on trends or choreography. You’ll learn the 4 E’s of content—Emotion, Entertainment, Education, and Enemy—and how to use each one to connect with your audience, showcase your expertise, and drive sales. From storytelling that tugs at the heart, to relatable behind-the-scenes moments, to bite-sized tips, to calling out the real problems yo...

If you’ve been winging it with your marketing and feel like summer survival mode never ended, this episode is your reset button. I’m breaking down the 3 R’s to End 2025 Strong—Review, Repurpose, and Recommit. You’ll learn how to spot what’s already working, stretch your best content into multiple pieces, and stick to a visibility rhythm that’s doable (not draining). Forget chasing balance or burning out—this is about working smarter, staying consistent, and building real momentum ...

In this episode, The Myth of Balance: How I Built a Marketing System That Works While I’m Living My Life, I break down why chasing “balance” in business and life is a losing game—and what to do instead. Instead of trying to give equal attention to everything all at once, I share the 3-part system that keeps my marketing consistent without the stress: batching content in focused sprints, using automation to keep promises even when I’m offline, and strategically planning so every post tie...

In Back-to-Business Mode: The Simplified Marketing Calendar to End 2025 Strong, Samantha helps business owners shift out of summer “survival mode” and back into a focused marketing rhythm. She introduces a 3-step reset—Review, Repurpose, Recommit—that simplifies marketing while driving results. Listeners are guided to review what’s actually working (and let go of what’s not), repurpose content strategically to save time and boost visibility, and recommit to consistent—not perfect—postin...

In this episode of Savvy Marketing for Small Business, Samantha Sheppard challenges the myth that going viral is the ultimate goal for entrepreneurs. Instead, she emphasizes the power of consistent, strategic visibility—the kind that attracts the right audience and builds long-term trust. Samantha breaks down the downsides of going viral, from overwhelming unqualified leads to short-lived attention, and explains why intentional visibility leads to sustainable growth. She shares si...

In this episode, Samantha dives into the final step of the Profit Marketing Method: confidently turning warm leads into paying clients. She explains why so many women in business miss out on sales by hesitating to make clear offers, and shares how using simple bridge questions can guide your audience from interest to action without feeling pushy. With practical tips on crafting clear, value-driven offers and sharing social proof, this episode gives you the tools to sell with confi...