In this episode of Savvy Marketing for Small Business, Samantha breaks down how to stay visible on social media without burning out—especially during the busy seasons of life and business. She shares why constant posting isn’t required for growth, what actually moves the needle, and her simple 3-part framework for showing up with clarity, ease, and consistency. You’ll learn how to use core content staples, batch the bare minimum, and lean on smart tools to simplify your marketing....
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In this episode of Savvy Marketing for Small Business, Samantha breaks down how to stay visible on social media without burning out—especially during the busy seasons of life and business. She shares why constant posting isn’t required for growth, what actually moves the needle, and her simple 3-part framework for showing up with clarity, ease, and consistency. You’ll learn how to use core content staples, batch the bare minimum, and lean on smart tools to simplify your marketing....
WHY The Goal Is NOT Going Viral – It’s Gaining Visibility (52)
Savvy Marketing for Small Business
11 minutes
3 months ago
WHY The Goal Is NOT Going Viral – It’s Gaining Visibility (52)
In this episode of Savvy Marketing for Small Business, Samantha Sheppard challenges the myth that going viral is the ultimate goal for entrepreneurs. Instead, she emphasizes the power of consistent, strategic visibility—the kind that attracts the right audience and builds long-term trust. Samantha breaks down the downsides of going viral, from overwhelming unqualified leads to short-lived attention, and explains why intentional visibility leads to sustainable growth. She shares si...
Savvy Marketing for Small Business
In this episode of Savvy Marketing for Small Business, Samantha breaks down how to stay visible on social media without burning out—especially during the busy seasons of life and business. She shares why constant posting isn’t required for growth, what actually moves the needle, and her simple 3-part framework for showing up with clarity, ease, and consistency. You’ll learn how to use core content staples, batch the bare minimum, and lean on smart tools to simplify your marketing....
