This podcast episode of Say It With Your Chest with Tamara Meyer is a must-listen for every coach, content creator, and entrepreneur who’s tired of chasing vanity metrics and ready to build true authority online. After a brief break, Tamara is back with a powerful solo episode that digs into the viral vs visibility debate and the visibility ladder that actually drives conversions, connection and cash.
Tamara shares her own story of chasing virality, including the early mistake of buying followers, and how that choice nearly sabotaged her entire business. More importantly, she gives you a new framework to work from — one that focuses on being chosen, not just seen.
Whether you're a business coach for women, a personal trainer building an online brand, or a service-based entrepreneur craving more aligned clients, this episode offers clarity, honesty and practical strategy you can start applying today.
🎯 What You'll Learn:
Why going viral isn’t the goal — and how it can actually hurt your business
How to build visibility that leads to real engagement and conversions
The four stages of Tamara’s Visibility Ladder: Strangers, Lurkers, Participants, Buyers
The difference between being followed and being chosen
How to turn consistent visibility into lasting impact and income
00:00 – Welcome Back! Where Tamara’s Been
03:10 – Why Chasing Viral Can Destroy Your Business
07:55 – The Hard Lesson: Buying Followers and Its Impact
11:45 – Visibility vs Virality: Which One Are You Choosing?
14:30 – Foundations First: Messaging, Voice and Alignment
17:50 – Introducing The Visibility Ladder
19:05 – Stage 1: Strangers – How to Capture New Attention
22:20 – Stage 2: Lurkers – Building Connection Through Authenticity
26:40 – Stage 3: Participants – Creating Trust and Engagement
29:15 – Stage 4: Buyers – Converting Visibility into Revenue
33:10 – Why Virality Alone Will Burn You Out
36:30 – How to Build Presence AND Fill Your Bank Account
39:05 – Final Thoughts: Be Visible, Be Chosen, Build Legacy