Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. Deal puts pressure on YouTube, MrBeast in the hot seat at DealBook and Golden Globes’ podcast nominees. They are joined by YouTuber Jon Youshaei to talk about his new creator finance company “Boring Stuff” and an upcoming docuseries with MrBeast.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday and Cyber Monday sales haul, MrBeast’s business ambitions, our first Spotify Wrapped, the ongoing Olivia Nuzzi scandal and more.
Kaya Yurieff and Jasmine Enberg break down what to expect from Black Friday and the holiday shopping season. Plus, they give their take on a new era of slow social media.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Meta’s big win against the FTC, the ripple effect of Australia’s social media ban and how influencer marketing budgets are changing. Plus, a big shakeup in the podcasting charts.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok's new podcast partnership with iHeartRadio, an uptick in creator economy M&A deals, MrBeast's new theme park and Meta's scam ad problem.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Q3 results from Meta and YouTube, Netflix’s push for video podcasters, YouTube TV's dispute with Disney and podcaster Steven Bartlett’s $425 million valuation.
Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy themselves.
Scalable is designed to help marketers, founders, investors, creators and other professionals make sense of the creator economy by breaking down the biggest news stories with sharp, digestible insights and analysis.
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Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience.Kaya has spent a decade as a journalist at CNN and The Information, and was one of the first reporters to cover the creator economy as a full-time beat.Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising, and the creator economy. At EMARKETER, she built and led the creator economy research desk.We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.