In this follow-up to Part 1, we continue our conversation with Ryosuke (Ryo) Murai, CEO and co-founder of AI Market and former CSO of Connected Robotics, where he led a ¥1.7B Series B raise.
This episode is all about how to stand out as a potential co-founder, what really matters during the decision-making process, and how to build a founding team that can last, especially in the Japan startup ecosystem.
Ryo shares his perspective on the co-founder "dating process," how to assess fit beyond just skills, and why 3 co-founders ended up being the right structure for their team.
If you're thinking about starting a company in Japan, or advising someone who is, this is an honest and practical look at how co-founder partnerships are actually formed.
What you’ll learn in this episode:
What founders look for when choosing a co-founder
How to communicate your vision without overhyping
Why startup experience isn’t everything (and what matters more)
The emotional and mindset fit behind great co-founder teams
Why AI Market chose to bring on a third co-founder
Show Notes:
00:00 – Introduction and recap from Part 1
01:34 – What makes someone stand out as a co-founder
04:50 – Selling your vision and framing your skills
09:00 – Is track record necessary? What else matters?
14:05 – Dating analogy continued: chemistry and red flags
19:50 – Co-founder role clarity and team structure
23:40 – Why 3 co-founders worked better than 2
28:12 – Final thoughts for founders entering the co-founder search
Guest:
Ryosuke (Ryo) Murai – CEO & Co-founder, AI Market
LinkedIn: https://www.linkedin.com/in/ryosukemurai/
In this episode of the Scaling Japan Podcast, we’re joined by Ryosuke (Ryo) Murai, CEO and co-founder of AI Market and former CSO of Connected Robotics, where he led a ¥1.7B Series B raise. Ryo shares what it actually takes to find a strong co-founder in Japan and opens up about how he and Tyson teamed up to start AI Market.
This is Part 1 of a two-part conversation where we dive deep into co-founder decision-making, mindset alignment, storytelling, and early fundraising strategy in Japan.
If you're planning to launch a startup in Japan or are in the early stages of finding a co-founder, this episode is packed with practical insights from two operators who have done it.
What you’ll learn in this episode:
Why Ryo decided not to launch solo
What makes someone an attractive co-founder
How to sell your startup vision to a potential co-founder
Where to actually meet co-founders in Japan
The importance of founder-market fit and track record
Why AI Market chose to bootstrap with angels instead of raising VC
Show Notes00:00 – Introduction
02:27 – Why Ryo decided to look for a co-founder
04:08 – How Ryo and Tyson met and decided to team up
06:52 – What makes an attractive co-founder
13:58 – Selling your vision and founder-market fit
27:40 – Co-founder fit is like dating
30:03 – Where to find co-founders in Japan
35:04 – The Benefits of Having Three Co-Founders
38:00 – External Resources: Accelerators and LinkedIn
41:40 – Why AI Market didn’t raise VC and chose angel funding
45:20 – Alternative Funding Strategy with Angel Investors
Stay tuned for Part 2!
Links from Guest Appearance:
🔗 Connect with Ryosuke (Ryo) Murai on LinkedIn – https://www.linkedin.com/in/ryosukemurai/
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Ignacio Dávalos, Content Strategy Director at AIM B2B (a Custom Media company), and an experienced marketer who has led multi-channel B2B and B2C strategies for global brands like L’Oréal, Gengo, and Lionbridge.
Ignacio breaks down how LINE Ads work in Japan, why they are so effective across multiple industries, and how the platform differs from Western advertising tools like Meta. He explains the ad formats that perform best, how targeting works using Yahoo Japan’s data, and why the LINE Official Account is essential for converting and nurturing leads.
He also shares B2C and B2B case studies, full-funnel strategies, CRM integration recommendations, and the most common mistakes foreign companies make when using LINE Ads.
If you’re a marketer, founder, or advertiser looking to grow in Japan, this episode gives you a tactical, platform-specific playbook for succeeding with LINE.
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.
They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing (LINE Ads, LinkedIn Ads, GEO, SEO)
Account-based marketing (ABM) and paid media
HubSpot-certified CRM & marketing automation
Data-driven implementation with cultural expertise
🔗 Learn more about AIM B2B : https://hi.switchy.io/h7TM
01:35 – Guest Introduction
03:54 – Introduction to LINE’s role in Japan
05:08 – LINE vs Meta comparison
07:20 – Ideal industries for LINE Ads
08:24 – LINE's lead-generation features
11:42 – B2C & B2B case studies
15:32 – LINE ad formats (VOOM, Smart Channel, more)
18:06 – Best video ad length
19:01 – Targeting using Yahoo Japan data
24:48 – Full-funnel strategy with LINE
27:10 – LINE Official Account features
30:42 – CRM integration via LINE API
32:50 – Common mistakes foreign companies make
35:16 – Misconceptions about LINE
35:57 – Advanced B2B funnel (LINE → LinkedIn)
38:16 – Future of LINE (AI integration & B2B growth)
41:37 – Ignacio’s upcoming GEO seminar
Connect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos
Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/
Looking to take your business to the next level?
Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.🎤 Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L’Oréal, Gengo, and Lionbridge.
Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.
If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn’t.
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.
They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing (including LinkedIn Ads)
Account-based marketing (ABM), paid media, GEO, and SEO
HubSpot-certified CRM and marketing automation
Data-driven implementation with cultural expertise
Learn more about AIM B2B here: https://hi.switchy.io/h7TM
00:29 – Introduction
00:56 – Guest Introduction
03:03 – LinkedIn user numbers & growth
07:09 – User demographics in Japan
11:41 – Competitors to LinkedIn
14:10 – How Western companies use LinkedIn
15:50 – How Japan uses LinkedIn differently
18:34 – Japanese vs Western tool integrations
26:30 – French newspaper case study
28:50 – Strengths of LinkedIn as an ad platform
34:39 – Cybersecurity case study
37:29 – How to build a successful awareness-phase campaign
40:10 – Localization of messaging & targeting
48:23 – Japanese vs English ads
49:50 – Pitfall: MBA campaign with low results
51:16 – Common mistakes in follow-up and nurturing
Connect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos
Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/
Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Sam Bird, a marketing and communications executive with over two decades of experience in digital strategy, business development, and B2B marketing. He has served as COO of Custom Media and AIM B2B, and has trained executives and multinational teams across Japan.
Sam breaks down how AI is transforming search behavior, and why traditional SEO tactics no longer guarantee visibility in AI-generated results from tools like ChatGPT, Bing Copilot, and Perplexity.
He explains the growing importance of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), what companies are getting wrong when adapting, and how businesses in Japan can take advantage of the current AI adoption gap.
If you’re a marketer, consultant, or content strategist looking to stay ahead of the AI curve, especially in Japan, this episode is your inside guide to the future of search.
AIM B2B – Integrated Marketing & PR in Asia
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.
They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
🔗 Learn more about AIM B2B ➜ https://hi.switchy.io/h7TM
Link to GEO Strategy Guide from AIM B2B : https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy
Show Notes:
Show Notes:00:00 – Introduction
02:19 – What is GEO and How is it Different from SEO?
06:06 – Are GEO and AI Searches being done in Japan?
08:01 – Can You Rank on Google and NOT Appear in AI Searches?
14:47 – AI Adoption and Usage in Japan
18:23 – What LLMs are Popular in Japan?
21:11 – Mistakes Companies Make Switching to GEO/AEO
26:01 – How LLM and GEO/AEO Fit in Content Marketing
31:51 – Best Practices for GEO/AEO
34:00 – GEO in B2B Strategy
In this episode of the Scaling Japan Podcast, we welcome back Kenneth Jeng, Product + Operations Lead at Persona, and experienced contributor to startup ecosystems in both Japan and the U.S.
This is Part 2 of our conversation with Kenneth, recorded in November 2024, and focused on the human side of ecosystem building, community, culture, and mindset.
Kenneth shares why Japan continues to struggle with early-stage adoption and authentic community building, and how individuals (not just public programs) must take initiative. He also gives a candid take on grant structures, founder engagement, and what real progress could look like.
If you’re a founder, policymaker, or ecosystem builder working in Japan, this episode offers a unique lens on what’s still missing and what we can each do to contribute.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
00:43 – Hot Take on Challenges and Gaps
14:00 – Why People are Involved in Startup Ecosystem and Why in Japan
16:20 – Building Network
22:15 – Early Adopters or Not?
27:10 – Contributing to the Community
36:20 – Grants and Funding for Startups
42:00 – Last Messages and Hot Takes
Links from Guest Appearance: 🔗 Connect with Kenneth Jeng on LinkedIn – https://www.linkedin.com/in/kennethjeng/
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services.
📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we’re joined by Kenneth Jeng, a Japan Startup Ecosystem Veteran and a long-time ecosystem builder who has worked across the U.S. and Japan.
This is Part 1 of a two-part series recorded in November 2024 with Kenneth.
Kenneth shares hard-hitting insights on what’s really holding Japan’s startup ecosystem back — from the cultural and structural roadblocks to limited business development capabilities and lingering visa barriers for foreign entrepreneurs.
He offers a rare comparison between Japan and the U.S. startup environments, outlining why IPOs in Japan don’t function like exits, how the country’s high living standards may be dulling entrepreneurial hunger, and why so many promising startups stall before reaching scale.
If you're a founder, investor, or policymaker interested in Japan's startup space, this is a must-listen for understanding where things stand and what’s starting to change.
Stay tuned for Part 2 where we go deeper into founder mindsets, investor culture, and the future of Japan’s startup growth.
AIM B2B – Integrated Marketing & PR in Asia
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.
They can help you with:
- Localized storytelling to build trust in Asian markets
- Strategic performance marketing for measurable growth
- Account‑based marketing (ABM), paid media, GEO, and SEO
- HubSpot‑certified CRM & marketing automation
- Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
02:55 – Differences in Ecosystems
07:45– Current Narratives and Trends
12:38 – IPO in Japan
16:27 – Immigration and Visa for Startups in Japan
18:57 – Living Standard in Japan for Entrepreneurs
26:30 – Pros of Japan Startup Ecosystem
31:20 – Venturing and Scaling
41:42 – Comparing Growth Rate
46:30 – Importance of Business Development & Team
51:17 – Scaling in Japan
Links from Guest Appearance:
🔗 Connect with Kenneth Jeng on LinkedIn – https://www.linkedin.com/in/kennethjeng/
Coaching with Tyson
Looking to take your business to the next level?
Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services.
📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome back Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, for Part 2 of our deep dive into Japanese communication and leadership culture.
Rina breaks down two essential concepts that drive how people communicate and make decisions in Japan, Honne (true feelings) and Tatemae (public face). These cultural dynamics impact everything from feedback and trust to accountability and external negotiations.
You’ll learn how to spot the subtle signs of Tatemae, how to encourage honest feedback (Honne) in your teams, and how to avoid miscommunication that could derail a project.
If you’re a business leader, consultant, or team member operating in Japan, this episode is packed with real-world examples and practical strategies to help you build stronger, more transparent relationships in a culturally respectful way.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008. They have recently rebranded to AIM B2B, helping global brands expand across Japan and APAC.
• Localized storytelling to build trust in Asian markets • Strategic performance marketing for measurable growth • Account‑based marketing (ABM), paid media, GEO, and SEO • HubSpot‑certified CRM & marketing automation • Data‑driven implementation with cultural expertise
Learn more about AIM B2B : hi.switchy.io/h7TM
Show Notes:
00:00 – Introduction
01:47 – What is Ho-Ne and Ta-te-maye?
15:16 – How does Ho-Ne and Ta-te-maye affect business?
23:21 – Management, Ho-Ne and Ta-te-maye
26:30 – How to balance Ho-Ne and Ta-te-maye in meetings
30:31 – Applying it in external negotiation with companies
34:20 – How do you know if someone is speaking Ta-te-maye?
43:10 – Methods to gently express Ho-Ne
46:30 – Accountability
49:10 – Key Notes
Links from Guest Appearance:
🔗 Connect with Rina Sakuraba on LinkedIn – https://www.linkedin.com/in/rinasakuraba/
🔗 Coaching Leaders Japan – https://coachingleadersjapan.com/
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, an executive coach and cross-cultural leadership expert who helps professionals build deeper communication and emotional safety inside Japanese companies.
Rina breaks down the concept of ne-mawashi, Japan’s behind-the-scenes alignment process and why it’s essential for getting real buy-in from teams, not just silent nods.
She shares how foreign managers and Japanese leaders can improve communication through coaching, build trust with quieter team members, and avoid the common pitfalls that cause ne-mawashi to backfire.
One surprising insight: many teams mistake information-sharing for alignment. Rina explains how leaders can transform one-way communication into real consensus-building.
If you’re managing a Japanese team, selling into Japan, or navigating cross-cultural leadership, this episode is packed with honest and actionable advice.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
03:00 – Why Ontological Coaching is Important
07:55 – What is Ne-mawashi
15:02 – Purposes of Ne-mawashi in Japanese Culture
25:05 – How to Set a Comfortable Environment for Sharing Concerns
30:00 – Challenges Leaders Face with Ne-mawashi
39:27 – Techniques for Better Practice
Links from Guest Appearance: 🔗 Connect with Rina Sakuraba on LinkedIn – https://www.linkedin.com/in/rinasakuraba/
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we’re joined by Robert Heldt, CEO of AIM B2B, to explore how marketing in Japan is transforming.
Robert shares exclusive data and insights from the 2025 State of Marketing report in Japan and across APAC. From skyrocketing AI adoption to a sharp dip in content marketing effectiveness, this episode unpacks what’s changing, why it matters, and how companies can adapt.
If you’re a marketing leader, brand manager, or agency working in Japan, this episode is your inside guide to what’s working and what’s next.
AIM B2B – Integrated Marketing & PR in AsiaThis episode is sponsored by AIM B2B, Tokyo’s leading integrated marketing and PR agency since 2008, formerly known as Custom Media. Helping global brands grow across Japan and the APAC region with:
• Localized storytelling to build trust
• Strategic performance marketing for measurable growth
• Account‑based marketing (ABM), paid media, GEO, and SEO
• HubSpot‑certified CRM & marketing automation
• Data‑driven implementation with cultural expertise
Learn more: https://aim-b2b.com/
Show Notes:
00:00 – Introduction
01:12 – Overview of the Podcast
02:10 – Recap on 2024 Report
03:10 – Surveys on Marketing Report
06:15 – Significant Changes in Results: AI Usage for Marketing
07:50 – Findings About Similarities: Storytelling, Content Objectives
09:52 – Report Regarding Usage of Generative AI and AI in General
14:00 – Significant Changes in Results: Content Marketing as A Strategy
18:36 – Story of Rebranding AIM B2B from Custom Media
24:50 – Finding that Impacted AIM B2B’s Strategy: Outsourcing
39:07 – Types of Content from B2B Companies
41:30 – Importance of Thought Leadership Content
45:55 – Content Marketing Trends in Japan
49:32 – Top 3 Skills Marketers Will Need
50:45 – How AIM B2B is Scaling Clients’ Success
52:33 – How to Connect with Robert
Links from Guest Appearance:Robert Heldt on LinkedIn : https://www.linkedin.com/in/robertheldt/
Link to Report : https://aim-b2b.com/blog/longform/content-marketing-japan-2025-insights/
AIM B2B Podcast : https://aim-b2b.com/podcast/
AIM B2B: https://aim-b2b.com
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Learn more: https://scalingyourcompany.com
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Fariza Abidova, CEO of Trusted Corporation, and a seasoned expert in cross-border innovation, corporate partnerships, and global HR development.
Fariza shares what’s really happening inside Japan’s corporate innovation ecosystem from the invisible blockers within large organizations to the cultural nuances that slow down high-potential projects. She dives into why open innovation often fails to scale, which Japanese cities are becoming more startup and innovation-friendly, and what kind of timeline expectations foreign partners should really have.
She also pulls back the curtain on hard truth facts as: after 3/4 years of running pilot innovation projects, many companies shut them down if revenue isn’t produced, regardless of long-term potential.
If you’re a startup founder, consultant, or part of a government innovation program working in or with Japan, this episode is your inside guide to navigating corporate innovation here.
AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
00:00 – Introduction
03:05 – Why Accelerating Innovation in Japan
08:05 – Open Innovation
14:10 – Working with Japanese Corporations
19:45 – Innovation Challenges in Japanese Companies
23:05 – Secret Challenges Only Insiders Know
29:50 – How to Foster Innovation in Corporates
31:50 – Cities in Japan to Launch Innovation Projects
35:30 – Strategies for Accelerating Innovation
43:30 – Government Policy Shifts
50:10 – Tips for Engaging with Large Corporations
52:05 – Timelines: Japan vs Global
56:31 – Final Message from Fariza
Links from Guest Appearance: 🔗 Connect with Fariza Abidova on LinkedIn – https://www.linkedin.com/in/fariza-abidova/
Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. 📈 Visit here to learn how he can help
🎤 Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome Bela Schweiger, President and CEO of Enter Japan K.K. Bela brings over 20 years of leadership experience at global firms including The Coca-Cola Company, Nokia, Häagen-Dazs, and L’Oréal.
Bela shares essential insights on how retail distribution works in Japan, including the roles of trading houses, drugstores, convenience stores, and corporate buyers. He also provides practical strategies for handling Japanese distributor inquiries and how to pitch your brand effectively in a market known for its high standards and relationship-driven business culture.
If you're aiming to launch or expand your consumer product in Japan, this episode is a must-listen for learning how to enter and grow in Japan’s highly structured retail landscape.
---AIM B2B – Integrated Marketing & PR in Asia
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing for measurable growth
Account‑based marketing (ABM), paid media, GEO, and SEO
HubSpot‑certified CRM & marketing automation
Data‑driven implementation with cultural expertise
Show Notes:
0:00 – Introduction
1:11 – Overview of Retail Distribution in Japan
8:03 – Major Beverage Brands of Japan
15:35 – Role of Trading Houses (Sogo Shosha)
26:01 – How to Handle Inquiries and Leads from Japanese Distributors
33:57 – Comparing Corporate vs. Small Retail Partners
37:18 – Growth of Drug Stores and Convenience Stores as Retail Channels
40:21 – How to Localize Marketing for Japanese Consumers
44:01 – Tips on How to Pitch Your Brand in Japan
49:14 – Key Takeaways from Bela Schweiger
Links from Guest Appearance:
📘 Intercultural Leadership: Exercises in Action by Sierk A. Horn – Read here
🔗 Connect with Bela Schweiger on LinkedIn – https://www.linkedin.com/in/belaschweiger/
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services.
📈 Visit here to learn how he can help
🎤 Send in a voice message:https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Scaling Japan Podcast, we welcome back Robert Heldt, CEO of Custom Media—a comprehensive B2B marketing, branding, and PR agency serving global enterprises expanding into Japan. Robert shares new insights from their latest survey on B2B content marketing trends, revealing what surprised him most and how Japanese companies approach storytelling differently than their Western counterparts.
If you’re looking to fine-tune your B2B content strategy for the Japanese market, this episode is a must-listen!
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Show Notes:
0:00 – Introduction
2:40 – What is the survey about?
7:09 – What findings surprise you the most?
11:28 – How Japan tells business stories compared to the West
14:52 – How Japanese companies show themselves to be reliable
16:04 – Cases on how Robert helps a company with storytelling to enter the Japanese market
18:38 – How to get your Japanese customers to give you testimonials
19:34 – How working with an international business benefits a Japanese company
21:10 – Japan’s market view on Generative AI
27:01 – How Custom Media Uses Generative AI
30:20 – Maintaining content quality and scaling production
33:52 – What is a content syndication partner?
36:23 – The future of content marketing in Japan
44:00 – Additional insights from the survey report
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Links from Guest Appearance:
How Custom Media Wins Two Campaign Asia Awards
Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services.
Visit here to learn how he can help
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another special episode of the Scaling Japan Podcast. In this episode, we delve into the complexities of Japanese government subsidies for startups and small businesses, featuring insights from a seasoned subsidy and fundraising expert, Nobuji Kanai. This discussion is designed to guide both local and non-Japanese entrepreneurs in navigating the challenges and opportunities of Japan’s subsidy landscape.
From understanding the nuances of different subsidy types to preparing successful applications, this episode is packed with actionable advice for entrepreneurs aiming to secure government support and grow their businesses.
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Timestamps:
00:00 Introduction | Seminar Overview and Speaker Introductions
02:36 Key Topics | Eligibility, Purpose, and Types of Subsidies in Japan
08:51 Eligibility for Non-Japanese Entrepreneurs | Subsidy Accessibility for Foreign Businesses
09:41 Grants vs Subsidies | Key Differences in Funding Mechanisms and Applications
11:28 National Subsidy Programs | Examples of Subsidies Targeted at SMEs and Startups
13:11 Local and Private Subsidies | Unique Regional Opportunities and Time-Sensitive Applications
14:04 Application Process | Necessary Steps and Documentation for Successful Applications
20:54 Trends and Challenges | Changing Acceptance Rates and Common Mistakes
29:10 Deep-Tech Subsidies | R&D and Advanced Innovation Support Programs
33:14 Time Investment | How Long It Takes to Apply and Complete a Subsidy Process
38:13 Multiple Applications | Strategies for Combining and Stacking Subsidies
41:09 Step-by-Step Guidance | Application, Project Execution, and Reporting
45:05 Case Study | A Non-Japanese Entrepreneur Securing Subsidies and Loans
49:07 Leveraging Loans | Using Subsidies and Business Loans for Financial Flexibility
51:51 Local Grants | Maximizing Opportunities through Regional Subsidy Programs
55:57 Tools and Resources | Where to Find Updated Subsidy Information
01:00:56 Choosing Advisors | The Role of Consultants in Navigating Japanese Subsidies
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Connect with Our Speakers:
Reach out to Nobuji Kanai on Linkedin
Reach out to KANAI&CO
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Exciting News for Entrepreneurs Entering the Japanese Market!
We are delighted to introduce SmartStart Japan, your comprehensive partner for establishing and expanding your business in Japan. SmartStart Japan specializes in assisting small businesses, startups, and foreign corporations with incorporation, government subsidies, loans, and market growth strategies.
Services Offered:
Incorporation Support: Facilitating company or branch office setup, processing business manager visas, serving as temporary directors and handling tax notifications and filings.
Government Subsidies & Loans: Assisting clients in securing government-backed loans and subsidies for various business needs, such as sales, marketing, and research initiatives.
Reach out to us at https://smartstartjapan.com/
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Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to an extra episode on the Scaling Japan Podcast. Today, we're bringing you an insightful, in-depth conversation on how to effectively localize your marketing in Japan. Join experts Nanako Aramaki and Nathan Hoernig as they share practical strategies and crucial insights to help businesses adapt to the Japanese unique marketing environment.
Throughout this episode, we’ll cover the essentials of high-context culture, adapting marketing content, common mistakes made by foreign companies, and proven approaches to build trust with Japanese consumers. Nanako and Nathan also dive into the subtleties of Japanese language use in marketing, the importance of social proof, and when to consider creating new content versus localizing existing material.
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Timestamps:
00:00 - Intro
00:44 - Speaker Backgrounds: Nanako Aramaki and Nathan Hornig
05:15 - Host Overview of Agency’s Revenue Growth Services in Japan
07:07 - Japan's High-Context Culture and Marketing Adaptation Needs
10:22 - Language Nuances in Japanese Marketing and Consumer Perceptions
14:38 - Effective Indirect Marketing for Japanese Consumers
20:25 - Importance of Language Tone and Context in Marketing Content
26:04 - Establishing Trust in the Japanese Market with Social Proof and Quality
30:31 - Japanese Consumer Preferences for Quality and Service Standards
32:37 - Localizing Content vs. Creating New Content for Japan
42:43 - Translation Pitfalls in Japanese Marketing
46:30 - Misaligned Messaging and Cultural Disconnects
56:11 - Common Mistakes by Foreign Companies Entering Japan
1:09:47 - Evaluating Product-Market Fit in Japan Before Market Entry
1:14:24 - Strategies for Effective Marketing Localization in Japan
1:31:16 - Cultural Expectation for Detailed Guidance in Japanese Consumer Experience
1:39:54 - Closing Remarks and Speaker Contact Information
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Connect with Our Speakers:
Nathan Hoernig:
Linkedin : https://www.linkedin.com/in/digitalmarketingjapan/
Humble Bunny : https://www.humblebunny.com/
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Nanako Aramaki
Linkedin :
https://www.linkedin.com/in/nanakoaramaki/
TAMLO : https://tam-tamlo.com/
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
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https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re thrilled to host Vijayalakshmi, a seasoned entrepreneur with over 13 years of experience in entrepreneurship, innovation, and education. Vijayalakshmi is the founder of FOX Academy and ATIK Energy Solutions.
Vijayalakshmi dives deep into the startup visa process, sharing who should consider applying, the limitations involved, and specific insights into Hokkaido’s Startup Visa Program. She covers essential requirements, from eligibility criteria for various types of startups to the critical steps in creating a business plan.
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Timestamps:
02:53 Starting the Journey | How Viji Obtained Her Startup Visa
05:46 More About the Startup Visa | Who Should Apply and Limitations
07:11 About Hokkaido’s Startup Visa Program
11:17 What Hokkaido Looks for in Visa Applicants
13:18 Eligibility for Non-Tech Startups
15:49 Process for Obtaining the Startup Visa
18:47 Essential Business Plan Details | Expected Timeline
26:05 Support Available from the Local Government
29:08 Business Restrictions During the Startup Visa Period
31:12 Costs Associated with the Startup Visa
32:16 Tasks Required of Applicants
33:33 Tips for Applying for a Startup Visa
36:21 Transitioning to the Business Manager Visa
40:12 Support Options for the Business Manager Visa
44:50 Costs Associated with the Business Manager Visa
46:28 Major Advantages of Starting with a Startup Visa
48:59 Post-Company Formation Filings
51:25 Office Requirements for Startup Visa vs. Business Manager Visa
54:59 Post-Incorporation Notifications for Company Setup
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Connect with Vijayalakshmi on LinkedIn
Explore courses at FOX Academy
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Japan Scalers Podcast! This week, we’re thrilled to have Paul McMahon, founder of Tokyo Dev, a leading platform that helps software developers navigate and secure job opportunities in Japan. Tokyo Dev has become an essential resource for those looking to break into Japan’s competitive tech industry.
In this episode, Paul takes us through his entrepreneurial journey, sharing how he built Tokyo Dev from the ground up and leveraged his deep knowledge of both Japanese and international tech ecosystems. Tune in to hear Paul's story and the invaluable insights he's gained along the way in creating Tokyo Dev as the go-to platform for developers aiming to grow their careers in Japan!
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Show Notes:
00:00 Intro 3:17 How did Paul start Tokyo Dev? 6:24 Tokyo Dev's target market 7:30 Paul's Special Advantage 11:00 Tokyo Dev's mission 12:14 How did Paul adapt your personality for stage 1? 17:12 How did the networking community help Tokyo Dev? 20:26 Challenges with pricing 28:16 Stage two transitioning from blog to business 36:26 Tokyo Dev's competitors 40:07 Funding 42:00 Third Stage 50:59 Tips to other people about the transitioning stage 58:00 Tokyo Dev's community 1:01:58 Main challenge for Tokyo Dev
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Links from Guest Appearance :
Paul's LinkedIn | TokyoDev
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services
Discover how SmartStart can simplify your journey and fuel your growth in Japan : https://smartstartjapan.com/
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Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Dr. Arnar Jensson, CEO of Cooori, a cutting-edge AI-powered language learning platform. Dr. Arnar brings a wealth of experience in scaling businesses in Japan's unique market. Cooori has made waves with its innovative approach to language learning, combining advanced technology and human-centered design to enhance education.
Join us as Dr. Arnar dives into his journey with Cooori, navigating the B2B market in Japan, uncovering competitive advantages, and sharing insights from his experience in the different stages of business growth. He also offers valuable tips for companies looking to expand into new markets and adapt their strategies for survival and success. This episode is packed with practical advice for scaling your business in Japan and beyond.
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Show Notes :
00:00 Intro
1:48 What is Cooori?
3:30 Dr Arnar & Japan
5:58 B2B market
8:46 Competitive advantage
10:38 Stage 1
24:00 Unique insights in stage 1
26:48 How did you adapt your personality for stage 1?
32:07 Stage 2
42:00 What advantages did you get in stage 2?
47:58 Unique insights
49:08 Current progress
52:45 What are some important factors in your mind when moving to another market?
54:35 Several things that help your company to survive.
1:00:14 Messages for listeners
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Reach out to Dr Arnar Jensson
Learn more about Cooori!
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan
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Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re excited to have Apolline Daimaru, a branding expert with a wealth of experience in helping businesses establish their identity in Japan.
Apolline dives deep into the world of branding, sharing her insights on how startups can effectively build a brand, the tools and components involved, and the timeline for creating a lasting impression in the market. She also discusses when startups should start investing in branding, common mistakes made in Japan, and how understanding Japanese culture plays a crucial role.
Tune in as she covers these topics and more, including trends in Japanese branding and a few fascinating rebranding projects.
---Timestamps:
00:00 Intro
3:55 What is Branding?
8:28 Branding for startups
11:49 Building a brand & tools and components involved in creating a brand
14:03 How long does the branding process take for startups & small businesses
16:39 When should a startup start to invest in branding?
22:18 Some steps startups could take to create their own brand
26:22 Pros & Cons of in-house branding vs freelance/agency
31:18 What are some common mistakes that startups in Japan make
34:50 How important is understanding Japanese culture for successful branding?
43:22 Branding trends happening among Japanese people
48:45 Example rebranding projects
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Reach out to Apolline on her LinkedIn here
Visit nowthen on their website here
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message