In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla.

Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume.

Egor shares his insights on current and future link building strategies, the role of AI-generated content, the significance of brand mentions, and the gradual shift towards more complex backlink strategies.

Whether you're a seasoned SEO professional or new to digital marketing, this conversation offers valuable insights for refining your link building approach in the evolving digital landscape.

Follow Egor

• Website: https://serpzilla.com/
• Follow Egor on LinkedIn: https://www.linkedin.com/in/egor-golovin-949919204/
• Follow Serpzilla on LinkedIn: https://www.linkedin.com/company/serpzilla/
• YouTube: https://www.youtube.com/@serpzilla

Resources and recommendations

• https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/
• https://www.goodreads.com/book/show/3228917-outliers

00:00 Introduction

01:10 Welcome to Search With Candour

01:22 Introducing Egor Golovin

01:52 The Impact of MUVERA on Link Building

02:42 Podcast Updates and Viewer Engagement

04:07 What is MUVERA?

11:18 The Role of AI in Content and Link Building

12:25 Guest Posting and Digital PR in the Era of MUVERA

19:49 The Value of Brand Mentions and No-Follow Links

27:23 Link Protection Strategies

29:35 The Future of Backlink Strategies

30:14 Parasite SEO and Its Decline

33:13 Emerging Backlink Strategies

39:31 The Role of AI in SEO

42:58 Actionable SEO Tips

45:57 Recommendations

51:38 Conclusion