Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass.
Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery.
Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to thrive in the ever-evolving world of SEO and digital marketing in 2025.
Whether you're a solopreneur or a seasoned business owner, this episode is packed with invaluable insights and actionable advice that can help you manoeuvre through the complexities of digital branding and SEO.
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Recommendations
00:00 The Rollercoaster of SEO and Personal Branding
01:12 Introduction
03:24 Jacob Cass's Journey and Career Highlights
06:33 The Impact of SEO Changes on Just Creative
12:11 Adapting to SEO Challenges and Shifting Strategies
24:03 The Importance of Personal Branding in 2025
30:59 Building a Resilient Brand
34:17 Client's SEO Struggles and Simple Solutions
36:19 The Power of Word of Mouth in Business
38:06 Consistency in Branding Across Platforms
39:26 Balancing Multiple Roles and Audiences
44:11 The Caveman Test and Simplifying Your Brand Message
52:12 Experimentation and Creativity in Branding
54:38 Final Thoughts and Recommendations
In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla.
Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume.
Egor shares his insights on current and future link building strategies, the role of AI-generated content, the significance of brand mentions, and the gradual shift towards more complex backlink strategies.
Whether you're a seasoned SEO professional or new to digital marketing, this conversation offers valuable insights for refining your link building approach in the evolving digital landscape.
Follow Egor
Resources and recommendations
00:00 Introduction
01:10 Welcome to Search With Candour
01:22 Introducing Egor Golovin
01:52 The Impact of MUVERA on Link Building
02:42 Podcast Updates and Viewer Engagement
04:07 What is MUVERA?
11:18 The Role of AI in Content and Link Building
12:25 Guest Posting and Digital PR in the Era of MUVERA
19:49 The Value of Brand Mentions and No-Follow Links
27:23 Link Protection Strategies
29:35 The Future of Backlink Strategies
30:14 Parasite SEO and Its Decline
33:13 Emerging Backlink Strategies
39:31 The Role of AI in SEO
42:58 Actionable SEO Tips
45:57 Recommendations
51:38 Conclusion
Join us LIVE from Brighton as the teams from @SEOMindsetPodcast and Search with Candour come together for an engaging and informative podcast.
In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health.
The episode also features insights from the audience, real-life stories, and a detailed analysis of Google's take on 'social health.’
Don't miss out on expert advice, heartfelt stories, and actionable tips designed to enhance your personal and professional growth in the SEO world!
SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across TikTok, Instagram and YouTube.
Majestic maps the web to bring you the Link Intelligence data you need to dominate your market. Established in 2004, Majestic is dedicated to serving worldwide backlink data and analysis.
Drinks sponsor - Good Signals and Whitworth
Good Signals help brands that deserve to do better online – do just that. They use what makes your business unique and interesting to help you grow online in new and exciting ways – connecting your brand with the people who matter most to you.
Whitworth SEO specialise in authentic SEO without the jargon. Just proper SEO consultancy, no fluff and purely focused on delivering return on investment from your organic channel.
00:00 Introduction and Welcome
01:21 The SEO Mindset Podcast Origins
02:33 Introducing Search with Candour
03:45 SISTRIX: How does Google define social health?
04:40 Sponsor Acknowledgements
12:10 Exploring Social Health and Loneliness
17:01 Maintaining Work-Life Synergy
27:51 Overcoming Imposter Syndrome
37:09 Choosing Your Influential Five
37:36 Using the 5-3-1 Model
39:27 Quality Time and Presence
40:13 Balancing Social Health and Solitude
42:44 Tips for Social Health
42:58 Overcoming Fear and Trying New Things
54:49 Navigating Social Interactions and Remote Work
01:00:03 Q&A and Personal Stories
01:04:51 Closing Remarks and Thank Yous
Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape.
If you're curious about how AI is impacting SEO or want tips on optimising your brand’s digital presence, this episode is packed with valuable insights and recommendations.
Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!
Follow Yordan:
00:00 Embracing AI: The Younger Generation's Journey
01:14 Introduction to the Podcast
01:29 Interview with Yordan Dimitrov
01:41 The Importance of Brand in SEO
02:20 Upcoming Brighton SEO Event
04:15 SEO Strategies and User Behaviour
06:17 The Role of Brand and Visibility
10:05 Impact of AI on SEO Metrics
13:49 User-Generated Content and Reviews
22:21 Personalisation and AI in Search
25:14 The Future of Search and AI
31:06 Meta's AI Integration and User Consent
32:01 The Shift in Digital Marketing Metrics
33:04 The Impact of LLMs on User Conversion
34:32 E-commerce Strategies for Better User Experience
37:44 The Importance of Consistent Branding
38:39 Personalisation and Localisation in Marketing
45:55 The Role of User-Generated Content
51:31 Adapting SEO Strategies for AI and LLMs
54:17 Tool and Content Recommendations
59:43 Conclusion and Final Thoughts
In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference.
Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO.
Whether you're attending Brighton SEO or simply interested in staying updated with the latest in the SEO world, this episode is packed with invaluable information and expert commentary.
Jack’s recommendations
Mark’s recommendations
00:00 Introduction and Episode Overview
00:38 Catching Up with Mark
02:11 Candour's Recent Projects and Developments
03:27 Upcoming BrightonSEO and Personal Updates
07:59 BrightonSEO Talk Recommendations
08:50 Mark recommends: Tom Rawle
11:27 Jack recommends: John Iwuozor
13:14 Mark recommends: Dixon Jones
17:10 Jack recommends: Yordan Dimitrov
20:04 Mark recommends: Luke Carthy
22:58 Jack recommends: Tom Capper
24:51 Mark recommends: Adam Gent
28:22 Jack recommends: Myriam Jessier
32:18 Mark recommends: Will Kennard
36:25 Jack recommends: Lazarina Stoy
38:53 Final Thoughts
In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.
They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.
Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels.
If you're looking to stay ahead in the evolving world of SEO, this conversation is a must-watch!
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Pablo’s Recommendations
00:00 Introduction
01:26 Welcome to Search With Candour
02:54 Introducing Pablo Lopez
04:02 The Future of Clickless SERPs
07:51 User Adaptation to AI Mode
10:58 Impact on User Behaviour and Trust
19:58 Shifting SEO Strategies
26:52 Measuring Success in a Clickless World
36:36 User-Focused Content and Brand Loyalty
38:39 SEO Strategies and Customer Understanding
40:27 Impact of AI on Publishing and Content Creation
50:54 Direct Traffic and Brand Recognition
57:54 Recommendations
01:07:44 Final Thoughts and Upcoming Episodes
In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance.
They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance.
Manuel shares his insights on adapting to the evolving search landscape, the critical metrics to monitor, and the significance of bridging the gap between different departments.
Follow Manuel
00:00 Introduction to AI and SEO
00:57 Welcome to Search With Candour
02:30 Guest Introduction: Manuel Madeddu
04:54 The Importance of a Holistic Approach
07:23 Web Performance and Sustainability
14:03 The Evolution of Search and SEO
35:58 Balancing UX, Design, and SEO
41:58 The Importance of Accessibility in Web Development
44:15 Real-World Examples of Accessibility Challenges
47:50 The Role of Legislation in Accessibility
48:25 Colorblindness and User Experience
51:06 Recommendations and Final Thoughts
54:48 Tools and Software for Web Performance
55:59 Entertainment Recommendations: Movies, Games, and Anime
01:08:15 Upcoming Events and Personal Updates
Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.
Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.
Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements.
Links:
Timestamps:
00:00 Introduction
00:44 Conference Highlights and AI Keyword Research
01:58 Personalisation in AI Search
07:30 Upcoming Conferences and Events
12:56 Google's Search Parameter Changes
21:55 Impact of Bot Traffic on Google Search Console Data
24:13 Rise of New Crawlers and Tools
25:34 Google's JavaScript Requirement Update
27:33 AI Mode and the Future of Search
35:10 Transparency and Data Limitations
40:20 Upcoming Events and Conferences
In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.
Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.
Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.
They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.
Jojo’s recommendations:
Follow Jojo:
Resources:
Time stamps
00:00 Introduction to Enterprise SEO Challenges
01:14 Welcome to Search With Candour
04:45 Welcome Jojo Furnival
06:10 Understanding Enterprise SEO Challenges
10:08 Navigating Technical and Human Challenges
14:24 Prioritisation and Communication in SEO
22:38 Aligning SEO with Other Departments
26:10 Adapting to Outdated Technology
30:12 Log File Analysis and Future Plans
31:40 Automation in SEO: Balancing Technology and Human Touch
33:19 Enterprise SEO: Tool Stack and Automation Strategies
35:28 Effective Communication and Soft Skills in SEO
39:44 Understanding Roles and Skills in SEO Teams
45:38 Challenges and Metrics in Enterprise SEO
51:03 Adapting to AI and LLMs in SEO
55:46 Recommendations and Final Thoughts
62:05 Outro
In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO).
They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.
The episode also touches on practical tips for improving UX, managing client expectations, and the future of SEO in an AI-driven landscape.
Follow Ian:
⭐Website: https://ferguseo.com/
⭐Ian on LinkedIn: https://www.linkedin.com/in/ianjferguson/
⭐Ian on Bluesky: https://bsky.app/profile/ferguseo.com
⭐SEO TLDR Newsletter: https://seotldr.substack.com/
Ian's recommendations:
🛒How do grocery store layouts influence shopping? https://www.youtube.com/watch?v=skKu1CSrKsQ
👓Microsoft Clarity - https://clarity.microsoft.com/
🫙Hotjar - https://www.hotjar.com/
🍻The User is Drunk - https://theuserisdrunk.com/
📖Ali Abdaal’s Feel Good Productivity - https://aliabdaal.com/feel-good-productivity/
Links:
🎙️The live podcast in Brighton: https://www.eventbrite.co.uk/e/social-health-is-the-key-to-career-success-free-food-and-drinks-tickets-1556336527449?aff=oddtdtcreator
🥊Jack's MMA fight for charity: https://justgiving.com/page/jack-chambers-ward
Time stamps:
00:00 Introduction
05:00 Welcome Ian Ferguson
05:12 Ian Ferguson's Background and Expertise
06:19 The Intersection of UX and SEO
10:01 Challenges and Strategies in SEO and UX
18:00 The Future of SEO in the Age of AI
39:16 The Importance of Keyword Research in Web Design
39:43 Time Constraints and Departmental Silos in Marketing
40:05 Leveraging AI for Product Data Management
40:56 Enhancing User Experience with Interactive Guides
42:34 The Challenges of Modern SEO and UX Integration
43:43 The Shift from Content Quantity to Quality
46:18 Adapting to AI and Changing Client Needs
52:55 Optimizing Internal Search and User Navigation
55:06 The Role of Data in E-commerce Strategy
59:00 The Benefits of Content Curation and Site Clean up
01:00:33 Psychological Insights from Supermarkets to E-commerce
01:03:37 The Future of SEO and User Experience
01:05:39 Final Thoughts and Recommendations
Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.🔑 Key Talking Points:
⏰ Timestamps:00:00 – Introduction: Why brand authority matters01:14 – What is brand authority?05:45 – The evolution of SEO and digital PR13:15 – How to measure brand authority18:45 – The power of branded mentions and quality signals25:00 – Digital PR vs. traditional link building32:00 – The impact of AI, LLMs, and changing search habits40:00 – Attribution, analytics, and the “zero-click” world48:00 – Building authority in your niche: practical steps55:00 – Audience research and the importance of showing up58:00 – Recommendations1:03:00 – Where to find Matt Hali and Bubblegum Search👇 Enjoyed the episode?Follow us/subscribe on for more expert interviews and actionable SEO insights!Drop your questions and thoughts in the comments – we love hearing from you.
In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.
Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscape
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00:00 Highlight reel
01:08 Introduction
03:34 Zagreb SEO Summit Recap
12:21 Challenges in Branding and Rebranding
35:38 The Importance of Team Collaboration
36:22 Challenges with Brand Managers
36:52 Misguided Corporate Decisions
41:10 The AI Hype and Its Pitfalls
45:51 The Future of Google and AI
52:52 Monetisation and Content Quality Concerns
59:15 Final Thoughts and Recommendations
Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.
Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.
The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients.
Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities.
Follow Seb:
Resources:
00:00 Introduction and Welcome
00:54 Guest's Journey and Career Highlights
01:10 Starting a New Business
01:49 SEO Strategies and Client Engagement
03:16 Keyword Clustering and Research
05:33 Client Communication and Buy-In
06:55 Tools and Techniques for SEO
26:43 International SEO Challenges
30:28 Setting Click-Through Rate Targets
31:18 Understanding Market Size and Competitor Analysis
31:44 Monthly vs. Yearly Metrics
32:35 Competitor Strategies and Market Positioning
36:30 Connecting Data to Revenue
38:27 Forecasting and Predictive Models
43:10 Challenges in Data Accuracy and Client Communication
49:45 Final Presentation and Client Buy-In
54:05 Resource Allocation and Implementation
01:00:46 Conclusion
In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.
Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.
They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.
Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.
Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.
Follow Alex:
Previous episodes:
00:00 Introduction
03:40 Sponsor: Serpzilla
05:54 Upcoming Live Podcast
08:12 Interview with Alex Galinos
38:46 Data-Driven Decisions and Attribution Models
40:46 The Great Decoupling and Impressions Debate
43:10 Seasonality and Diversification in Business Strategies
49:49 Maximising Revenue Through Targeted Traffic
58:17 Actionable SEO Tips and Tools
01:02:50 Final Thoughts and Recommendations
Are you getting the most out of your organic shopping feed?
Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.
Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.
Follow Alex:
Resources:
00:00 Introduction
02:07 Upcoming Guests and Events
05:47 Sponsored by Fatjoe
07:34 Interview with Alex Wright Begins
09:27 Importance of Organic Shopping Feeds
17:48 Setting Up and Optimising Shopping Feeds
33:10 Common Mistakes and Best Practices
37:05 Importance of Team Communication in Digital Marketing
37:34 Utilising Supplemental Feeds for Enhanced Control
39:45 Introduction to Manufacturer Center
42:00 Exploring New Shopping Features and AI Integration
43:54 Challenges and Considerations with Agentic Search
50:09 Impact of Dynamic Pricing and Data Quality
52:34 Future of Search and E-commerce Strategies
58:10 Real-World Accessibility and Multimodal Search
01:04:58 Recommendations and Final Thoughts
In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.
The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.
Follow Jarno:
Resources:
00:00 Introduction
01:20 Welcome to Search with Candour
02:57 Sponsor Message: Fat Joe
04:39 Welcome Jarno van Driel
06:22 The Evolution of Structured Data
07:26 The Role of Schema.org and Community Contributions
12:35 The Future of E-commerce and AI Integration
13:20 The Importance of Structured Data in AI Mode
15:32 Challenges and Misconceptions in Structured Data
25:02 The Role of Structured Data in Knowledge Graphs
28:04 The Competitive Landscape of E-commerce
30:34 The Rise of TikTok as a Shopping Platform
32:46 Different Types of Structured Data
34:45 The Future of Structured Data and AI
39:29 AI and Search: Bridging the Gaps
43:01 Multimodal Search and Google Lens
43:42 E-commerce and Structured Data
46:43 TikTok E-commerce
52:00 Structured Data's Internal Benefits
01:02:02 Speakable Schema and Voice Search
01:05:44 The Future of AI and Job Impact
01:14:28 Conclusion and Future Guests
In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.
They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.
Sponsored by fatjoe:
Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/
References:
00:00 Introduction and banter
01:28 Discussing LLM Spam and Manipulation
02:16 Sponsor Message: Fatjoe
03:59 The Uses of LLMs in Search
06:03 Challenges and Future of AI Search
16:38 Phishing and Security Concerns with LLMs
19:54 Responsibility and Brand Protection
24:47 The Future of AI and Search
31:10 Damage Control in the Age of Generative AI
31:41 LLMs are Leaky Buckets
32:48 Firefighting Tools for AI Errors
34:22 The Importance of Brand Reputation
35:15 High-Value Leads and Conversion Rates
36:46 Misleading AI Conversations
37:27 SEO Strategies for E-commerce
40:14 The Future of AI in E-commerce
44:33 The Impact of AI on Consumer Behaviour
47:23 Concluding Thoughts and Upcoming Events
Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.
Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.
They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.
This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.
Stay tuned for actionable recommendations and a thoughtful discussion on improving workplace interactions.
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Salvatore’s recommendations
00:00 The Rule of 10 Seconds
01:28 Introduction
03:02 Sponsor: Fatjoe
04:49 Welcome Salvatore Manzi
05:21 The Importance of Communication in Tech Teams
08:59 Adapting Communication Styles
11:03 Managing Cognitive Load
18:56 Creating Inclusive Spaces for Neurodivergent Individuals
36:19 Understanding the Importance of SEO Jargon
38:14 Introducing the HIP Framework
40:20 The Power of Structure in Communication
46:07 Managing Overwhelm and Meeting Efficiency
52:00 The Art of Saying No
57:43 Metaphors and Mind Mapping
01:00:25 Recommendations
01:02:21 Conclusion and Upcoming Guests
In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.
Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.
The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.
00:00 Introduction
03:46 Welcome Harry Evans
05:16 The Importance of Video in SEO and Social Media
07:36 Real People, Real Impact
11:19 The Future of Video and Marketing Strategies
18:05 Client Success Stories and Practical Tips
41:17 The Two-Slice Toaster Dilemma
41:25 Marketing to Different Demographics
42:03 The Evolution of Brand Representation
44:05 Creating Engaging Video Content
45:17 Finding Your Voice on Camera
46:11 Overcoming the Fear of Recording
47:54 Practical Tips for Video Content Creation
54:17 The Importance of Consistency
01:01:13 Recommendations and Tools
01:12:58 Upcoming Episodes and Conclusion
Links to follow Harry:
Harry's recommendations:
Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding.
They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.
Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!
Don't forget to like, subscribe, and engage with the podcast!
Follow Ramon
Ramon’s Recommendations
Links
00:00 Introduction
04:57 Ramon Eijkemanns' Background
07:03 SEO Opportunity Cost
09:02 Market Share and SEO
11:05 Challenges in Calculating SEO Value
17:33 The Future of SEO and AI
39:18 Technical SEO Campaign Success
40:19 Rebranding SEO
41:35 The Evolution of SEO Practices
44:01 The Importance of Results Over Methods
44:45 Rebranding the SEO Profession
47:58 SEO Job Titles and Industry Perceptions
51:40 Client Expectations and Industry Trends
56:45 Blade Runner and the Journey into SEO
01:03:53 Ramon’s Recommendations
01:10:49 Upcoming Guests and Final Thoughts