In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.
Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.
Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.
They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.
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Resources:
Time stamps
00:00 Introduction to Enterprise SEO Challenges
01:14 Welcome to Search With Candour
04:45 Welcome Jojo Furnival
06:10 Understanding Enterprise SEO Challenges
10:08 Navigating Technical and Human Challenges
14:24 Prioritisation and Communication in SEO
22:38 Aligning SEO with Other Departments
26:10 Adapting to Outdated Technology
30:12 Log File Analysis and Future Plans
31:40 Automation in SEO: Balancing Technology and Human Touch
33:19 Enterprise SEO: Tool Stack and Automation Strategies
35:28 Effective Communication and Soft Skills in SEO
39:44 Understanding Roles and Skills in SEO Teams
45:38 Challenges and Metrics in Enterprise SEO
51:03 Adapting to AI and LLMs in SEO
55:46 Recommendations and Final Thoughts
62:05 Outro