Are you getting the most out of your organic shopping feed?

Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.

Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.

Follow Alex:

• Website: https://alex-wright.co.uk/
• Dentsu: https://www.dentsu.com/
• LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/

Resources:

• https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/
• https://blog.google/products/shopping/shopping-graph-explained/
• https://support.google.com/merchants/answer/15182106
• https://github.com/google-marketing-solutions/feedx
• https://business.google.com/uk/merchant-center/manufacturer-center/
• https://ipullrank.com/how-ai-mode-works
• https://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright

00:00 Introduction

02:07 Upcoming Guests and Events

05:47 Sponsored by Fatjoe

07:34 Interview with Alex Wright Begins

09:27 Importance of Organic Shopping Feeds

17:48 Setting Up and Optimising Shopping Feeds

33:10 Common Mistakes and Best Practices

37:05 Importance of Team Communication in Digital Marketing

37:34 Utilising Supplemental Feeds for Enhanced Control

39:45 Introduction to Manufacturer Center

42:00 Exploring New Shopping Features and AI Integration

43:54 Challenges and Considerations with Agentic Search

50:09 Impact of Dynamic Pricing and Data Quality

52:34 Future of Search and E-commerce Strategies

58:10 Real-World Accessibility and Multimodal Search

01:04:58 Recommendations and Final Thoughts