Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding.
They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.
Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!
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00:00 Introduction
04:57 Ramon Eijkemanns' Background
07:03 SEO Opportunity Cost
09:02 Market Share and SEO
11:05 Challenges in Calculating SEO Value
17:33 The Future of SEO and AI
39:18 Technical SEO Campaign Success
40:19 Rebranding SEO
41:35 The Evolution of SEO Practices
44:01 The Importance of Results Over Methods
44:45 Rebranding the SEO Profession
47:58 SEO Job Titles and Industry Perceptions
51:40 Client Expectations and Industry Trends
56:45 Blade Runner and the Journey into SEO
01:03:53 Ramon’s Recommendations
01:10:49 Upcoming Guests and Final Thoughts