Buying a business changes more than your income. It changes who you are required to become. In this episode of Sell Anything, JL speaks directly to those preparing to step into ownership, explaining why hustle and strategy alone are not enough to carry the weight of a business. Through Scripture and real-world leadership experience, JL shares why renewing your mind, staying aligned with God, and building a daily spiritual foundation is essential before you buy a business. This conversation connects faith and ownership, showing how inner alignment prepares you to lead, make decisions, and grow what you are about to take responsibility for.
Chapters
(00:00) Introduction
(00:50) Why Hustle Fails New Owners
(01:23) Faith as Preparation for Ownership
(02:10) Renewing Your Mind Before You Lead
(03:09) Prayer and Scripture as Decision Tools
(04:35) Why Alignment Comes Before Growth
(05:14) Start, Stop, Sustain Framework
(06:47) Becoming the Owner the Business Needs
(08:15) Accountability, Authority, and Faith
(10:13) Final Principle: Seek First, Then Build
What do you know you need to become before you’re ready to buy a business? Leave your Answer in the comments
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Before 2026 begins, the most important business decision you can make isn’t what you buy, it’s getting clear on what you actually want. In this episode of Sell Anything, JL talks about how defining what you actually want impacts the businesses you buy, the careers you choose, and the responsibility you take on as an owner. This conversation shows how drifting into opportunities without intention leads to regret, while clear ownership of your direction creates better decisions, stronger businesses, and long-term alignment. If you’ve ever felt stuck, uncertain, or pulled into paths you didn’t consciously choose, this episode offers a practical reset for thinking like an owner instead of reacting like an employee.
Chapters
(00:00) Introduction
(01:12) The Cost of Focusing on What You Don’t Want
(02:43) How Attention Drives Outcomes
(04:53) Body, Being, Balance, Business Framework
(07:13) Applying Clarity to Business Decisions
(09:18) Why Drift Happens Without Intent
(11:07) Defining What You Want Going Forward
(12:25) Final Challenge and Takeaway
As you look ahead to 2026, what is one thing you actually want that you have never clearly defined before?
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Most people don’t fail at buying a business because of price or revenue. They fail because the business can’t survive without the owner. In this episode of Sell Anything, JL Van Zyverden sits down with Amy Walker, founder of The Exit School, to talk about how salespeople can step into business ownership without accidentally buying themselves another full-time job. Together, they discuss what actually matters in business acquisition, including cash flow, due diligence, and how to spot businesses that are built to scale beyond the founder. If you’re a salesperson considering buying a small business or exploring acquisition as a path to ownership, this episode offers a clearer, more realistic framework for making that transition with confidence.
Chapters
(00:00) Introduction
(02:14) Amy’s Story of Entrepreneurship
(05:26) Why Amy’s Business Fell Apart
(10:40) Starting Exit School
(20:42) Franchise vs Mom and Pop
(26:02) Dealing With Bad Acquisitions
(35:14) The Three Rules Amy Will Never Break Again
(41:54) Many Paths to Acquisitions
(46:02) The Only Thing You Actually Need to Start
What would you look for first to make sure a business doesn’t fall apart without the owner? Leave your answer in the comments.
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Salespeople underestimate how close they already are to becoming business owners. In this episode, JL discusses why persuasion, organization, leadership, and pipeline management are the exact same skills used to acquire and grow a profitable small business. With millions of baby boomer–owned companies operating on outdated systems and looking for successors, salespeople are uniquely positioned to step in, modernize operations, and take over businesses that are already generating revenue. If you’ve felt the pull toward ownership but doubted whether you were ready, this episode shows you why the transition is more attainable than you think, your future might be one acquisition away.
Chapters
(00:00) Introduction
(00:12) Skill 1: Persuasion
(00:39) Skill 2: Organization
(01:51) Skill 3: Leadership
(02:37) Why Sales Drives Every Business
(03:14) Story of Successful Ownership
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast
Every entrepreneur loves the idea of “building something from scratch,” but it is the hardest, riskiest, least predictable path to ownership. In this episode, I break down the truth most people never tell you. Buying a business is smarter, safer, and faster than starting one. I will show you exactly how I bought Lot Cop with no millions in the bank by using seller financing and the same sales skills you already have. From day one cash flow to avoiding the chaos of guessing your way through a startup, I explain why high performers win faster when they acquire something proven instead of trying to build on bare dirt. If you’re serious about stepping into ownership, this is the clearest roadmap you’ll hear all year.
Chapters
(00:00) introduction
(00:23) Why Starting a Business Is the Hardest Path
(01:18) How JL Bought Lot Cop with No Money
(02:12) The Power of Seller Financing Explained
(03:17) Why Buying Is Better Than Building
(04:34) The Skills You Already Have to Buy a Business
(05:35) How to Choose the Right Business to Buy
What type of business would you actually want to own if the right opportunity came along? Let me know in the comments below.
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Millions of baby boomer–owned businesses are reaching the end of their lifecycle, yet almost 60 percent have no succession plan. In this episode, I break down exactly how the Silver Tsunami works, why it’s already been happening for five years, and how you can step into ownership by finding off-market deals inside your own network. From furniture stores to HVAC companies, these businesses are profitable, trusted, and simply need someone with integrity to continue the legacy. If you’ve ever felt the pull to build something of your own, this is the simplest and safest path to get there, and I’ll show you how to start before this once-in-a-generation opportunity passes you by.
Chapters
(00:00) Introduction
(01:09) The Common Thread Among Salespeople
(01:38) What Is the Silver Tsunami?
(02:26) How to Find Deals Inside Your Network
(04:08) Pit to Peak
What skill are you sharpening right now that could turn you into an owner? Let me hear your answer in the comments below.
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You are standing in front of the biggest wealth transfer of your lifetime. The silver tsunami is millions of baby boomer owners retiring and putting 5 to 10 trillion dollars of real, profitable businesses on the table. In this episode, I show you why that matters for your career, how the natural progression from top salesperson to owner really works, and why buying a proven legacy business usually beats launching another risky startup. By the end, you will see how to stop thinking like an employee, start thinking like a successor, and position yourself to ride the silver tsunami as an acquisition entrepreneur.
Chapters
(00:00) What Is The Silver Tsunami?
(02:38) The Path From Salesperson to Owner
(03:50) Why Buying a Business Beats Starting One
(05:33) What's In It for You?
What skill are you sharpening right now that could turn you into an owner? Let me hear your answer in the comments below.
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Many people chase success without realizing they’re missing the foundation that makes it last. In this episode, I’m breaking down two frameworks that have shaped my life and business. The first is about learning to tell the truth, own your reality, and take full control of your results. The second is about building strength across every area that matters, your body, faith, family, and business, so you stop living one-dimensional and start creating real balance. These are the systems I use every day to stay consistent and keep growing when life gets hard. If you’re ready to live with clarity and purpose in every part of your life, this episode gives you the framework.
Chapters
(00:00) Introduction
(01:16) Framework 1 The Code
(04:36) Framework 2 The Core Four
(08:15) The Importance Of Family
(11:02) Putting It All Together
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If you’re new here, I’m JL Van Zyverden.
I believe life is a pitch, and the first person you have to sell is yourself. I’ve sold in call centers, on doorsteps, and inside my own businesses, and I built Sell Anything to show what belief, integrity, and consistent effort can really build.
How I got here…
Mission years: First learned quotas and goal-setting while serving a mission for the Church of Jesus Christ of Latter-day Saints. Realized I loved communicating, competing, and inspiring people.
Early career: Worked as a personal trainer and discovered selling outcomes mattered more than
counting reps.
Banking: Helped small-business clients at a bank; seeing $100 k checks hit their accounts made me want to own something myself.
First business: Bought a shaved-ice dealership with my aunt, built systems, and sold it three years later for about 40 percent more than I paid.
Second venture: Partnered as a dealer in an online-marketing business; recurring revenue grew fast until I over-sold a website we couldn’t deliver and the company failed, but the relationships lasted because of honesty.
Turning point: Went back to the bank, earned a $1,300 paycheck after two weeks, and realized I was in the wrong game.
Door-to-door: Joined Vivint in 2014; from then through 2020 I never made under six figures. Learned that commission income is freedom, you control what you earn.
Lot Cop: In 2020 started selling inside a parent company; from February to December we did just shy of $1 million in sales, then doubled and tripled in the next few years.
Sell Anything is about the mindset and mechanics that built this journey, how to sell yourself before you sell your product, build trust that outlasts failure, and turn hard lessons into momentum. If you’re ready to build a belief that pays dividends in business and in life, you’ll fit right in.
Chapters
(00:00) Introduction
(03:17) Fitness Trainer to Entrepreneur
(05:07) My First Business
(09:45) Selling Door to Door
(11:04) Incredible opportunity with LVT
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast
What happens when your dream dies, but your confidence doesn’t? In this episode of the Sell Anything Podcast, Quinn Fabrizio shares how he turned career-ending injuries and a D1 football dream into a thriving career in high-ticket fitness sales. A former Utah safety, Vivint rep, and Supra Human closer, Quinn reveals how his background in elite athletics and relentless work ethic built the foundation for his success in sales and business.
JL and Quinn dive into what it really takes to rebuild identity after failure, from being stuck in Utah’s brutal “Pit” to learning the one-call close that changed his life. They break down why pain is the most powerful motivator in sales, how to master discovery calls that convert, and the discipline behind staying consistent when deals fall through. You’ll also learn why fitness is the ultimate training ground for confidence, conviction, and sales performance. Whether you’re a rep, an athlete , or an entrepreneur, this episode delivers a framework for mental toughness, emotional intelligence, and true self-belief.
Chapters
(00:00) Introduction
(01:06) Pick One Thing & Be Great (D1 Offers Begin)
(05:55) ACL Tear Before Senior Year: Identity Check
(07:11) Mission to Minnesota & Recommitment
(11:09) Back at Utah, Living in “The Pit”
(14:19) Walking Away After 3 Seasons: Hard Call
(17:54) From Locker Room to Doors: Vivint → Solar (Vegas/Austin)
(29:33) Scottsdale Move & High-Ticket Fitness Sales
(37:35) One-Call Close: Sell the Pain, Then the Plan
What's the first step out of your personal “pit” you need to face right now? Let me know in the comments.
Connect with Quinn on:
Instagram: https://www.instagram.com/quinnfabrizio?igsh=ZXVzM3hybzJydGxi&utm_source=qr
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When your reputation is destroyed overnight, what do you do next? In this episode of Sell Anything, entrepreneur and martial-arts founder Adam Kifer shares how he rebuilt his life and business after being falsely tied to a murder investigation. Betrayal, public scrutiny, and financial collapse nearly ended everything, but instead, Adam used faith, integrity, and emotional intelligence to rebuild stronger than ever.
JL and Adam break down what it really takes to lead through crisis, why character outlasts reputation, and how silence, self-awareness, and spiritual alignment restore alignment when life falls apart. Whether you’re an entrepreneur, leader, or anyone fighting to rise again, this story is proof that true strength isn’t about hustle, it’s about who you choose to become when everything’s on the line.
Chapters
(00:00) Introduction
(03:45) Innovating Martial Arts and Youth Development
(09:10) Scaling to 100+ Studios Through Consulting
(14:32) Lessons From Franchising Done Wrong
(20:55) Crisis Hits: False Accusations and Public Scrutiny
(28:10) Internal Theft
(33:40) Reputation vs. Character: What Really Matters
(39:22) The Power of Silence and Reflection for Leaders
(45:15) Emotional Intelligence Business
(52:05) Building Values-Driven Success That Lasts
What’s the toughest challenge you’ve faced that made you stronger? Share it in the comments, I want to hear your stories
Connect with Adam on Instagram: https://www.instagram.com/adamkifer/?hl=en
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Mike Arce has scaled multiple seven-figure businesses in an industry where 81% fail in their first year. In this episode of Sell Anything, he shares how conviction, clarity, and perspective shifts turn chaos into growth. From saving gyms to coaching top founders around the world, Mike reveals the beliefs that separate struggling entrepreneurs from those who scale with confidence.
JL and Mike break down why conviction matters more than scripts, how simplifying systems creates momentum, and the four certainties behind every great sale. They explore psychology, leadership, and the mindset shifts that transform “doing it all” into building teams that win.
Chapters
(00:00) Introduction
(04:03) Why Conviction Beats Technical Skill
(06:45) Focusing on What Actually Moves the Needle
(08:00) Coaching vs. Playing
(11:08) The Power of Coaching
(16:17) Redefining Leadership
(23:56) The DMV Story
(25:15) Why Leaders Burn Out
(38:20) Parenting, Leadership & Daily Discipline at Home
(48:26) The Four Certainties of Sales
What’s one perspective shift that completely changed how you run your business or life?
Connect with Mike on:
Instagram: https://www.instagram.com/mikearcelive/
Youtube: https://www.youtube.com/@MikeArceLive
Learn More About GSD at: https://gsdcompany.com/
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In this episode of Sell Anything, sales trainer and personal development coach Sean Pollard shares his journey from addiction and brokenness to faith, sobriety, and authentic leadership. Having rebuilt his life, marriage, and career, Sean now helps men overcome their struggles and live with purpose. His story is proof that you can’t lead others until you’ve learned to lead yourself.
JL and Sean dig deep into what it really takes to rebuild: the courage to face trauma, the honesty to stop lying to yourself, and the self-love required to serve family and community. From saving his marriage to finding faith beyond religion, Sean explains how confidence is built by keeping small promises and why true leadership always starts at home. This episode is a blueprint for anyone seeking lasting success in sales, stronger relationships, and a life aligned with purpose.
Chapters
(00:00) Introduction
(04:02) Trauma, Addiction, and Losing Control
(09:18) The Turning Point: Marriage on the Line
(14:07) Choosing Sobriety and Radical Honesty
(19:30) Rebuilding Trust and Integrity Step by Step
(25:44) Self-Love as the Foundation of Leadership
(31:10) Marriage, Family, and the Work of Connection
(36:25) Walking With God Beyond Religion
(41:47) Confidence From Small Commitments
(46:59) Purpose, Service, and Living Aligned
What’s one area of your life where being more honest could change everything?
Connect with Shawn on Instagram: https://www.instagram.com/mindsetmonster
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Authentic marketing wins because people don’t buy products, they buy people. In this episode of Sell Anything, branding strategist Scotty Scheller breaks down how to sell yourself authentically so your content earns trust and your offers convert. With experience across 180+ brands (Express, Walmart, Manscaped, BYLT Basics), Scotty shows why authenticity and clarity build a brand people actually believe.
JL and Scotty unpack practical frameworks you can use today: identify the problem, present the solution, and sell it clearly. They show why testing content before spending on ads matters, how niche positioning beats trying to appeal to everyone, and how to create engagement without faking it.
Chapters
(00:00) Introduction
(03:15) Scotty’s Journey: From Athlete to Branding Consultant
(08:02) Authenticity as the Key to Trust and Connection
(13:26) The Problem–Solution–Sell Framework
(18:41) UGC vs. Polished Ads
(23:58) Targeting the Right Audience and Niche Positioning
(29:22) Integrity and Only Selling What You Believe In
(34:44) Mindset, Faith, and Overcoming Setbacks
(40:10) Building Confidence Through Small Commitments
(45:12) Final Lessons on Selling Yourself Authentically
What’s one shift you’ll make this week to make your content more authentic and useful to your ideal customer?
Connect with Scotty on
Instagram: https://www.instagram.com/scottyscheller/
Youtube: https://www.youtube.com/@ScottyScheller
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In this episode of Sell Anything, relationship coach Melissa Nanavati shares how she helps high performers build thriving, peaceful partnerships without sacrificing ambition. Drawing on her background as an author, Fortune 100 consultant, and relationship architect, Melissa combines neuroscience, biology, and lived experience to show that the same skills that drive success in business can also create love that lasts.
JL and Melissa break down how relational courage, attachment styles, and neuroscience all shape lasting connection. From the BRAVE method for tough conversations to building chemistry with dopamine, serotonin, and oxytocin, Melissa shows how couples can intentionally create excitement and stability. She debunks common myths, explains why fighting isn’t normal, and reveals why courage is the key to both confidence and connection.
Chapters
(00:00) Introduction
(04:05) From 100 First Dates to Lasting Love
(08:30) 4 Skills That Transform Partnerships
(13:45) The BRAVE Framework for Tough Conversations
(19:22) Attachment Styles
(24:10) The Neuroscience of Chemistry
(29:55) Scheduling Intimacy and Quality Time
(35:12) Debunking Myths: Honeymoon Phase, Fighting, Compatibility
(40:40) Building Confidence Through Courage and Communication
(47:18) Creating Lasting Growth in Love and Life
What’s one small act of courage that’s made a big difference in your relationship? Share it in the comments below.
Connect with Melissa on
Instagram: https://www.instagram.com/melissananavati/
YouTube: https://www.youtube.com/@PeakPerformanceLove
Learn Melissa's tools for lasting relationships
https://www.melissananavati.com/tools
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He went from bagging groceries in a small Idaho town to earning six figures in sales and leading seven-figure teams. Bridger Rogers is a young entrepreneur who proves that mastering sales isn’t just about income, it’s about building confidence, freedom, and a life of purpose.
In this episode of Sell Anything, JL and Bridger dive into the shift from scarcity to abundance, why selling yourself comes first, and how his “freedom calculator” helps define financial independence on your own terms. They also explore the role of faith, emotional mastery in marriage, and the daily disciplines that create lasting growth.
Chapters
(00:00) Introduction
(03:10) Early Mindset Shifts: Scarcity vs. Abundance
(08:25) Discovering Sales Through Personal Development
(13:42) Building Seven-Figure Teams
(18:50) Why Selling Yourself Comes First
(23:35) Daily Disciplines, and the “B5” Framework
(28:44) Emotional Mastery in Marriage and Relationships
(35:05) Defining The “Freedom Calculator”
(41:22) Sales as Leverage: Earning More Without Working More
What’s one sales skill you’ve used outside of work that made your life better? Drop it in the comments.
Connect with Bridger on
Instagram: https://www.instagram.com/bridger_rogers/
Youtube: https://www.youtube.com/@Bridger_rogers
Skool: https://www.skool.com/@bridger-rogers
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Sales isn’t manipulation, it’s service rooted in character, faith, and endurance. Few people embody this better than Remy Davenport, founder of Kings Media, a faith-driven agency that helps high-level entrepreneurs scale through personal branding and organic content. His journey, from running a faith-based apparel company to staring down $50K of debt, proves that the hardest lessons of sales often become the most valuable lessons in life.
In this episode of Sell Anything, JL and Remy break down why desperation kills deals, how to turn failure into feedback, the difference between missional and legacy founders and how technology and AI can scale meaningful impact worldwide. Whether you’re a founder, salesperson, or simply someone who wants to grow, this episode shows how sales skills translate into a playbook for life.
Chapters
(00:00) Introduction
(06:20) Moving from Pain to Possibility
(10:42) Character Over Commission: Integrity in Action
(15:30) Missional vs. Legacy Founders Explained
(21:15) Rock Bottom: $50K Debt
(33:24) Leveraging AI and Organic Content
(40:55) Failure as Feedback, Not Identity
(49:18) Balancing Faith, Family, and Entrepreneurship
What’s one lesson you’ve learned from failure that’s shaped who you are today? Share it in the comments, I’d love to hear your story.
Connect with Remy on Instagram: https://www.instagram.com/remydavenport
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Whether it’s a book, a joke, or a business pitch, the ability to capture attention and make people feel something is what drives action. Few people understand this better than Forbes Shannon, a successful stand-up comedian, bestselling ghostwriter, and Chief Storyteller at Baryon Design, who has built his career on turning stories into influence.
In this conversation with JL, Forbes reveals why every story is a sale, how comedy sharpens connection, and why intention matters more than persuasion. From performing live comedy, he shares lessons on listening beyond words, finding humor in pain, and stepping into the “main character” role in sales and life. This episode is packed with insights to help you sell authentically by telling stories that resonate.
Chapters
(00:00) Introduction
(05:39) The Power of Storytelling in Influence
(12:08) Mentorship and Democratizing Guidance
(20:00) Judge Judy Story
(24:46) Comedy, Obligation, and “Coming Correct” for Audiences
(29:38) Overcoming Brain Injury and Becoming a Writer
(33:16) The Secret of Great Writing
(41:13) Intention, Transparency, and Ethical Selling
(55:35) The Main Character Mindset in Sales and Life
What’s the most powerful story you’ve used (or heard) in sales? Share it in the comments, I’d love to read them.
Connect with Forbes on
Instagram: https://www.instagram.com/forbesfivehundo/
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ADHD isn’t just about distraction, it can also drive hyperfocus, risk-taking, and reinvention. In this episode, JL sits down with ADHD coach Jheri South, who shares her journey as a neurodivergent parent and professional, working with experts like Dr. William Dodson and guiding others to better understand their own brains.
They dive into why so many adults get missed, how medication can help or harm, and the framework that unlocks focus for ADHD minds. From rejection sensitivity to time blindness, stimulant culture in sales, and the surprising strengths ADHD brings to entrepreneurs, this conversation reframes ADHD as more than a diagnosis, it’s a playbook for success when managed the right way.
Chapters
(00:00) Introduction
(02:05) What Neurodivergence Really Means
(07:10) Why Adults Get Missed in ADHD Diagnosis
(12:45) JL’s ADHD Story & Early Medication Experiences
(18:30) Medication Myths, Risks, and Misuse in Sales
(25:50) The NICUP Framework for ADHD Focus
(34:40) Rejection Sensitivity & Emotional Regulation
(42:15) Time Blindness, Procrastination, and Productivity
(50:05) The Entrepreneurial Strengths of ADHD
(57:20) Final Advice: Turning ADHD Into a Superpower
Do you see ADHD as more of a struggle or a superpower in your life? Share your thoughts in the comments below.
Connect with Jheri on
Instagram: https://www.instagram.com/msjherisouth/
YouTube: https://www.youtube.com/@JheriSouth
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The way you picture yourself in the future could be the single biggest factor in how much you sell right now. In this episode of Sell Anything, JL sits down with Ken Adams, a high-level mental programmer who uses NLP to help sales professionals and entrepreneurs rewire their subconscious for peak performance. From years in linguistics and behavioral research to transforming clients through UPGRD methods, Ken has built a reputation for turning mental roadblocks into sales breakthroughs.
Together, they explore the direct connection between your future self-image and current sales results, the science of how observation shapes reality, and why most salespeople are unknowingly trapped in “success-burnout” loops. Ken shares how to lower performance anxiety, break sabotaging patterns, and install the mindset of a top closer , so you can sell from confidence instead of fear. This is practical, science-backed sales psychology that can change the way you win business forever.
Chapters
(00:00) Introduction
(02:22) Ken’s Journey From Linguistics to Mental Programming
(08:56) Why Motivation Beats Capability in Sales Performance
(10:47) The Affective Filter: Lowering Anxiety to Sell Better
(16:25) Sales as a New Language, And How to Learn It Faster
(18:24) The Emotion Transfer That Makes Sales “Feel Right”
(24:58) Changing the Facts in Your Mind to Change Results
(34:43) The Success-Burnout Loop That Sabotages Closers
(38:34) Collapsing Time: Bringing Your Future Sales Self to Now
(44:41) How to Be Fully Sold on Yourself
Take the Loop Quiz: https://loop.upgrd.com/
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Connect With Ken on Instagram: https://www.instagram.com/kenny_c_adams