Send us a text January gets written off every year as a slowdown month. Sellers pull back spend, throttle inventory, and assume momentum won’t return until February. That assumption is costly. In this episode of Selling on Giants News and Updates, Mr. Will breaks down why January is not a dead zone. It’s a transition month driven by funded demand, elevated returns, and operational signals that quietly separate disciplined operators from reactive ones. This episode is not about theory or motiv...