Send us a text 2026 is not about chasing the next tactic. It’s about understanding how platforms actually decide who wins. In this episode of Selling on Giants News and Updates, Mr. Will breaks down what eCommerce brands need to prepare for in 2026 based on real platform signals, operator experience, and frontline insights from the BellaVix team. This is not a hype driven predictions list. It’s pattern recognition. We cover how AI driven discovery, dynamic advertising, fulfillment...

Send us a text The Frequently Returned badge is showing up on products that are well-reviewed, accurately described, and fully optimized. For many sellers, that has been the breaking point. In this episode of Selling on Giants, we lead with what the badge actually represents today and why Amazon’s guidance only explains part of the story. While platforms continue to frame returns as a listing clarity issue, seller experience tells a more complicated truth. What’s really driving returns right ...

Send us a text 2025 quietly rewrote the rules of eCommerce. AI stopped being a novelty and became the default decision layer. Consumers felt price pressure but still spent, just with more scrutiny. Discovery moved from search bars to chatbots, social feeds, and algorithms making recommendations on shoppers’ behalf. In this episode of Selling on Giants – News & Updates, Mr. Will breaks down the real consumer behavior shifts that emerged in 2025 and explains what they mean for eCommerce bra...

Send us a text In this episode of Selling on Giants, Mr. Will breaks down the four major forces transforming how consumers shop and how sellers must adapt heading into 2026. This is the full picture of what’s happening across Amazon, Walmart, Target, TikTok Shop and the wider digital landscape, all tied together in one clear roadmap for operators and brand leaders. We unpack the rise of AI-powered shopping assistants, the pressure of tariffs and consumer price sensitivity, the widening gap be...

Send us a text This week on Selling on Giants, Mr. Will breaks down the biggest shifts impacting Amazon sellers, Walmart merchants, and multi-channel eCommerce operators heading into twenty twenty six. Amazon rolled out a major upgrade to Shoppable Videos, Black Friday exposed the widening gap between platform level headlines and seller level profitability, Amazon’s CTO detailed a future where AI systems drive product discovery, and ChatGPT officially entered the comparison shopping landscape...

Send us a text This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine. In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now. In...

Send us a text This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine. In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now. In...

Send us a text Most eCommerce founders focus on sales — but ignore the numbers that tell the real story. In this episode of Selling on Giants, host Will Haire sits down with Arthur Glinkin, co-founder of S&G Bookkeeping and tax consultant at Deloitte, to uncover the bookkeeping habits that fuel sustainable eCommerce growth. In this episode, we cover: Q: What are the most common bookkeeping mistakes eCommerce sellers make? → From ignoring sales tax nexus to misreporting Shopify payouts,...

Send us a text Amazon turns 25 — and the sellers who built it have thoughts. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down Amazon’s self-congratulatory milestone and the growing gap between the company’s narrative and the seller reality. From rising fees to shrinking margins, it’s the anniversary party with mixed reviews. We also cover the biggest shifts shaping marketplace strategy as we close out 2025: Amazon’s 25-Year Milestone – Two and a half trill...

Send us a text In this episode, we had the pleasure of speaking with Justin Chen, Co-Founder of PickFu, a leading consumer research platform that helps brands validate product and packaging decisions through real, targeted feedback. Justin shared powerful insights on why packaging is one of the most underestimated growth levers in eCommerce and how optimizing it can dramatically boost conversion across Amazon, Walmart, Shopify, and beyond. Whether you're just getting started or already growin...

Send us a text Amazon is training shoppers to buy with AI instead of search — and sellers who don’t adapt may never show up again. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down 13 stories shaping how brands win online in Q4 and beyond. It’s fast, sharp, and built for operators who want the signal, not the noise. Here’s what’s on deck: Amazon’s AI Shopping Guides and “Help Me Decide” — two new tools that turn search fatigue into guided shopping. Listings...

Send us a text Amazon’s turning spreadsheets into strategy with its new Custom Analytics dashboard — and that’s only the start. In this week’s Selling on Giants News & Updates, Mr. Will breaks down: Amazon’s Custom Analytics launch and what metrics actually matterThe new “Enhance My Listing” AI tool and how to keep your voice humanAmazon’s and Walmart’s holiday ad playbooks for Q4 dominationWhy “peak season” is now a year-round gameHow AI shopping agents are rewriting retail strategyTarge...

Send us a text This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down everything sellers need to know to dominate Q4. From Amazon’s Peak Readiness Playbook to Walmart’s fee waivers, Target’s AI-driven turnaround, and Shopify’s conversion hacks—this is your complete game plan for a profitable holiday season. We start with the big one: Holiday Prep Twenty Twenty-Five. What to do, when to do it, and how to make sure your deals, inventory, and ad budgets are ready bef...

Send us a text Amazon’s turning the holidays into a personalization arms race—while Walmart quietly sells the top of its search results. Welcome to Selling on Giants – eCommerce News & Updates, where I’m Mr. Will, and this week we’re breaking down the biggest moves shaping Q4. Here’s what’s inside: Amazon’s Custom Revolution – New bulk upload tools make it easier than ever to offer personalized products at scale. If you sell anything giftable, this could be your Q4 advantage. Walmart’s Se...

Send us a text This week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond. AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content strategy, conversions, and how to write pages that AIs actually ...

Send us a text In this week’s Selling on Giants – eCommerce News & Updates, Amazon takes a historic $2.5 billion hit from the FTC over “dark patterns” in its Prime sign-up and cancellation flows. We break down what the ruling means for sellers, how Prime members can claim refunds, and why UX design is no longer just about conversions but now a compliance risk. Meanwhile, ChatGPT has become a surprising traffic driver for Walmart, Etsy, and Target, while Amazon blocks AI crawlers to protec...

Send us a text In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine. Together, they dive into: ✅ The biggest mistakes brands make with Amazon video (and how to avoid them) ✅ Why long-tail keyword intent should guide your video creative ✅ How to balance AI-powered workf...

Send us a text Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business. We cover: Agentic AI and the new Seller AssistantCreative AI democratizing high-quality adsData democratization with Clean Roo...

Send us a text In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever. Amazon is sharpening its toolkit. Multi-Channel Fulfillment ord...

Send us a text In this September 9, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks the marketplace shifts that sellers need to know as Q4 ramps up. We start with Amazon’s Prime Big Deal Days, where submissions close September 12 and FBA inventory deadlines are already in play. Deep discounts may unlock merchandising, but only if stock is staged correctly. From there, we tackle catalog “gymnastics”, sellers merging unrelated products into one parent listing ...