Most real estate agents and loan officers don’t have an effort problem — they have a focus problem. In this Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce strip away the noise and get back to what actually produces predictable income in today’s market. They break down: The real math behind earning $100,000 (and $200,000) in real estate Why only 8–15 transactions can change your entire year How the 33-Touch system still works — and what’s changed Why your “have-met” database is more valuable than social media reach Simple call frameworks that remove commission breath and awkwardness How imperfect action beats perfect marketing every time If you’re chasing the next tactic, platform, or hack — this episode is your reset. This is about systems, relationships, and execution, not theory. Listen in and refocus your business on what actually moves the needle.

December and January are the most underrated months in sales, and most mortgage and real estate professionals miss it. In this episode of Ed & Ken, Ken Jordan and Ed Fordyce break down why so many salespeople “hibernate” during the holidays, and why that mindset quietly sabotages their next year. They dive into the psychology behind prospecting resistance, the shame many people feel about being in sales, and how integrity—not pressure—is the real differentiator. You’ll hear: Why imperfect action beats inaction every time The simple outreach script you can use today How to reframe prospecting as connection, not selling Why empathy + leadership = ethical persuasion The difference between being interested, committed, and obsessed How a single conversation can unlock massive opportunity This is a must-watch for loan officers, real estate agents, recruiters, and anyone in a relationship-driven business heading into a new year. Stop waiting for the market to change. Start connecting.

On this episode of Selling The Dream, Ken Jordan and co-host Joe Iredell sit down with Christopher Vester: COO of Hubert Vester Auto Group, leadership thinker, author of Answers From The Stairs, host of Answers From The Stairs Podcast, and a man whose approach to faith, family, and business has shaped thousands of lives. From growing up on a tobacco farm, to working every role inside a dealership, to becoming a people-first executive, Chris shares a powerful and practical blueprint for leadership: In this episode we discuss: How growing up in a family business shaped Chris’s leadership philosophy Building a leadership development company disguised as a car dealership Why the best salespeople are often not the best leaders — and what to do about it How to recruit great people using culture, values, and intentional influence Why connection, name-recognition, and presence matter more than scripts The real difference between attention to detail and executive function How to stop “saving” people you lead… and start truly leading them Chris’s nine-pillar blueprint for excellence: body, soul, mind, spirit, marriage, parenting, work, stewardship, and circle of genius Bringing faith into leadership without forcing it — just living it How to transition from “cop → coach → consultant” as your people grow Why sometimes the right leadership move is letting someone fail Chris and his wife both winning state bodybuilding titles (yes, really) Plus… the guys guess Chris’s “Two Truths and a Lie,” dig into tattoos, childhood jobs, and the surprising way his podcast was born on a stair machine. Timestamps 00:00 – Ken introduces episode & Joe’s black eye story 01:20 – Chris joins: family business origins & the early days 07:00 – Building people vs. selling cars: a leadership-first business 14:40 – Recruiting on culture: the PI test, avatars & top-performer traits 23:00 – Hyper-focus vs distraction in salespeople 28:00 – Influence, leadership & intentional impact 30:00 – Faith in business without apology 34:00 – Leading friends, boundaries & letting people fail 36:00 – Parenting models that also apply to employees 38:00 – Chris’s 9 areas of excellence (body, mind, spirit & more) 45:00 – Origin story of Answers From The Stairs podcast 50:45 – Two Truths and a Lie reveal If you lead people, sell for a living, or want to grow into your calling — this episode is for you. Subscribe for weekly episodes that help you lead, sell, and build a business you’re proud of.

What really separates average salespeople from great leaders: empathy or compassion? In this episode of Selling The Dream, Ken Jordan and Joe Iredell sit down with business development pro Alex Rawdin to unpack entrepreneurship, family business dynamics, and the emotional skill set it takes to lead and sell at a high level. Alex shares his unconventional journey from music and the New York tech/music scene (including a stint at Pandora) back home to Philly to join the financial advisory firm his father founded. He opens up about imposter syndrome, working with family (without letting it become a “family business circus”), and how a simple fishing trip conversation completely changed his career trajectory. You’ll hear the crew dive into: Why empathy is essential in client-facing roles—but can crush you as a leader if it isn’t balanced with compassion How to make hard personnel decisions while still caring deeply about your people The difference between teaching entrepreneurship and being an entrepreneur Luck vs. preparation: why you need to be ready to jump when opportunity shows up Dealing with imposter syndrome and learning to trust that you’re in the right seat Using empathy ethically—not as manipulation, but as a way to genuinely leave people better than you found them Whether you lead a sales team, run a family business, or you’re just trying to build a career you won’t regret, this conversation is packed with perspective, stories, and a few laughs (including a wild Ryan Howard wedding story and a Two Truths and a Lie showdown). ⏱ Timestamps 00:00 Intro & last-name stories (and a Delco secret) 05:00 Alex’s zigzag path: music, tech, Pandora & coming home 11:00 Joining the firm his father founded & earning his seat 16:00 Can you teach entrepreneurship in college? 21:00 Luck, left turns, and building a career you’re proud of 24:30 Family business dynamics & avoiding the “nepo baby” trap 35:00 Empathy vs. compassion in sales and leadership 43:00 Manipulation vs. serving people ethically 48:30 Two Truths and a Lie: Ryan Howard’s wedding, pizza eating & 500-person crowds If you’re in real estate, mortgages, or any client-based business, this is a must-watch. Don’t forget to like, subscribe, and drop a comment with your take on empathy vs. compassion in leadership.

In this week’s episode, Ed & Ken go deep into one of the biggest mindset shifts every top producer eventually discovers: you’re not sacrificing… you’re making room. Fresh off their live appearance at Charge the Storm, Ed and Ken break down: Why most agents and LOs stay stuck in the same identity for years How Mike Cianci’s discipline (not sacrifice) transformed his production Why “pain of discipline vs. pain of regret” is the real decision every agent faces The link between identity, confidence, and the “energy” your clients feel How your habits, routines, and even your evenings shape how you show up on camera and in business Why leaders influence — and salespeople chase How to make room in your life for the results you say you want If you feel like you’re working hard but not breaking through, this conversation will hit home. Subscribe for new episodes every week.

Special Live Episode! This week, Ed & Ken hit the stage for a fully live recording of the Mini Podcast, and it might just be the most honest, emotional, and inspiring episode we’ve ever released. In this raw, unfiltered session, Ed opens up about where “Charge the Storm” comes from, how he’s handling one of the toughest battles of his life, and why alignment matters more than anything in business and in family. We dive into discipline, purpose, burnout, the “disease of more,” and what it really means to operate at a high level without losing yourself along the way. You’ll hear: Why some people stay stuck in their storm — and how to run straight through yours What strategic internal alignment actually looks like How discipline shows up in tiny daily habits Why real success can never cost you your family The one message Ed wants every person in the room to take home This episode was recorded live in front of an incredible audience, and now we’re bringing that energy straight to you. If you ever needed a push… this is the episode.

Ken and Ed go deep on one of the most powerful ideas in business and life: your identity shapes your reality. From the beliefs you picked up at the dinner table to the “echoes” of past criticism still bouncing around your head — the stories you tell yourself determine how you show up every day. They dive into: Why “I am” statements rewire your mindset and habits How your early experiences program your default patterns The difference between wanting to quit and becoming something new The Four Agreements that bring peace, focus, and growth Four simple action items agents can do every week to win more business Plus: Ken shares his new Instagram handle @KJ.TheCloser, and they talk about their Nov 10 event in Malvern featuring top agent Mike Cianci — a can’t-miss session for Realtors serious about growth.

Ken and Ed are back from Miami with one clear message: stop playing it safe. This episode breaks down the real takeaways from the top agents in the country, from how they think about leads and growth to what it means to “go to failure” and actually play to win. They dig into: Why most agents are playing not to lose instead of playing to win How to simplify your focus: just get a lead today The “dream everyone can fit in” leadership principle How to build predictable momentum through consistency Plus: Ken shares details on the upcoming November 10th live training in Wayne, PA, where you’ll build your 90-day GPS and map your 7 key referral partners.

This week, Ken Jordan and Ed Fordyce unpack one of the most universal challenges in business and life — fear. Ken opens up about his tendency to catastrophize future outcomes (“What if I lose it all?”), while Ed offers a perspective shift: fear isn’t bad — if you use it right. They break down: The difference between healthy fear and toxic fear How to use fear as a short-term motivator — not a permanent mindset Practical ways to “turn it off” when stress becomes exhaustion Why we make up tragedies that never happen How to rewire your thinking to replace fear with focus Mentioned in this episode: Breaking the Habit of Being Yourself — Dr. Joe Dispenza Average Sucks — Michael Bernoff The AI Edge — Jeb Blunt Takeaway: If fear sparks action, it’s a tool. If it keeps you stuck, it’s time to rewire the story. Upcoming Event: Ed will be hosting a live event on November 10th (1–3 PM in Malvern, PA) — a real, raw workshop for single agents earning under $120K/year who want to grow without the “guru” fluff.

In this episode of the Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce dig into one of the biggest real estate headlines of the year — Zillow’s new partnership with ChatGPT — and what it really means for agents. Ken and Ed explore how AI is reshaping the industry and why the best agents won’t just adopt technology, but adapt their business models around it. They also touch on: Fear vs. faith — and how mindset shapes your future Why AI won’t replace agents who master human connection How to use ChatGPT as an employee, not a gimmick Why real estate’s biggest “code of ethics violation” might be the industry itself Ed’s coaching challenge to help 20 agents hit six figures This one is a must-watch for any agent wondering how to stay relevant — and human — in an AI-driven world. Books mentioned: AI Edge by Jeb Blunt, Fanatical Prospecting Action step: Treat AI like a team member — not a threat.

In this episode, Ed and Ken unpack one of life’s most practical truths: if you choose what’s easy, life gets hard, but if you choose what’s hard, life gets easy. They make it real by applying it to relationships, business development, and personal discipline. From avoiding quiet suffering to building habits that last, this is a candid look at what it takes to grow when comfort keeps calling. Ed also shares a personal health update, and why preparation, not motivation, is what makes you steady when life shows up.

In this episode of the Ed & Ken Mini Podcast, Ed Fordyce and Ken Jordan dig into two powerful frameworks for growth: The Slight Edge and U Squared. Is the “quantum leap” real—or is momentum built through small, consistent actions the true path to success? Ken challenges the myth of the quantum leap and shares how mismanaged expectations can stall production, while Ed offers counterpoints from his own experience with business, fitness, and real estate coaching. They explore: The myth (and reality) of the quantum leap Why momentum is the ultimate multiplier How new vs. experienced agents view mastery Why massive action (done right) trumps overthinking Lessons from open houses, recruiting, and production plateaus Stick around to the end where Ken shares his action step of the week. Subscribe for more Ed & Ken Mini Podcast episodes!

In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table. They cover: Why the lender experience makes or breaks client loyalty How to avoid blame when something goes wrong The myth of “giving your client 3 options” The difference between earned and entitled referrals The role of accountability in long-term success This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.

This week on Ed & Ken’s Mini Podcast, we’re talking first-generation homeownership, and why what we do as agents and loan officers matters more than we sometimes remember. Ken shares a story that shook him. Ed drops wisdom on how to spot the people pulling you down. And both of them get real about responsibility, gratitude, and getting out of the crab bucket.Tune in. It’s short, it’s real, and it’s exactly what you need to hear today.

What do Barry Manilow, the Sugarhill Gang, and daily journaling have in common? Al Perry. In this wide-ranging and deeply personal conversation, Al Perry—a real estate veteran and former President of both GPAR and PAR—joins Ken and Joe to talk about mentorship, mental health, and the importance of showing up for yourself and your family. They dig into the difference between being a victim and surviving with purpose, what it means to grow up in the real estate business, and how Al’s daily sunrise routine (and long-form Facebook posts) have helped others feel seen. Vulnerable. Honest. Inspiring. This is the one you’ll send to a friend.

In this episode, Ed and Ken dive into the Six Human Needs and focus on two that can transform your business and your mindset: Growth and Contribution. Ken shares how his Blueprint Conversations fuel his personal growth, and Ed opens up about powerful lessons from coaching top producers who still felt unfulfilled—even with money, titles, and accolades. We also unpack: How to build a real growth plan (that’s not just a “business plan”) Why giving without expectation is a shortcut to abundance The most important chart you’ve never seen: Power vs. Force If you’ve been feeling stuck or disconnected, this episode might be exactly what you need. Subscribe for more weekly mindset shifts Also available on your favorite podcast platform #EdAndKen #RealEstatePodcast #GrowthMindset #Contribution #PowerVsForce #BlueprintForSuccess #RealEstateTips

In this week’s Ed & Ken Mini Podcast, Ken Jordan is on a mission, and it’s personal. He breaks down the predatory nature of trigger leads, why agents need to educate buyers before the credit pull, and how one simple step could save your clients from getting bombarded by shady lenders. Then, the duo dives into the concept of the last mile, what separates top-tier agents and LOs from the pack, and the importance of kind, clear conversations when it comes to business partnerships. Highlights: - What every agent should say before their buyer gets pre-approved - Why automation can hurt more than it helps in the final mile of a transaction - The power of clear expectations in your referral relationships - How to handle one-sided partnerships with kindness and confidence Creative - FSBO strategies for LOs & agents Action items to simplify, save, and scale your business

In this engaging conversation, Ed Fordyce and Ken Jordan discuss various aspects of the mortgage and real estate industries, emphasizing the importance of teamwork, expectation management, and the evolving role of real estate agents. They share personal anecdotes, insights on navigating mortgage challenges, and strategies for maximizing value in real estate transactions. The discussion also touches on the significance of negotiating brokerage fees and leveraging innovative marketing strategies like Google Local Ads to generate leads. Takeaways - The importance of personal connections in business. - Navigating mortgage challenges requires a strong team. - Expectation management is crucial for client satisfaction. - Value in real estate goes beyond just financial aspects. - Real estate agents must adapt to changing consumer needs. - Negotiating brokerage fees can significantly impact earnings. - Understanding the true cost of complacency in real estate. - Investing in team members can lead to greater success. - Google Local Ads can be an effective lead generation tool. - Continuous learning and adaptation are key in real estate. Chapters 00:00 Introduction and Personal Touches 02:33 Navigating Mortgage Challenges 07:01 The Importance of Teamwork in Mortgages 08:44 Value Beyond Money in Real Estate 10:00 Evolving Real Estate Agent Roles 12:15 Negotiating Brokerage Fees 16:14 The Cost of Complacency in Real Estate 20:23 Leveraging Google Local Ads for Leads

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with returning guest Jay Doran, the founder of Culture Matters, for the most thought-provoking conversation yet. They dive into: The rise of AI and its implications for business, leadership, and society The difference between real intelligence and artificial intelligence How AI is reshaping company culture, critical thinking, and decision-making The role of empathy and curiosity in leadership Why leaders must become stewards of culture and question everything This conversation blends psychology, philosophy, and business strategy in a way that only Jay can bring. If you're a business owner, entrepreneur, or someone just trying to stay ahead of the curve, this one is for you. Subscribe for more insights, interviews, and behind-the-scenes knowledge on growing your influence, leading with intention, and building the business of your dreams.

In this episode of Ed & Ken’s Mini Podcast, we’re talking about something way deeper than scripts, CRMs, or lead gen: your gift—what comes easy to you and hard to everyone else. Ed Fordyce and Ken Jordan go deep on how discovering (and actually leaning into) your natural talent can unlock growth, energy, and fulfillment—even in a challenging market. Key moments: - How to identify your “gift” by looking for moments you felt most alive - Why agents struggle, and how it’s often tied to ignoring their strengths - The danger of grinding your way to success and missing out on joy - Why fulfillment matters just as much as achievement - How your gift makes you more effective, more magnetic, and more referable If you’re stuck in a rut or wondering why your business feels heavy, this one’s your wake-up call.