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SEO for Beauty, Health & Wellness Brands: The Website Success Show
Jules White: Website & SEO Marketing Consultant
116 episodes
2 days ago
In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on co...
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Marketing
Education,
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Health & Fitness
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All content for SEO for Beauty, Health & Wellness Brands: The Website Success Show is the property of Jules White: Website & SEO Marketing Consultant and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on co...
Show more...
Marketing
Education,
Business,
Health & Fitness
Episodes (20/116)
SEO for Beauty, Health & Wellness Brands: The Website Success Show
116: How to Get Found on Google by Local Clients
In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on co...
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2 days ago
19 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing)
In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketingGoogle Business Profiles are still incredibly powerfulAI search is changing how people find websites Clear messaging has to come firstPeople are spending money on things that make them feel good Resources mentioned in th...
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3 weeks ago
20 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know
In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel t...
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1 month ago
24 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
113: How to Tell When It’s Time to Rebuild Your Website (and When It Isn’t)
In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your b...
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1 month ago
24 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
112: Three Simple Website Tweaks That Help You Get More Bookings
In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and ho...
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1 month ago
13 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search. Key takeaways: Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage mess...
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1 month ago
26 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
110: Simple Ways to Help Your Website Convert More Visitors into Clients
In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue. Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three ...
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1 month ago
24 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
109: Back to Basics: How to Get Your Website Showing Up on Google
In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google. Key Takeaways: Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.Start with clarity: Decide what you want to show up for and which page should target each search term.Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your c...
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2 months ago
25 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
108: Why Your Website Feels So Overwhelming - and How to Make It Easier
In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault. Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that. She explains how separating your website process into distinct phases - strategy, cont...
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2 months ago
30 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
107: Why Your Wellness Website Isn’t Turning Visitors into Clients (and Simple Fixes That Work) LIVE WEBSITE STRATEGY
In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions. If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it. You’ll learn: ✅ What to include (and what to avoid) in your homepage hero section ✅ Why pop-ups, button design, and mobile font size can quietly af...
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2 months ago
39 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
106: When the Algorithm Doesn’t Hear You: Why Women’s Content Struggles to Be Seen
In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem. This episode unpacks what that bias means for small busin...
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2 months ago
20 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media
In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step off the hamster wheel. Jules explains how the same psychological triggers used in gambling - know...
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3 months ago
12 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
104: You’ve Been Sold a Lie - Smarter Ways to Be Visible Without Social Media
In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last. Key Takeaways: The Social Media Myth: Why...
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3 months ago
16 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaways Socials are rented space Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you co...
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3 months ago
21 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
102: Social Media Is Optional - How to Build a Business Without Constant Posting
In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling. Instead, Jules shares her own e...
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3 months ago
21 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
101: Is Your Website Saying What Clients Really Need to Hear?
In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when ...
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4 months ago
10 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
100: What 100 Podcast Episodes Have Taught Me About Confidence, Consistency, and Marketing That Lasts
In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back c...
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4 months ago
19 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
099: How to Improve Your Website’s SEO and Accessibility with Simple Tweaks LIVE SEO STRATEGY
In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of...
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4 months ago
27 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
098: Can ChatGPT-5 Really Help You Build a Better Website?
In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging. She break...
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5 months ago
21 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
097: Are Your Website Images Hurting Your SEO? What to Fix First
In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website? This episode covers everything from file names and alt text to load speed, AI se...
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5 months ago
26 minutes

SEO for Beauty, Health & Wellness Brands: The Website Success Show
In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on co...