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SEO for Established Entrepreneurs: The Basic B
Brittany Herzberg | SEO Strategist, Consultant, & Coach
137 episodes
1 week ago
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast! Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through. In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in ...
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šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast! Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through. In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in ...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/137)
SEO for Established Entrepreneurs: The Basic B
Follow This 3-Step SEO Framework to Get Found on Google
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast! Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through. In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in ...
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1 week ago
12 minutes

SEO for Established Entrepreneurs: The Basic B
Live SEO Coaching in the Midst of a Pivot w/ Donna Piper
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) ā€œI have this paralysis when I have to commit to these words.ā€ My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast! This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her questions along the way. We stop to review her: -Home page -Blog page -Podc...
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2 weeks ago
41 minutes

SEO for Established Entrepreneurs: The Basic B
SEO Client Success Story: Leadership Coach, Michelle Pollack
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) ā€œI haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.ā€ Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! šŸ‘€ You met Michelle in the recent case study mashup episode, but there was so much more to share with you! So today, you’re getting the FULL conversati...
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3 weeks ago
23 minutes

SEO for Established Entrepreneurs: The Basic B
SEO for Astrology Seasons: Libra | Scorpio | Sagittarius
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you. In these SEO-meets-astrology episodes I’m focusing on: What season we’re in according to astrologyThe main themes at playAnd most importantly—how you can maximize these moments as an entrepreneur with a focus on your SEOFor this episode, ...
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4 weeks ago
17 minutes

SEO for Established Entrepreneurs: The Basic B
SEO & Grow 🌱 Case Study Interview: Dr Cecily Moore
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) ā€œI feel like a savvier business owner because of SEO.ā€ If you: Consider yourself a chronic learnerHave ADHD or even ADHD tendenciesFeel like you already have a lot of balls in the airAND have been burned before by service providersWonder if programs actually deliver on what they say they willWant to feel like a savvier business owner who makes strategic investmentsAre ready to tighten things up & get serious ...
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1 month ago
30 minutes

SEO for Established Entrepreneurs: The Basic B
SEO & Grow 🌱 Case Study & Testimonial Mashup
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) Welcome to what I’m calling the Case Study Mashup Episode! I could obvs talk ALL day long about this program, but things just hit different when you hear from actual humans who went through the experience. There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… from coaches to photographers to therapists to astrologers t...
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1 month ago
34 minutes

SEO for Established Entrepreneurs: The Basic B
Google Me, Baby! 3-Day SEO Series Recap
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) ā€œI made this entire series very action-oriented because I want you to see that you CAN do SEO!ā€ With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & impactful marketing strategy for your business—and your life. I’m coming to you fresh off the 3-day SEO series Google Me, Baby!, THE place to start to get SEO off your someday list, simplify SEO, & learn ho...
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1 month ago
18 minutes

SEO for Established Entrepreneurs: The Basic B
SEO Q+A :: Get Good Leads and What to Optimize on Websites
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class! If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes. Get the full...
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1 month ago
16 minutes

SEO for Established Entrepreneurs: The Basic B
The Energetics & Intention Behind Your SEO Strategy
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO. No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you. 2025 has truly been my year to come out of the spiritual closet! And that includes 1. becoming aware of the energetics...
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2 months ago
17 minutes

SEO for Established Entrepreneurs: The Basic B
Podcast SEO Tips to Bring in the Leads & Boost Downloads
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) ā€œSEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.ā€ Podcast SEO is the difference between your show being buried in the archives or becoming the go-to resource your audience finds week after week. Even more surprising is the fact that it 1. doesn’t take that much extra effort to optimize an episode & 2. how qu...
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2 months ago
52 minutes

SEO for Established Entrepreneurs: The Basic B
BTS Peek at SEO & Grow: My 3-mo. Group Coaching Program
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS. I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group! In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surprised thes...
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2 months ago
14 minutes

SEO for Established Entrepreneurs: The Basic B
Importance & Benefits of Image Optimization (with Tutorial)
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) I find myself constantly answering this question: ā€œIs it actually that important to optimize images?ā€ This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers. And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking the time to optimize your images can GREATLY impact your b...
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2 months ago
14 minutes

SEO for Established Entrepreneurs: The Basic B
Entrepreneurship as a Healing Journey w/ Amy Babish
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!) Being a business owner brings things up that we’re able to work through & actually clear. And Amy...
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3 months ago
32 minutes

SEO for Established Entrepreneurs: The Basic B
SEO Best Practice #3: Start SEO Before You Feel ā€œReadyā€
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs. And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting caught up i...
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3 months ago
13 minutes

SEO for Established Entrepreneurs: The Basic B
SEO Q+A :: Podcasts, Websites, Images, Authors, & More!
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode? In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too! Tune in, take notes, & return to this episode whenever you need šŸ˜‰ → Get the f...
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3 months ago
23 minutes

SEO for Established Entrepreneurs: The Basic B
AI SEO Optimization & Content Creation w/ Nina Clapperton
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) ā€œWe’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.ā€ Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack! ——— If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. šŸ˜‰ ——— We're digging eve...
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3 months ago
21 minutes

SEO for Established Entrepreneurs: The Basic B
Hidden Benefits of AI + SEO w/ Nina Clapperton
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) ā€œEven someone at Google said, ā€˜it’s just SEO to get into AI overviewsā€¦ā€™ā€ Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads. We're talking about AI, SEO, all the things. Because AI is going nowhere. We know that. That has been clearly established. But if you're hearing or seeing AIO, AEO, SGE, GEO—all these other acronyms & you're...
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3 months ago
29 minutes

SEO for Established Entrepreneurs: The Basic B
SEO for Astrology Seasons: Cancer | Leo | Virgo
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) We know I’m a HUGE fan of not relying on the ā€˜gram, but that doesn’t mean I’m not over there actually having fun. Because I am! One of the things I’ve been doing this year is… playing around with astrology posts. Shockingly, people are eating them up! So I’m bringing the content to you here, but in an expanded version. Specifically… I’m talking about the SEO for different astrology seasons. I’ll be focus...
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4 months ago
16 minutes

SEO for Established Entrepreneurs: The Basic B
How to Know if SEO is Actually Helping Your Podcast Grow
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) I joke that I live in my Instagram DMs, but… I really do! And I get to answer questions like this one from Anne about my Podcast SEO Download: ā€œHow will I know if SEO is actually helping the podcast? How will I know it’s working?ā€ Which brings me to today’s episode. I’m sharing the bonus lesson I just recorded to include in the Podcast SEO Download. You can actually hear what the teachings are like, you can ta...
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4 months ago
11 minutes

SEO for Established Entrepreneurs: The Basic B
Pinterest & SEO (with a side of AI) w/ Meagan Williamson
šŸ“² Text me! (Add your email or phone number in the message if you want a response šŸ˜‰) In the age of AI, I’ve seen far too many entrepreneurs start to doubt if what they have to say is worth sharing. If that’s you—this conversation with Meagan Williamson is a MUST listen. Yes, there’s a strong focus on Pinterest in this episode, but it’s packed with advice on why you need not be scared or intimidated because AI’s on the scene. You’ll also discover which keyword research tool you need for Pintere...
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4 months ago
40 minutes

SEO for Established Entrepreneurs: The Basic B
šŸ“² Text me! (Add your email or IG handle in the message if you want a response šŸ˜‰) You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast! Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through. In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in ...