Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...
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Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...
Entities Part 11 : Future-Proofing for Answer Engines
SEO Is Not That Hard
12 minutes
2 months ago
Entities Part 11 : Future-Proofing for Answer Engines
Send us a text Search is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig into a practical playbook for turning your content into the source that ChatGPT, Gemini, Claude, and Perplexity cite, so your brand earns authority even when no click happens. First, we map the path from traditional rankings to AI citations and explain why “position zero” is now the reference text behind generative answer...
SEO Is Not That Hard
Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...
