Send us a text Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a backlink profile that compounds rather than collapses. Drawing on two decades of building, buying, and selling sites, Ed breaks down backlinks into three buckets—good, bad, and ugly—and explains the risks behind each, from short‑term bumps to long, painful recoveries. We sta...
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