Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we brea...
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Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we brea...
Send us a text What if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people, organisations, products, places, and ideas that define your niche — and shows how to turn that model into durable authority across search and AI. We start with how modern search reads the web: extracting entities, resolving ambiguity, and linking to public knowledge bases that feed Google’s Knowledge Graph. From there, w...
SEO Is Not That Hard
Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we brea...
