Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...
All content for SEO Is Not That Hard is the property of Edd Dawson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...
Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly
SEO Is Not That Hard
12 minutes
2 months ago
Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly
Send us a text Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a backlink profile that compounds rather than collapses. Drawing on two decades of building, buying, and selling sites, Ed breaks down backlinks into three buckets—good, bad, and ugly—and explains the risks behind each, from short‑term bumps to long, painful recoveries. We sta...
SEO Is Not That Hard
Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...
