Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and...
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Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and...
Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly
SEO Is Not That Hard
12 minutes
2 weeks ago
Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly
Send us a text Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a backlink profile that compounds rather than collapses. Drawing on two decades of building, buying, and selling sites, Ed breaks down backlinks into three buckets—good, bad, and ugly—and explains the risks behind each, from short‑term bumps to long, painful recoveries. We sta...
SEO Is Not That Hard
Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and...
